Sports Website Examples - These 7 Attractive Sites are a Slam Dunk
We reviewed 7 amazing sports website examples that hit it out of the park with user-friendly navigation and e-commerce features.
Sports is a broad topic that covers everything from official sports teams, national championships, and global sports news to sporting goods and equipment sales. Personally, I enjoy perusing sports websites that provide me with engaging, real-world news to keep me updated with the latest match results, stats, and player information.
I also like researching the latest sports jerseys and equipment for specific tournaments. Whether I'm reading up on motorsports, football, or athletics, it's important that the site I'm visiting is easy to navigate with clear page sections. Ready to get the ball rolling with your own website? You can use our sports AI website builder to design and create your own standout site in under a minute.
1. Dallas Cowboys
Dallas, Texas, U.S.
The Dallas Cowboys is a National Football League (NFL) team representing the city of Dallas, Texas. I liked that the website serves as a one-stop hub for all things Cowboys with comprehensive information on the team's latest news, player stats, match schedules, and ticket purchasing options. I enjoyed perusing the video library of press conferences and interviews to get a better sense of the "team behind the team."
I think both new and diehard fans would be happy to use the website for its diverse content offerings and engaging visuals. A standout feature for me is the site's online chat feature, which enables users to interact with a virtual assistant and learn more about upcoming games and community events.
2. WA Cricket
East Perth, Western Australia, Australia
WA Cricket is the governing body of cricket in Western Australia and provides readers with up-to-date news on local teams, match results, and community initiatives. The site's goal of providing well-crafted content to visitors caught my attention and I liked how the site covers diverse audience interests with a wide range of page links for users wanting to learn more about match fixtures, stadium tours, or support opportunities.
I also liked the juxtaposition of the top and footer menu's dark background and the bright color accents of the organization's logo. The abundance of content ensures users have ample reading material with plenty of high-quality images creating good visual interest.
3. MacGregor Golf
Henderson, Nevada, U.S.
MacGregor Golf sells golfing equipment both online and in-store in Nevada, U.S. The website's dark theme and refined typography caught my eye because it gave the company and its products an elevated appeal. I enjoyed perusing the large selection of high-quality images advertising the wide variety of golfing equipment on sale, and I like that it's categorized in the top menu bar for easy browsing.
Along with the diverse product catalog, I liked the inclusion of a "Chat with us" button so users can easily chat with a team member regarding their purchase, and the "About Us" section was a good read for learning more about the company's history.
4. The GIST
Toronto, Ontario, Canada
The GIST is a sports media organization that provides in-depth coverage of local and international sports, including soccer, basketball, and athletics. The website stood out for me because of its retro-inspired typography and hero graphic that reminded me of an old school gaming interface, and it made me curious about the content.
I enjoyed the website's wide variety of content and I liked the equal coverage of both men's and women's sports. The "Listen" CTA button also caught my attention and funneled me to the site's podcast episodes, which is a great way of offering engaging content across different formats.
5. Williams Racing
Oxfordshire, England, U.K.
Williams Racing is a well-known Formula 1 racing team that competes in Grand Prix events with two drivers. I found the website's home page to make a bold impression with the team's racing colors prominently used throughout to emphasize specific page links, and I liked the varied grid layout as it allowed me to easily scan and click on the text articles, video interviews, and photo galleries.
A notable feature for me was the website's "Fan Appreciation Hub", which connects fans with the racing team in fun ways by allowing users to participate in pit wall predictions, collect Grand Prix badges, and have their names added to the pit crew's helmets.
6. Boardcave
Burleigh Heads, Queensland, Australia
Boardcave is an Australia-based company and online marketplace for shoppers to find a wide range of surfboards and surf accessories. What attracted me most to this website was its interactive hero video, which allows users to find the perfect surfboard based on their personal measurements and preferences.
The website's selection of summery, high-quality images added to its visual appeal and made me curious about the company's product range. A standout feature for me was the "Surf Now, Pay Later" option that helps users on a budget afford their board with monthly or weekly installments.
7. Wolves Academy
Wolverhampton, England, U.K.
Wolves Academy is the official youth development program of Wolverhampton Wanderers F.C., a well-known football club. The site provides essential information and resources on soccer schools, training camps, and coaching opportunities. The website's large hero video makes a great first impression and invites visitors into the world of the academy with an aerial view of the training campus.
I liked the unusual placement of the menu bar and found it easy to navigate the various page links, which include access to the academy's age groups, how to join the academy, its coaching philosophy, and its latest news.
