Transportation Website Examples - Great Sites That Deliver Optimal Engagement
We reviewed 5 awesome transportation websites that are successful in attracting customers and advertising their services.
The transportation industry is an important part of global commerce and allows us to easily move our goods anywhere we want. Transportation websites are essentially digital hubs for customers to access a variety of hauling services, track shipments, and receive real-time updates. As such, these sites should feature great navigation tools and visual elements to drive increased engagement.
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1. Waller Transport Services
Ipswich, England, U.K.
Waller Transport Services provides specialist road haulage and logistics solutions to U.K.-based customers. I liked the website's hero image and how it depicts the company's connective services across various regions, and the color scheme is an interesting choice for the industry niche. The ample page links gave me lots of reading material and I think it effectively highlights the company's services, location coverage, and contact details.
While the website does a great job of creating a content-rich online presence for the company, I think the inclusion of additional images and video elements would ensure a more visually impactful experience.
2. EcoSpeed
Manchester, England, U.K.
EcoSpeed provides environmentally friendly courier and transport services. I liked that the company's emphasis on sustainability is well-displayed on the website with an earthy color scheme and nature-inspired imagery, both serving as an impactful background for the transportation images. I also appreciated the large text size and spacious page layouts as it made the reading experience all that more comfortable.
While the website stands out among competitors with its green transport solutions, it was not enough to keep me interested, and I think the addition of personable images and videos would create a more visually engaging presentation.
3. Bison Transport
Winnipeg, Manitoba, Canada
Bison Transport is a transportation and logistics company that caters to North American customers. The website stood out to me because of its muted color scheme offset by an engaging introductory hero video on the home page highlighting the company's stats and work processes.
I liked reading through the ample page links and learning more about the various transport solutions on offer, and the search bar was a helpful addition for finding specific information. However, I did find some page sections to be quite text-heavy and I think the inclusion of additional color blocks and/or images would ensure a more comfortable reading experience.
4. Swift Transportation Company
Phoenix, Arizona, U.S.
Swift Transportation is a full truckload carrier that provides a wide variety of trucking and freight transportation solutions. What drew me to this website was its comprehensive hero video giving me a quick yet comprehensive overview of the company and its services. I also liked the branded and personable imagery used throughout the site to create an engaging and easily recognizable online presence for the company.
I appreciated the site's in-depth content coverage, and the use of a hamburger menu to hide the ample page links was a smart idea so as to not overwhelm readers.
5. DG Air Freight
Revesby, New South Wales, Australia
DG Air Freight specializes in the transportation and logistics of dangerous goods, offering air cargo, sea freight, trucking, storage, and consultancy services. I liked the website's combination of traditional design elements with contemporary content sections and how it establishes the company as a specialist in the industry.
A few standout features on the site included a comprehensive section on the company's compliance standards, various customer reviews, and the "Training" page, which advertises a variety of online courses on preparing and accepting dangerous goods.
