Researching therapy websites, I quickly noticed that most feature detailed descriptions of their approach to therapy and services, along with photos and bios of their therapists and contact information. Standout sites, however, also had an online booking function, additional resources, a blog, reviews or ratings, and a rundown of their fees.
I also found that sites using calm color palettes and clean, uncluttered designs are more appealing than very busy ones, as they make a focused and balanced impression that aligns well with the concept of mental well-being. If you're ready to get started on your compelling therapy website, give our AI therapist website builder a go.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://pinnaclepsychology.com/
Gilbert, Arizona, U.S.
Pinnacle Psychology is the private practice website of Dr. Bigler, a licensed psychologist specializing in a wide range of mental health concerns and offering both in-person and virtual therapy sessions. I liked the site's clean, professional design and straightforward navigation, making it easy for me to access key information.
I enjoyed the concise but informative overview of the practice's services and the psychologist's profile with an image on the home page. I thought encouraging users to schedule a consultation if they were unsure where to begin was a particularly helpful message to include, setting a considerate and supportive tone for the website.
Clear CTAs, straightforward navigation, and a clean layout make the site easy and pleasant to peruse. The site features detailed service descriptions and a profile of the psychologist, making it feel transparent and informative. There are helpful FAQs answering common questions individuals seeking out therapy may have, and the practice's fees are clearly outlined.
The site is rather image-sparse, running the risk of making it seem bland and uninteresting. I thought the serif font used for the body copy made a rather dated impression and should be replaced with a sans serif font that is easier and more pleasant to read on a screen. WAVE flagged a lot of errors across the site's pages, indicating accessibility issues.
On desktop, the generous space around the practice logo and the hero image of a desert landscape work well to impart a sense of calmness. However, the text overlay on the hero image does not stand out very well, and I would have preferred the scheduling CTA to be fully visible above the fold.
I thought the serif font made reading the body copy a little straining, and felt that some of the site's pages, especially the "Therapy Services," lacked visual appeal as the primary image was cut off in its banner format toward the top of each page.
While the hero image on the mobile version's home page is cropped on both sides, it does not reduce its appeal. However, as with the desktop site, the low contrast between the image and the text overlay is not ideal, and the scheduling CTA is rather small.
The images in the top banners on the "Therapy Services" pages look more appealing on mobile, but lengthy text sections without any graphics breaking up the content make for an unexciting user experience. While I experienced no delays during my real-world tests, Google's PageSpeed Insights gave the mobile site's home page a performance score of 44/100.
https://www.thelondonpractice.com/
London, England, U.K.
The London Practice offers a range of services that support their clients' mental well-being, but their core offering is psychotherapy. With a hero video featuring the practice's therapists and a prominent text overlay that reads "Dedicated to your wellbeing," the website makes an engaging, caring, and approachable impression.
Compelling features that made the site stand out to me include client reviews, providing a very welcome trust element, videos introducing the individual therapists, and a selection of filters to help users find a therapist who meets their needs.
The site has a strong visual appeal thanks to its modern design and high-quality visuals. Videos introducing the therapists take the personal touch a step further than many other sites, and a selection of filters to help users find a therapist offers added convenience. The site performed well on WAVE, which flagged only one or two errors on most pages.
I didn't find much fault with this website. However, I thought offering online bookings for all practitioners instead of only select ones would be preferable and that a dedicated blog or resources section would add more value for users.
While I thought the hero video on the desktop site looked draped in shadow, this does make the text overlay stand out very well. The modern design features, including a parallax scrolling effect and zoom-in and highlight effects upon hovering, gave the site a confident and contemporary feel. I was further impressed by the high image quality across the site and enjoyed how easy it was to use the practitioner search filters.
While cropped, the hero video on the mobile site's home page does not lose its effect and, in my opinion, has a better, more focused appeal as it gives more screen space to the therapists' faces. As expected, the mobile site does not have the hover-activated features that the desktop version does, but the clickable nature of the same elements is apparent.
Although I did not experience any loading speed issues during my real-world tests, Google's PageSpeed Insights test assigned the mobile site's home page a performance score of 44/100, which is considerably lower than the score of 91/100 given to the desktop version's home page.
Los Angeles, California, U.S.
Kristina Monroe is a psychologist licensed in California, New York, New Jersey, and Florida, across which states she provides her services via telehealth appointments. Her website is refreshingly simple, with all information provided on one page and a top-page menu with links for scheduling appointments, accessing meetings, and messaging.
I liked the color burst of the hero image, starting site visitors off with a vibrant energy. The airy layout and minimalist visuals and color scheme across the rest of the site work well to convey a more calm and collected brand image, which I thought was very suitable for a therapist website.
The simplicity of providing all pertinent information on the home page with external links to scheduling, online meetings, and messaging tools makes it a comfortably brief experience to get a complete overview of what is on offer. The home page performed very well on WAVE, which flagged no contrast errors.
The site has limited visuals, making it quick to peruse but not very engaging. Given its limited content, the body copy would be easier to read in a larger font, and the services section should be overhauled and presented in a more compelling layout that includes the specification of the therapist's areas of special interest.
The desktop site was a breeze to view, but I thought the text overlaying the hero image could stand out better. On the other hand, the "GET IN TOUCH" CTA was sufficiently conspicuous, and ample space around content elements imbued the site with a very open and somewhat relaxed character. On Google's PageSpeed Insights, the desktop home page scored a high 97/100 for performance, consistent with my real-world experience.
Aside from a somewhat brighter hero image, my general impression of the mobile site is very much the same as the desktop version, with a prominent CTA on the hero image and generous spacing around the other content elements. However, on mobile, the body copy looks rather small for optimal legibility, and the home page achieved a lower score of 75/100 for performance on Google's PageSpeed Insights test.
Columbia, Maryland, U.S.
Maryland OCD & Anxiety Therapy is a therapy practice that provides evidence-based treatment for teens and adults with OCD, anxiety disorders, and body-focused repetitive behavior disorders. The website domain name differs from the acronym, M.O.A.T., the practice uses in its branding, which also inspired the choice of some of its visuals and logo.
I liked the use of dark blue to break the monotony of a white background on the home page, but thought the "Specialties" and "Services" pages lacked visual appeal. However, they do provide detailed information about the practice's services. The blog is also a wonderful addition but could do with more user-focused support resources.
The website features comprehensive information about the practice's services and leverages the meaning of its acronym, M.O.A.T., as a theme throughout the content. I liked that the site has a blog and an FAQ page.
I thought that several pages could do with more images or graphics to break up the text-based content and make the content more engaging. WAVE flagged a lot of errors across most of the site's pages, indicating accessibility issues.
While the desktop site makes a neat, professional impression, I did not find it very engaging from the get-go. On the home page, I couldn't see the full hero image above the fold but didn't feel like I missed anything after scrolling down, as it does not have a text overlay or CTA button encouraging engagement — a lost opportunity in my book.
On a more positive note, I did not experience any loading delays when accessing the site, corresponding with Google's PageSpeed Insights score of 100/100 for the performance of the desktop site's home page.
The hero image looks more appealing on a smaller screen but still lacks an element to engage the user. While I thought the size of the content headings on the mobile site was appropriate for comfortable viewing, the body text is a touch too small, hindering legibility. Some pages also look very text-heavy, which is not ideal for holding users' attention. The mobile site's home page also had a more moderate performance of 72/100 on Google's PageSpeed Insights.
https://www.ottawatherapygroup.ca/
Ottawa, Ontario, Canada
Ottawa Therapy Group is a mental healthcare practice that offers in-person counseling and online therapy services. Their website has a very elegant appeal, thanks to a sophisticated, minimalist black and tan color palette. Aside from the therapist profile photos, the site relies heavily on stock images, which make it feel rather impersonal.
While I was also bothered by the use of the same image banner on several pages, I did like that the site gave clear information about fees, is available in French, and features a blog.
The site's sleek design looks very professional and makes it easy to navigate. I thought the "Resources" section was a helpful addition. I also liked the short and straightforward format of the therapist profiles but felt that a link to a more detailed bio would be of value.
While I can live with the use of stock images for the most part, I think that, if opting for an image of individuals, the hero image on the home page should be of the practice's staff, and the repeated use of the same image on several pages feels lazy. WAVE flagged more than 100 contrast issues on the home page alone.
While the top menu on the home page is clear with generous breathing room, the text overlay and CTA button on the hero image do not stand out very well, making them easily overlooked. I didn't experience any lagging when accessing the desktop site, but Google's PageSpeed Insights scored the home page's performance at 77/100, which is curiously lower than its mobile equivalent.
The text overlay and CTA button on the mobile site's home page stand out better than on the desktop version, but the text directly beneath it introducing the practice looks a little clunky and not as easy to read. Impressively, the mobile site had a performance score of 93/100 on Google's PageSpeed Insights, where it also scored in the 90s for best practices and SEO.
If you have little to no experience in website design, opting for a therapist website template that you can customize to suit your needs is a good way to go.
There are many great therapist websites. Some of our top picks include The London Practice, Maryland OCD & Anxiety Therapy, and Ottawa Therapy Group.
