Travel websites are crucial for enticing and inspiring travelers to plan their next vacation, business trip, or solo adventure. As such, companies offering flight, accommodation, or itinerary planning services should invest in websites that include comprehensive travel packages, easy-to-use booking forms, and traveler testimonials.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.lovetravelhawaii.com/
Honolulu, Hawaii, U.S.
Love Travel Hawaii is a locally-owned company that specializes in full-service vacation, wedding, and honeymoon travel packages. Mirroring its name, the website uses personable imagery to embody the elation of taking a trip with loved ones. A standout feature is the introductory video on the home page that captures the company's commitment to creating top-notch travel experiences.
Embracing a clean layout with narrative-rich pages and high-resolution images, the website presents as a go-to destination for planning a Hawaiian trip.
The website effectively depicts the company's various services with descriptive images and clear navigation options. The inclusion of a comprehensive overview of local activities enhances the overall user experience
WAVE picked up several contrast errors between the text and background colors of the CTA buttons, which could be improved with a darker color scheme. The "About Us" page is missing a slightly personable touch with no staff or company images.
The desktop version has a simple yet engaging appearance, ensuring visitors can easily research and book a local trip with the company. However, the site is missing in-depth travel content, such as travel guides and safety policies, which would be helpful additions for users. The desktop site performs well on Google's PageSpeed Insights test with a performance score of 97/100.
On the mobile site, there is a telephone icon in the top-right corner that's not present on the desktop version, acting as an eye-catching CTA button. The images and text look great on mobile, particularly the company logo. Site navigation remains seamless and enhances the overall user experience, receiving a performance score of 82/100 on Google's PageSpeed Insights test.
Los Angeles, California, U.S.
Travellulu provides boutique travel concierge services for travelers in search of curated, global vacations. The website's interactive hero image with the quote "Oh, the places you will go" invites clients to walk into their next adventure with style and comfort, creating destination fever with robust travel packages and in-depth content.
The website's clean page layouts allow visitors to easily explore different destinations, services, and contact details, while the use of sophisticated typography and color accents adds a refined appeal to the site.
The revolving gallery of travel destinations on the home page includes high-quality images, conveying the company's ability to create unique adventures and experiences for clients. WAVE noted only a few contrast errors on the site, contributing to a seamless user experience.
The website does not make use of prominent CTA buttons, which could encourage additional user engagement. The addition of more in-depth content, such as local activities and itinerary planning, would enhance the site's various travel packages.
The desktop website presents the company's ethos, along with its content and images, in an elegant and visually appealing manner. The inclusion of additional travel insurance, safety policies, and online payment links contribute to a good user experience. On Google's PageSpeed Insights test, the desktop version has a high performance score of 95/100.
All images remain interactive and refined on the mobile site, adding to its high-quality and luxurious aesthetic. The straightforward page layouts ensure users can easily access pertinent information, and the hamburger menu presents no navigation difficulties. However, on Google's PageSpeed Insights test, the mobile version has a lower performance score than the desktop site at 45/100.
https://www.worldtravelsllc.com/
Houston, Texas, U.S.
World Travels is a full-service luxury travel agency that offers bespoke vacations, cruise trips, and honeymoons for both domestic and global travelers. The website fuels dreams of an idyllic summer holiday with a paradise-adjacent hero image and a bright color scheme.
The company's wide range of services is well-presented and easy to navigate on the website, ensuring visitors can explore destinations, access important travel forms, and easily book a trip online.
The website is robust with content-rich pages and images effectively depicting the company's high-quality services. The home page's various CTA buttons ensure clients can get in touch with knowledgeable travel agents to make reservations or enquire about a specific destination.
WAVE picked up several contrast errors on the website's home page, which may impact some of the content's readability. The addition of insider travel trips and blog posts would enhance the overall user experience.
Thanks to the vibrant color palette and good balance between images and text, the desktop site has a great approachability that encourages easy site navigation. The inclusion of prominent CTA buttons and social media links is ideal for optimal user engagement. On Google's PageSpeed Insights test, the site received an average performance score of 65/100.
While the company logo becomes pixelated on the mobile site, all other images remain crisp and there are no issues with navigating the hamburger menu. The online booking process seems intuitive and includes a helpful quote request form. The mobile version scores 75/100 in the performance category on Google's PageSpeed Insights test, but it has slightly quicker page loading times than its desktop counterpart.
https://www.responsibletravel.com/
East Sussex, England, U.K.
Responsible Travel provides clients with bespoke holiday packages emphasizing sustainability, climate change, and local community support. The website's blue-green color scheme beautifully reflects the company's mission of mindful travel, and its well-spaced design elements create a refined and visually appealing aesthetic.
The home page features content-rich sections that advertise the benefits of traveling with sustainability in mind, featuring comprehensive blog posts on carbon emissions and nature preservation alongside popular holiday destinations with high-resolution images.
The website's home page includes a helpful search bar for visitors looking to browse the available travel packages. At the same time, the "Discover" section features informative page links on the company's founder, its mission, and additional client reviews.
The site's social media links in the bottom-right corner are easy to miss, and according to Google's PageSpeed Insights test, the website's accessibility practices could be improved upon. Some user reviews mention that the site's booking process is slightly complex for first-time users, especially when customizing trips.
The desktop site presents a user-friendly experience with simple navigation and well-organized pages that ensure optimal readability. While the site does not have many CTA buttons, its headings are prominent enough to encourage user engagement.
A notable feature is the site's mention of photo credits at the bottom of the footer menu. On Google's PageSpeed Insights test, the website scored 94/100 in the performance category.
The mobile site mirrors the desktop version's seamless navigation with an intuitive online contact process and well-spaced content, as well as a helpful search bar. The site's images adapt well to smaller screens and remain high quality, adding to its polished appearance. However, contrary to the desktop version, the site's performance score is 65/100 on Google's PageSpeed Insights.
Denver, Colorado, U.S.
Travel N Relax is a Denver based travel agency that provides fully customized vacations and travel experiences throughout the U.S. The website incorporates a wide variety of family-friendly images to convey the company's commitment to intimate and personable adventures. Their personalized approach to travel is mirrored in the company team introduction and comprehensive client reviews section on the home page.
The website's mention of being "Denver’s #1 Travel Agency" speaks to its high-quality services, while the use of prominent CTA buttons ensures visitors can easily enquire or book a trip with the company.
The company logo colors are repeated in the site's color palette, creating a cohesive and effective design. A notable element is the website's online chat feature, allowing clients to quickly connect with a knowledgeable travel advisor. The site includes web accessibility options.
The website performs poorly on WAVE's accessibility test with several contrast errors on the home page. An improvement should be made to the site's repetitive use of images. According to Google's PageSpeed Insights test, both the desktop and mobile versions have slower-than-average page loading times.
The desktop site gives clients a good overview of the company and their many travel services, presenting idyllic travel destinations with high-resolution images and informative content. The online contact form works well and the location map is a helpful addition. However, the site's page loading times could be improved, as well as its performance, which scored 64/100 on Google's PageSpeed Insights test.
The mobile site has a similar layout to the desktop version but some images are missing, which creates a less cohesive appearance. The hero image's text gets cut off by the top CTA button, which looks unappealing. Like the desktop version, the online contact process is intuitive. The mobile site has a performance score of 51/100 on Google's PageSpeed Insights test.
Take a look at our curated selection of unique travel websites for inspiration. We noted several design and functionality pros and cons, as well as notes on the desktop and mobile versions for a holistic overview of the sites.
Zarla's website builder uses AI to design, write, and create an international travel website template based on a description of your business. The site will be delivered, complete with content and photos, in less than a minute.
The best travel websites typically entice clients to try their services with high-quality images that showcase beautiful travel destinations and adventurous activities. Other factors that contribute to a great user experience are easy-to-navigate pages, client reviews and testimonials, and in-depth package details.
