A wedding planner's website acts as an online portfolio of their work that future brides and grooms can use to ensure the planner's style complements their dream wedding. A good rule of thumb for these sites is to include a mission statement or statement of the planner's style so busy brides and grooms can see it at first glance.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.mandyscottevents.com/
San Francisco, California, U.S.
Mandy Scott has been voted as the Best Wedding Planner and Floral Designer in San Francisco for over 10 years. The site draws you in with a page of rotating images that you can manually scroll through, pause, expand, or go to the social media sites. I found these images really showed Mandy's style and made me want to head over to the portfolio to see more images.
The blog, which offers descriptions of the weddings Mandy has worked, offers a more personal touch than the classic focus on tips, tricks, and advice. This take gives prospective brides and grooms an insight into how their own weddings will go.
The images are fun and exciting, and showcase Mandy's style perfectly. The clean design of the site creates a modern, trendy aesthetic, subtly telling customers that they can expect a planner who keeps up with wedding and design trends.
The site is not compliant with assistive technologies, according to accessScan, and WAVE reported a number of errors on the home page, including empty links, missing alternative text, and empty headings. I found the site to be a bit text-heavy in the "Services" section.
I enjoyed the user experience of the desktop site, with the welcoming banner featuring beautiful images of well-planned weddings. As the menu is prominently displayed at the top of the page, it's easy to navigate to other pages and find the service you need. However, I found the service descriptions to be lengthy and I struggled a bit to read the small text.
I also think the social media links could be more prominent, as they get lost a bit under all the bright photos. PageSpeed Insights agreed with my good assessment of the desktop site, with a performance score of 97/100.
While the images in the hero banner don't completely fit smaller screens, the mobile site has nicely optimized these images to highlight the main focus of each image. While you can clearly see the icons to scroll through the images or visit the social media sites, the hamburger menu is not as easily spotted, tucked up against the top of the screen.
I found it a little tricky to select the menu without hitting the tab or settings button in my real-world tests. While the text is still small in the service descriptions, it fits the smaller screen better and is more legible. While my tests ran smoothly, PageSpeed Insights reported slow loading times with an above-average performance score of 78/100.
https://www.lavender-blue.com/
Edinburgh, Scotland, U.K.
Lavender Blue brands itself as a planner of alternative, quirky, and fun weddings that are different from the norm. I found the site's branding to be on point, with a lavender and blue color palette, but the contemporary style of the site could feature some more quirky elements.
This business offers customers set packages, which is a great touch for the couple on a budget who may only need some final touches rather than a fully planned wedding. I appreciated the recommendations for venues, catering, photographers, and more, and the customer reviews labeled as "Kind Words" was a fun touch.
The site conveniently offers invited guests the option of RSVPing to their upcoming weddings online, which is an interesting touch. I enjoyed the About page, which created a personal link with the business owner by offering fun images of some of her favorite things.
WAVE reported several issues on the home page that impact the accessibility for people using assistive technologies, including contrast errors and missing alternative text. I noticed that on the desktop site in the footer, the email address overlaps the physical address, making it difficult to see the location.
The desktop site offers smooth navigation with some great, high-quality images that show potential customers how fun this business is. The placement of the CTAs was great, guiding me through to first viewing the packages, and then making a booking. The social media links were prominent, but I noticed a spacing issue in the footer, causing the email address to overlap with the physical address.
The mobile site is well-optimized and maintains clear legibility. However, the customer reviews are very small in the middle of the page, and I found them difficult to read. The spacing issue in the footer of the desktop site was fixed on the mobile site.
While I had some slight loading delays in my real-world tests, I found the navigation seamless with easy transitions between the pages. On the other hand, PageSpeed Insights reported slow loading times and gave the mobile site a performance score of 41/100.
Toronto, Ontario, Canada
Classy Affairs is a team of wedding planners who aim to bring luxury wedding dreams to life. The site echoes the brand message with a sophisticated and elegant design aesthetic conveyed in tones of gray and high-quality images. However, the lighter gray tones don't have enough contrast against the white background.
While scrolling through the site, I found well-placed CTAs but I didn't quite enjoy the only links to the various services being placed halfway down the home page instead of in the top menu. I also found myself missing social media links, as it wasn't immediately clear that the photos at the bottom of the page contained links to Instagram.
WAVE reported less than five errors on the home page, including contrast errors and missing links. The site is classic and elegant, with high-quality images to entice prospective clients. Set pricing ranges for the different services are a great touch.
According to accessScan, the site is not compliant with assistive technologies. The site showed very poor contrast, and the text was way too small, especially on the desktop site, leading to very poor legibility.
While scrolling through the desktop site, I noticed the poor contrast and small text size. It was very difficult for me to read through the offerings or see the CTAs, and it actually led to me not wanting to continue reading.
However, the desktop site has a great layout with a floating top menu and a bottom menu to aid navigation. In addition, PageSpeed Insights rated the performance of this site with a score of 95/100.
The mobile site features a darker color palette, so it's easier to read the text despite the small font size. The CTAs are also more prominent, but the hamburger menu disappeared into the background. The site is still a bit text-heavy, and would maybe benefit from snippets that can be expanded if the visitor wants to read more. On PageSpeed Insights, the mobile site scored well with 70/100 for performance.
https://www.weddingsbye.com.au/
Melbourne, Victoria, Australia
Weddings By E offers unique, stress-free weddings for couples based in Melbourne. The site stands out from the competition by offering a sleek black website with white text and minimal use of images. While this created a wonderfully minimalist site that didn't overwhelm me with long blocks of text, I found I missed a portfolio section.
I liked that the description of services featured drop-down text, so visitors can focus just on the service they need. I also thought titling the customer reviews "Love Notes" was a romantically whimsical touch.
The site stands out with a unique color palette and a minimalistic design. The CTAs are well-placed and prominent, as are the social media links. The site highlights customer reviews to build trust with future customers.
The site is only semi-compliant with assistive technologies and WAVE reports a number of missing alternative text and contrast errors on the home page. The lack of a portfolio was noticeable.
The desktop site makes great use of the available space to draw attention to important information without overwhelming the visitor with text or images. I enjoyed how the three services were laid out next to each other in a row so I could compare the details, but I was also able to choose which sections to expand. However, the text could be a bit bigger.
The mobile site has been resized nicely to take advantage of all the available space. The traditional hamburger icon has been replaced by a plus sign — a creative touch — but the logo is now so small it might as well not be there. By necessity, the services page has a different layout to the desktop site, but the collapsed sections mean I didn't have to scroll through lengths of text to find the service I wanted.
My real-world tests ran smoothly with only the occasional hitch in the loading speed. However, PageSpeed Insights reported slow loading times and large content, leading to a performance score of 40/100.
Johannesburg, Gauteng, South Africa
Blue Olive Events offers bespoke wedding planning, from destination weddings to traditional weddings. The site shows strong branding through the use of blue accents to complement the company name, but this does lead to some contrast issues with lighter blue tones against the white background.
The rotating hero banner complements the site aesthetic with sophistication and elegance. I liked that the social media links appeared in the top menu, and the "How I Work" section is a great addition to this niche!
An elegant site design offers minimalism and sophistication. The social media links were prominently placed and the footer highlights various means of contacting the business. I enjoyed the design of the services page, with triangular images creating visual interest.
accessScan noted that the site is not compliant with assistive technologies, while WAVE reported a number of empty links and contrast errors on the home page. The section headings are in a very pale blue color, which makes legibility difficult, and the desktop site's portfolio had some images that were too large, slowing the loading times.
The desktop site is neatly laid out with a grid pattern and well-placed CTAs that guide customers through the site. However, I found the headings showed poor contrast with the background, and the portfolio included some photos that were so large they slowed the loading time of the site. PageSpeed Insights also reported slow loading times for the desktop site and gave the site a performance score of 66/100.
The mobile site is beautifully laid out and resized, with a slightly darker color palette improving the legibility. The images in the portfolio showed to their best advantage, without the overlarge sizes found on the desktop site, but my real-world tests resulted in slow loading times. PageSpeed Insights confirmed this result and awarded the mobile site a poor performance score of 33/100.
A template is a great option if you have little to no design experience. There are various website builders on the web that will provide a template for you to work from, usually for a small fee.
The idea of the "best" is subjective, but we've curated a list of websites that work very well. Our favorites include Mandy Scott and Lavender Blue.
Websites like Weddings By E include different color palettes and a unique design that differs from the norm.
Typically, website templates are not downloaded but are customized on the site that provides them. That site will then host the completed website for a fee. For example, Zarla's website builder crafts a site and adds AI-generated content for you in less than a minute. You can then customize the content for free for up to a month, after which you can launch your site on Zarla's hosting platform for a small monthly fee.
