A well-brewed tea website provides valuable insight into the beloved drink's diverse flavors, brewing methods, health benefits, and rich history. I found that their primary goal is to create a virtual tea-tasting experience that engages you sip by sip and click by click, with polished images, tea recipes, and blogs enhancing the browsing journey.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Indianapolis, Indiana, U.S.
Launched in 2016, Nelson's Tea is an online retailer and wholesale supplier of loose-leaf teas and brewing accessories. They strive to "modernize the tea industry," and their website is a clear reflection of this mission. Polished images, hover-activated features, and engaging category selections all create a modern feel and a smooth browsing experience.
What truly caught my eye, though, was the blog section. The headlines were instantly captivating, as they offered insights into tea health benefits and informative how-to guides. I also enjoyed having swift access to the brand's contact information, social media channels, gift certificate program, and shipping information.
The home page included everything from reviews and blog posts to videos and recipes, all chosen to engage visitors and build trust. I found myself mainly drawn to the "Choose Your Tea Type" section, where interactive features and insightful tea facts resulted in both an enjoyable and informative browsing experience.
While the top menu primarily showcased various tea categories, I found it rather limited in scope. In contrast, the footer menu offered essential links to the contact page, shipping info, blog, and the "About Us" page. This layout made me wish for a more balanced approach. Additionally, WAVE flagged several contrast errors and link-related issues.
Exploring the desktop site felt immersive and engaging, thanks to the array of interactive features. These included hover-activated functions, a drop-down menu, and zoom-in capabilities — all making me feel as though I was stepping into a virtual tea shop.
One feature I particularly enjoyed was the interactive images of tea leaves, which transformed into an image of packaged tea upon hover. This dynamic view enhanced my online shopping journey and gave me a more thorough look at the finished product. Despite my pleasant experience, the site scored 25/100 for performance on Google's PageSpeed Insights. However, it retained a moderate accessibility score of 85/100.
Contrasting my desktop site experience, browsing on the mobile site felt tedious and lengthy, with very few engaging elements to enhance the experience. The lack of a floating menu and a back-to-top button is quite noticeable, especially since mobile users often need quick navigation aids.
While the menu's hamburger icon was neater, its options didn't feel essential for mobile users. Instead, I found myself scrolling excessively to access info that was more conveniently placed in the footer menu. On PageSpeed Insights, the site scored poorly in the performance category, only receiving 7/100. However, it scored 90/100 for accessibility and 75/100 for best practices.
https://www.theteamakers.co.uk/
London, U.K.
The Tea Makers of London is a family-owned business that was founded in 2010 by Sam Seeman, a devoted tea lover who was raised among the tea bushes of his grandfather's plantation. The website beautifully reflects Sam's love for tea, with plenty of high-quality images and categorized sections that invite exploration.
Other standout features include a "pick of the season" section, which allowed me to leisurely browse through seasonal favorites. Additionally, customer reviews of individual blends provided a more comprehensive overview, helping to inform choices, while sticky features ensured I was always able to access assistance.
The little teapot in the top-right corner caught my attention, standing out as both on-brand and distinct. Navigation was streamlined by a floating menu, while various sticky options, including a clever "ask your assistant" prompt, facilitated easy access to reviews and rewards. Moreover, the site offers an online journal with recipes and guides.
Upon entering the site, a discount pop-up and multiple sticky options overwhelmed me, as they took up significant visual space. Moreover, WAVE flagged several contrast issues and link-related errors, while both the mobile and desktop versions received relatively low performance scores on PageSpeed Insights.
Exploring The Tea Makers of London's desktop website was a delightful experience, thanks to its prioritization of functionality and accessibility. The hover-activated selections added an engaging touch, making it easier to explore the menu and various CTAs, while the landscape view of the desktop site provided a comprehensive view, allowing the boxed sections to really stand out.
One interesting choice was the use of a hamburger menu on the desktop version. Although this format helps to declutter the visual space, it might take a bit of time getting used to for those accustomed to traditional navigational bars.
The website translates well on mobile screens, with polished images and clear headings standing out nicely. While the floating menu ensures that on-the-go browsing remains smooth and intuitive, I noticed that the sticky "REVIEWS" tab and individual tea blend reviews were not available on the mobile site. Previously, the individual blend reviews stood out, making their absence more noticeable.
Moreover, the footer menu is neat and better organized, with its cleaner presentation helping to focus attention. On PageSpeed Insights, the mobile site scored relatively low in the performance category, only receiving 30/100.
Moorestown, New Jersey, U.S.
Tea India began its journey in India and later moved to the U.S., where founders Akshatha and Manali first introduced the brand. Rooted in authenticity and traditionalism, I found that Tea India's philosophy is vividly reflected on its website. Here, hover-activated functions unveiled diverse tea selections, while seamless account access and a trackable shopping cart enhanced browsing.
Beyond shopping, the website also offered recipes and a blog that celebrated tea's cultural and health benefits, making it a hub for tea enthusiasts seeking tradition and information. Moreover, I appreciated the easy access to Tea India's social media, contact details, and FAQs.
As soon as I landed on the home page, my attention was drawn to two sticky boxes labeled "Help" and "Rewards." These two notable offers tempt visitors with a discount and encourage instant engagement. Moreover, the website's narrative flows effortlessly, with a well-structured layout that champions the brand's diverse teas and growing processes.
The floating menu and the back-to-top button were missing, which would have made navigation much smoother. The home page doesn't display prices; I had to delve into the "Our Teas" page to get a sense of what products were available. This might inconvenience visitors who value efficiency. WAVE also found several contrast issues and empty buttons.
Upon exploring Tea India's desktop website, I found myself drawn in by its engaging hover-activated selections and vivid imagery, which truly came to life on my desktop screen, blending information and visual appeal seamlessly. However, the browsing experience was slightly hindered by the lack of a back-to-top button and a floating menu, with the latter's omission standing out on the desktop site.
Despite missing navigational aids, the desktop site performed well on PageSpeed Insights, scoring 96/100 for best practices and 88/100 for accessibility. More impressively, the site scored 94/100 in the performance category.
While the desktop site dazzled with its hover-activated functions, these features were less prominent on the mobile version, resulting in a less engaging experience. One aspect that stood out to me was the missing back-to-top button, which felt more inconvenient on the mobile site compared to my experience on desktop.
Unlike its desktop counterpart, the mobile site's footer menu includes a nifty currency converter, appealing to a diverse target market. On PageSpeed Insights, the site scored 77/100 for accessibility and 100/100 for best practices. That said, despite our solid real-world tests, the mobile site scored a modest 51/100 for performance.
https://www.theteachest.co.za/
South Africa
The Tea Chest, a South Africa-based tea brand, offers a well-organized website that follows a user-centric layout. While a floating menu ensured I was always a click away from essential pages, including the "Contact" and "About Us" pages, I particularly enjoyed the quick access to a convenient search bar and a trackable shopping bag.
From the home page, I could easily shop for teas by category and type, while the blog's engaging heading invited me to explore further. Plus, I found the news section informative, and the brand's social media icons are prominently highlighted, making it easy to stay connected.
The website impressed me with its array of navigational aids and features. From a convenient floating menu and back-to-top button to the latest news and a resourceful blog, it truly has it all. With a clear narrative and swift access to key details, including contact information and an "About Us" page, navigating the site was a breeze.
Although the hero image appeared immersive and captivating, the words in the hero image lacked contrast, causing them to go overlooked. Compounding this, WAVE flagged multiple contrast errors, as well as link-related issues and missing alternative text. Additionally, the site was missing trust elements, such as customer reviews.
The website appears airy and well-organized, especially on desktop screens, where the images of packaged teas and hover-activated selections truly come to life. In addition, the parallax scrolling effect on certain images adds a touch of dynamism that's more noticeable on the desktop site.
However, I found that the main menu commands considerable visual space at the top of the home page, causing the hero image to lose some of its impact. On PageSpeed Insights, the desktop site scored 76/100 for accessibility and 71/100 for overall performance.
In contrast to the desktop site, I found that the mobile version's floating main menu commanded less visual space, allowing the hero image to take center stage. However, much like the desktop site, the words in the hero image still fail to stand out. That said, navigating the website was a breeze, especially with the addition of a convenient back-to-top button, which felt more useful on the mobile site.
Despite my pleasant experience, the mobile site scored relatively low on PageSpeed Insights, with a performance rating of just 37/100. However, it received a moderate accessibility score of 77/100 and a perfect 100/100 for best practices.
Los Angeles, California, U.S.
Tea Forté is an award-winning tea brand based in Los Angeles, California, where its premium offerings can be found in various restaurants, hotels, retailers, and resorts. Its website cleverly reflected the brand's excellence and commitment to transparency, with plenty of customer reviews and polished images to instill trust.
Instead of opting for the standard hero image welcome, the website opened to a floating menu with account access and a trackable shopping cart, followed by an interactive banner menu that lists tea categories. Although most websites open to a full-screen hero image to command attention, Tea Forté's website offered a unique introduction that I found instantly engaging.
The main menu's options featured both images and text, adding extra visual enjoyment, while the best-sellers section helped establish a connection with the brand. The floating menu included access to the online store and specials, as well as the account and shopping bag icons, ensuring that staying connected and informed is always a priority.
Despite offering a plethora of polished images, the lack of hover-activated functions, such as zoom-in features, makes the scrolling experience less engaging. Moreover, the website is missing a back-to-top button. On WAVE, there were several empty buttons detected, hindering the smoothness of the scrolling experience.
As I navigated the desktop website, I was drawn to the top of the home page, where the main menu caught my attention with its blend of text and images, enriching my desktop browsing experience. The hover-activated features made it convenient to track selections, though I felt it would have been more beneficial to have similar functions extended to the images.
While placing categories prominently at the top of the home page drives traffic to the online store, I found the footer menu, which remains statically visible on the desktop site, to be more informative. Contrasting our solid real-world user experience, the site scored 33/100 in the performance category on PageSpeed Insights.
The most noticeable difference between the two websites is their menu presentation. While the desktop site included both image and text elements, the mobile site's main menu, now neatly tucked behind a hamburger icon, omitted the visually enriching images that enhanced navigation on the desktop site, making my experience less entertaining.
However, the mobile site benefitted from improved spacing between its boxed elements, creating a more expansive and airy feel. On PageSpeed Insights, the mobile site scored 28/100 in the performance category, despite our good real-world experience. That said, it did receive 85/100 for accessibility.
We've curated a list of tea website examples that excel in intuitive navigation and accessibility, and they provide a clear overview of the brands' love of tea. Among these, Nelson's Tea is a prime example of a good tea website with its compelling visuals and interactive categories.
Yes. A website is a valuable marketing tool that helps attract customers, broadcast your brand's goals, and establish a digital presence that resonates with your audience. It serves as a virtual storefront that's open 24 hours, providing customers with unlimited access to your essential information and unique tea offerings.
