The transportation industry is an important part of global commerce and allows us to easily move our goods anywhere we want. Transportation websites are essentially digital hubs for customers to access a variety of hauling services, track shipments, and receive real-time updates. As such, these sites should feature great navigation tools and visual elements to drive increased engagement.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.wallertransportservices.co.uk/
Ipswich, England, U.K.
Waller Transport Services provides specialist road haulage and logistics solutions to U.K.-based customers. I liked the website's hero image and how it depicts the company's connective services across various regions, and the color scheme is an interesting choice for the industry niche. The ample page links gave me lots of reading material and I think it effectively highlights the company's services, location coverage, and contact details.
While the website does a great job of creating a content-rich online presence for the company, I think the inclusion of additional images and video elements would ensure a more visually impactful experience.
I liked the prominent CTA buttons in the top-right corner of the site advertising the company's offices and its easy-to-follow online quote request process. The "Info Hub" was a nice addition for more information on the company with news articles and industry-specific blog posts.
I noticed that some images are pixelated on the "Meet The Team" and "Services" pages, which easily becomes distracting for me. WAVE picked up a large number of contrast errors on the home page, as well as ample empty links on the "Contact" and "Info Hub" pages.
I liked the desktop website's visual presentation and how well-spaced the text sections are with additional color accents, but I think that the inclusion of video content would create more visual interest. I found it easy to locate the company's important information like its contact details, but the addition of a search bar would be helpful to navigate the ample "Services" and "Sectors" pages. On Google's PageSpeed Insights test, the site's home page scored 82/100 in the performance category and 84/100 for its SEO practices.
While the mobile site has a spacious appearance, I missed the unique hero image on the home page and I found myself moving on quite quickly from the website due to the lack of interesting visual elements and the text-heavy sections. Another downfall for me was that various page elements took a long time to load. The home page received a PageSpeed Insights performance score of 44/100.
Manchester, England, U.K.
EcoSpeed provides environmentally friendly courier and transport services. I liked that the company's emphasis on sustainability is well-displayed on the website with an earthy color scheme and nature-inspired imagery, both serving as an impactful background for the transportation images. I also appreciated the large text size and spacious page layouts as it made the reading experience all that more comfortable.
While the website stands out among competitors with its green transport solutions, it was not enough to keep me interested, and I think the addition of personable images and videos would create a more visually engaging presentation.
I liked the addition of various customer testimonials for building credibility and trustworthiness, and I found the online quote request form to be intuitive. The "How to Order" page was a helpful addition to gain a better understanding of the company's work processes and services.
The website's top menu bar blends in a little with the home page's hero image, and if it were displayed in a darker color, I think it would be easier to navigate from the get-go. I also noticed that some images are used repeatedly across the site, which could be improved upon. According to WAVE, the home page has a large number of contrast errors.
On desktop, the website has a clean and contemporary appearance that I think works great for advertising the company's various transport services. While I appreciated the large and prominent text used throughout the site, I think some page sections would benefit from higher contrast ratios to ensure better accessibility. On Google's PageSpeed Insights test, the website's home page was awarded a performance score of 83/100.
The mobile website features well-organized page sections that I found easy to read and navigate, but some images on the home page look pixelated, which is surprisingly not as noticeable on the desktop version. While the hamburger menu is prominent, I think its text should be displayed in a darker color to stand out better against the color background.
Performance-wise, some page elements took a long time to load, but the home page had a decent performance score of 54/100 on Google's PageSpeed Insights test.
https://www.bisontransport.com/
Winnipeg, Manitoba, Canada
Bison Transport is a transportation and logistics company that caters to North American customers. The website stood out to me because of its muted color scheme offset by an engaging introductory hero video on the home page highlighting the company's stats and work processes.
I liked reading through the ample page links and learning more about the various transport solutions on offer, and the search bar was a helpful addition for finding specific information. However, I did find some page sections to be quite text-heavy and I think the inclusion of additional color blocks and/or images would ensure a more comfortable reading experience.
I liked exploring the site's "About" section and gaining a better understanding of the company's work ethos, and the "Shippers" page gave me a comprehensive overview of the wide variety of services on offer. I also appreciated the addition of a customer login portal and a "Track your load" page to ensure optimal client satisfaction.
I think the website would benefit from customer reviews and/or testimonials to build credibility, and I would have liked to see more video content for additional visual interest. WAVE noted several contrast errors on the home page, while the "Contact" and "Request Quote" pages have various empty links.
The desktop website's emphasis on high-quality and user-friendly content is ideal for advertising the company's services, but I think the addition of customer reviews, videos, and perhaps a social media feed would generate more visual interest. I also think the footer menu could be condensed slightly so as to not overwhelm the reader. The home page received a performance score of 83/100 on Google's PageSpeed Insights test.
While the home page's hero video plays without fault on mobile, both the video and images aren't slimmed down to fit the smaller screen, which is slightly distracting. I liked how prominent and easily readable the content remains on mobile, but the large footer menu is quite overwhelming and could be condensed. The home page's PageSpeed Insights performance score of 43/100 indicated slow page loading times.
Phoenix, Arizona, U.S.
Swift Transportation is a full truckload carrier that provides a wide variety of trucking and freight transportation solutions. What drew me to this website was its comprehensive hero video giving me a quick yet comprehensive overview of the company and its services. I also liked the branded and personable imagery used throughout the site to create an engaging and easily recognizable online presence for the company.
I appreciated the site's in-depth content coverage, and the use of a hamburger menu to hide the ample page links was a smart idea so as to not overwhelm readers.
I liked the addition of an interactive map on the home page for visitors to easily find the nearest company location. Another notable feature for me was the company's mobile app download options for on-the-go convenience.
I think the website would benefit from a customer reviews section or a page of case studies to convey a feeling of credibility. According to accessScan, the website is only semi-compliant with assistive technologies.
On desktop, the website performs well overall and I found all page sections to be well-spaced and easily readable, particularly the home page's content. However, I felt a lack of visual interest past the hero video and I did not stay on the site very long.
I also think the addition of striking visuals would definitely create a more engaging appeal. The home page was awarded a performance score of 49/100 on Google's PageSpeed Insights test, but our real-world experience was more intuitive.
The mobile website retains a polished look, but I think the hero video could be condensed a little to fill the screen more vertically than horizontally. While there's nothing inherently wrong with the mobile version's page layouts, I felt like the desktop site had a better spaced appearance and, on the smaller screen, the hamburger menu is very stuffed so I found it slightly overwhelming to try and navigate the site.
On Google's PageSpeed Insights test, the home page had a score of 36/100 in the performance category, but like with the desktop site, our real-world tests indicated a more pleasant user experience on mobile.
Revesby, New South Wales, Australia
DG Air Freight specializes in the transportation and logistics of dangerous goods, offering air cargo, sea freight, trucking, storage, and consultancy services. I liked the website's combination of traditional design elements with contemporary content sections and how it establishes the company as a specialist in the industry.
A few standout features on the site included a comprehensive section on the company's compliance standards, various customer reviews, and the "Training" page, which advertises a variety of online courses on preparing and accepting dangerous goods.
I liked that the website features both an online booking and inquiry form to service diverse customer needs. The use of large, high-resolution images depicting the company's transportation services and team members created some visual interest for me.
While it's a downfall that the website does not feature much video content, there is an informative video on dangerous goods transportation courses that the company offers hidden on a page that I think should be added to the home page to advertise the product more prominently. WAVE also noted several contrast errors on the home page.
On desktop, the website functions quite well with plenty of white space allowing me to easily read the different content sections, and the helpful search bar makes navigation all that more easier. However, it would be great if the top-right CTA buttons remained sticky as you scroll down, and I think the addition of a client login portal button in the top menu bar would be beneficial.
On Google's PageSpeed Insights test, the website's home page was well-scored with 84/100 for its performance and 92/100 for its SEO practices.
While I liked the refined appearance of the mobile site, its pages took quite a long time to load and it became cumbersome to scroll while many page elements were missing. I also think some content sections become too condensed on the smaller screen and would benefit from a "read more" snippet to cut through the denseness. The home page was awarded a performance score of 39/100 on Google's PageSpeed Insights test.
You can use Zarla's AI website builder to create a memorable transportation website and update it free of charge for up to 30 days. Payment is only required once the website goes live.
