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Sports Website Examples - These 7 Attractive Sites are a Slam Dunk

We reviewed 7 amazing sports website examples that hit it out of the park with user-friendly navigation and e-commerce features.
Carla Lottering
By Carla Lottering, Oct 2, 2024
Carla is a Copywriter for Zarla based in Cape Town, South Africa. She has over 5 years' experience in online content creation and writes extensively on logos for small businesses.
An example of a sports website example.

Sports is a broad topic that covers everything from official sports teams, national championships, and global sports news to sporting goods and equipment sales. Personally, I enjoy perusing sports websites that provide me with engaging, real-world news to keep me updated with the latest match results, stats, and player information.

I also like researching the latest sports jerseys and equipment for specific tournaments. Whether I'm reading up on motorsports, football, or athletics, it's important that the site I'm visiting is easy to navigate with clear page sections. Ready to get the ball rolling with your own website? You can use our sports AI website builder to design and create your own standout site in under a minute.

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How We Evaluate Websites:

Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.

Dallas Cowboys

desktop screenshot of website Dallas Cowboys

chain icon https://www.dallascowboys.com/

pin icon Dallas, Texas, U.S.

The Dallas Cowboys is a National Football League (NFL) team representing the city of Dallas, Texas. I liked that the website serves as a one-stop hub for all things Cowboys with comprehensive information on the team's latest news, player stats, match schedules, and ticket purchasing options. I enjoyed perusing the video library of press conferences and interviews to get a better sense of the "team behind the team."

I think both new and diehard fans would be happy to use the website for its diverse content offerings and engaging visuals. A standout feature for me is the site's online chat feature, which enables users to interact with a virtual assistant and learn more about upcoming games and community events.

Pros and Cons

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The website serves as a great branding tool for the team with its iconic star motif in blue and white strategically placed across several pages. WAVE picked up only a few contrast errors throughout the site, and I found most of the text sections easily readable.

minus sign

While I don't have many critiques for this website, some of the on-page elements, including the video library on the home page, took a long time to load. I also think the CTA buttons on the left-hand side of the top menu bar could be enlarged to stand out better and engage users' interest.

Desktop Review

desktop screenshot of website
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I like the desktop site's overall aesthetic and I enjoyed exploring its large selection of text and video elements to learn more about the team. The top menu bar allowed me to easily navigate to various pages, and I found the addition of a search bar helpful for looking up specific content. However, one improvement I would make is to more prominently advertise the site's app download options.

Mobile Review

mobile screenshot of website
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Like its desktop counterpart, several image and video sections took a long time to load on mobile, which made my user experience less than ideal. I did like that the chat feature remained sticky at the bottom of the site, but some horizontal scrolling is needed to access certain content across several pages, and it would be great if a scrolling bar was available. The home page's performance was awarded a score of 25/100 on Google's PageSpeed Insights test.

WA Cricket

desktop screenshot of website WA Cricket

chain icon https://www.wacricket.com.au/

pin icon East Perth, Western Australia, Australia

WA Cricket is the governing body of cricket in Western Australia and provides readers with up-to-date news on local teams, match results, and community initiatives. The site's goal of providing well-crafted content to visitors caught my attention and I liked how the site covers diverse audience interests with a wide range of page links for users wanting to learn more about match fixtures, stadium tours, or support opportunities.

I also liked the juxtaposition of the top and footer menu's dark background and the bright color accents of the organization's logo. The abundance of content ensures users have ample reading material with plenty of high-quality images creating good visual interest.

Pros and Cons

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I enjoyed reading more about the organization's foundation and its various cricket-related community activities, and I liked browsing the "Featured Players" section for more information on the cricketers and their skillsets.

minus sign

WAVE picked up a large number of contrast errors across the website's pages. While I liked the "Videos" section, it only features clips from previous years and may need to be updated with more relevant content. I also think the organization logo could be enlarged or moved to a more prominent spot for easier brand recognition.

Desktop Review

desktop screenshot of website
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I enjoyed how the desktop website utilizes screen real estate effectively with spacious layouts, and the use of high-resolution images drew my attention to certain articles and sections.

However, I think the top menu bar's CTA button should be enlarged to stand out more from the menu's pages and create a smoother user experience. On Google's PageSpeed Insights test, the website's performance scored 81/100, and its SEO practices were also well-scored at 92/100.

Mobile Review

mobile screenshot of website
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While I liked the mobile site's cohesive content and image layouts on the smaller screen, the small logo at the top of the page felt out of place. The hamburger menu has good functionality and condensed the large amount of page links nicely, and the use of horizontal scrolling options for certain sections felt intuitive. The site's performance was awarded a score of 49/100 on Google's PageSpeed Insights test.

MacGregor Golf

desktop screenshot of website MacGregor Golf

chain icon https://www.macgregorgolf.com/

pin icon Henderson, Nevada, U.S.

MacGregor Golf sells golfing equipment both online and in-store in Nevada, U.S. The website's dark theme and refined typography caught my eye because it gave the company and its products an elevated appeal. I enjoyed perusing the large selection of high-quality images advertising the wide variety of golfing equipment on sale, and I like that it's categorized in the top menu bar for easy browsing.

Along with the diverse product catalog, I liked the inclusion of a "Chat with us" button so users can easily chat with a team member regarding their purchase, and the "About Us" section was a good read for learning more about the company's history.

Pros and Cons

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The website's home page features an "overview" banner that highlights the company's shipping, returns, and safe payment options, giving users all the vital information they need before they make a purchase. I also appreciated the "Featured Products" section as it displays the company's best-selling items.

minus sign

While the website ticks all the boxes performance-wise, I think it could benefit from a few small visual tweaks — the user registration process could be displayed more prominently to increase user engagement, and visual interest could be piqued with the addition of video content sections. WAVE also noted several contrast errors across the site.

Desktop Review

desktop screenshot of website
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I liked how sophisticated the desktop website looks, thanks to its tasteful color scheme and elegant typography choices. I found it easy to add products to my cart and the checkout process felt seamless with various payment options available.

However, the site's "FAQs" page is not populated, which may deter visitors from using the site since they don't have additional information on how the shipping, returns, and payment processes work. On Google's PageSpeed Insights test, the website was awarded a score of 77/100 for its performance.

Mobile Review

mobile screenshot of website
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On mobile, I like that the site's search bar and shopping cart remain prominent in the top menu bar. However, one of the image slideshow's banner text gets cut off on the smaller screen, which hinders its visual appeal. That being said, I think the mobile site's most notable tools are the sticky bottom menu buttons encouraging visitors to sign up for the company's newsletter or chat with a team member. Performance-wise, the site received a PageSpeed Insights score of 32/100, but our real-world tests noted more reasonable page loading times.

The GIST

desktop screenshot of website The GIST

chain icon https://ca.thegistsports.com/

pin icon Toronto, Ontario, Canada

The GIST is a sports media organization that provides in-depth coverage of local and international sports, including soccer, basketball, and athletics. The website stood out for me because of its retro-inspired typography and hero graphic that reminded me of an old school gaming interface, and it made me curious about the content.

I enjoyed the website's wide variety of content and I liked the equal coverage of both men's and women's sports. The "Listen" CTA button also caught my attention and funneled me to the site's podcast episodes, which is a great way of offering engaging content across different formats.

Pros and Cons

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I enjoyed exploring the website's sports-specific pages and its comprehensive articles on global sporting events that get updated on a daily basis. I also appreciated the addition of sports FAQs, guides, and glossaries for those not well-versed in sporting jargon.

minus sign

I could not find much to dislike about this website. However, according to accessScan, the site is only semi-compliant with assistive technologies and would benefit from the addition of an accessibility system.

Desktop Review

desktop screenshot of website
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On desktop, the website performs well and I liked the addition of black borders around specific page sections to ensure both an easy reading and navigation experience.

I appreciated that I could easily peruse podcast episodes and sign up for the site's various newsletters, but I think the addition of more video content may ensure a more engaging user experience. Our real-world tests indicated fast page loading times, and the site received a PageSpeed Insights performance score of 69/100.

Mobile Review

mobile screenshot of website
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The mobile site's home page is slightly more text-heavy without the addition of a hero image, but the content is well-spaced and I could easily navigate the various page sections on the smaller screen. I liked that the mobile site has a "Filter By" top menu bar that I could set to only show me specific sports articles and, similar to the desktop, the footer menu's comprehensive social media links were helpful for exploring the site's online presence.

On Google's PageSpeed Insights test, the website received a lower-than-average performance score of 41/100, but our real-world tests indicated a more pleasant user experience with fast page loading times.

Williams Racing

desktop screenshot of website Williams Racing

chain icon https://www.williamsf1.com/

pin icon Oxfordshire, England, U.K.

Williams Racing is a well-known Formula 1 racing team that competes in Grand Prix events with two drivers. I found the website's home page to make a bold impression with the team's racing colors prominently used throughout to emphasize specific page links, and I liked the varied grid layout as it allowed me to easily scan and click on the text articles, video interviews, and photo galleries.

A notable feature for me was the website's "Fan Appreciation Hub", which connects fans with the racing team in fun ways by allowing users to participate in pit wall predictions, collect Grand Prix badges, and have their names added to the pit crew's helmets.

Pros and Cons

plus sign

I liked having access to exclusive behind-the-scenes content via video interviews with prominent racing team members, podcast episodes, and preview tours of upcoming race weekends. I also found the site's account registration process easy to follow.

minus sign

While I don't have many issues with this website, some image elements did take a rather long time to load on both desktop and mobile. According to WAVE, there are a large number of insufficient contrast ratios across the website's pages, indicating suboptimal readability.

Desktop Review

desktop screenshot of website
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The desktop website gave me a great overview of the racing team and I enjoyed exploring its diverse content elements, particularly the video clips and podcast episodes. I also appreciated the easy-to-use online store for purchasing team merchandise, and the site allows you to update your store location to ensure a seamless global shopping experience.

Our real-world tests indicated that some page elements take a long time to load, which is reflected in its poor performance score of 23/100 on Google's PageSpeed Insights test.

Mobile Review

mobile screenshot of website
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The mobile site has a clean and well-spaced appearance that swaps blocky page sections for a more horizontal layout that is, in my opinion, easier to navigate on a smaller screen. I also liked that the account registration and shopping icons remained prominent in the top menu bar and were not hidden behind the hamburger menu. However, some page elements were slow to load on mobile, which is reflected in its performance score of 27/100 on Google's PageSpeed Insights test.

Boardcave

desktop screenshot of website Boardcave

chain icon https://www.boardcave.com.au/

pin icon Burleigh Heads, Queensland, Australia

Boardcave is an Australia-based company and online marketplace for shoppers to find a wide range of surfboards and surf accessories. What attracted me most to this website was its interactive hero video, which allows users to find the perfect surfboard based on their personal measurements and preferences.

The website's selection of summery, high-quality images added to its visual appeal and made me curious about the company's product range. A standout feature for me was the "Surf Now, Pay Later" option that helps users on a budget afford their board with monthly or weekly installments.

Pros and Cons

plus sign

I found it easy to compare surfboards from various suppliers and I liked that many products are customizable to suit different users' preferences. There was also a large variety of product deals to peruse, and the surfboard video reviews were fun to watch and gave me a good overview of the surfboards on sale.

minus sign

While I liked the website's usability and visual look, I think the body text on some of the product category pages could be enlarged slightly for an easier reading experience. According to accessScan, the site is not compliant with assistive technologies.

Desktop Review

desktop screenshot of website
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On desktop, the website's content is spaciously laid out and beautifully presented to help funnel users to specific pages expanding on the company's surfboard range. I liked the addition of a social media feed at the bottom of the home page to give visitors an idea of the company's online presence, and I also appreciated the Boardcave Support chat feature for easy user assistance. The site has an optimal performance score of 90/100 on Google's PageSpeed Insights test.

Mobile Review

mobile screenshot of website
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While the mobile site does not feature a hero video, the interactive surfboard finder is still accessible through a CTA button, although it does not have the same impact as it has on the desktop version. While I like that the condensed product categories are easily navigable, I think the hamburger menu icon, search bar, and shopping bag icon could be enlarged for easier usability. On Google's PageSpeed Insights test, the website had a performance score of 67/100.

Wolves Academy

desktop screenshot of website Wolves Academy

chain icon https://academy.wolves.co.uk/

pin icon Wolverhampton, England, U.K.

Wolves Academy is the official youth development program of Wolverhampton Wanderers F.C., a well-known football club. The site provides essential information and resources on soccer schools, training camps, and coaching opportunities. The website's large hero video makes a great first impression and invites visitors into the world of the academy with an aerial view of the training campus.

I liked the unusual placement of the menu bar and found it easy to navigate the various page links, which include access to the academy's age groups, how to join the academy, its coaching philosophy, and its latest news.

Pros and Cons

plus sign

Users can livestream the academy's u18 and u21 team matches, enhancing user engagement. I appreciated that the site is linked to its parent soccer club with page sections funneling users to learn more about the Wolverhampton Wanderers and purchase tickets to its next match.

minus sign

While I have no specific critiques of the website, I did notice that some images appear pixelated on the "Players" page. WAVE also picked up several contrast errors across the site, and the footer menu in particular may benefit from a higher contrast ratio between its text color and the background.

Desktop Review

desktop screenshot of website
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On desktop, the website appears both functional and well-organized with a great selection of page sections that engage visitors with color accents and CTA buttons. I also liked the visual interest of the left-hand side menu bar, which contains all necessary page links so I could easily find the site's social media accounts and user registration options. The site's performance received an optimal score of 96/100 on Google's PageSpeed Insights test.

Mobile Review

mobile screenshot of website
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The mobile site also features the hero video, which loads fast and plays without fault. I also think it was the correct decision to swap the horizontal menu bar for a top hamburger menu to ensure easy navigation on smaller screens.

I liked the ample space between the page sections to ensure each link is easily noticeable, and they were also nicely broken up with high-resolution images. Contrary to its desktop counterpart, the site was awarded a 49/100 performance score on Google's PageSpeed Insights test.

FAQs:

What is a sports website?

A sports website can cover a broad range of topics. It typically keeps sports fans updated on their favorite teams with up-to-date news, match fixtures, results, player profiles, and video interviews. The websites could cover only a specific sports team and championship, or give a more holistic overview of a sports category. Some sports websites also sell sports products and equipment.

How do I create a sports website?

  1. Take your sports category, location, and target market into consideration.
  2. Use our AI website builder to create a basic sports website.
  3. Customize the website with your preferred color scheme and visual elements.
  4. Ensure your website is mobile-optimized for great usability across various platforms.

Where can I create sports website design templates?

While many website builders offer basic templates for users to customize, you can also let an AI website builder, such as Zarla, generate a custom sports website design based on a description of your business and start making adjustments from there.

What are some of the best sports website examples?

While there are plenty of great sports websites, some of our top picks include Dallas Cowboys, Williams Racing, and Boardcave.

What does a sports website's content typically cover?

Sports websites can cover a wide range of topics depending on the sports category it falls under. For example, The GIST provides users with sports news and updates from around the world, while Wolves Academy solely focuses on youth football programs in the Wolverhampton area. A good example of a sporting goods website is MacGregor Golf.

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