Soap Website Examples - 5 Sites That Clean Up Well
Lather up: explore our in-depth reviews of 5 soap websites that deliver a fresh and intuitive online experience.
When I'm searching for a new soap brand, finding a functional and informative website can make all the difference in my shopping experience. I found that I appreciate soap websites that offer an ingredients glossary, customer reviews, sustainability pledges, and an informative blog, as these provide valuable insight into the brand and its products.
Usability and accessibility are also important factors, so I valued having access to a personal account, pricing information, and shipping details. If you're planning to build your own website, Zarla's AI soap website builder is a great tool — it can set you up with a polished website, complete with images and content, within minutes.
1. Soapology
New York, New York, U.S.
Soapology, a bath and body brand specializing in natural, handmade products, boasts a concise but thoughtfully designed website that I found captivating. The home page, in particular, impressed me with its airy but engaging layout, complete with a trackable shopping cart, a search tool, and secure account access, all of which made accessibility a breeze.
The content blocks that thoughtfully separated each category were more than just a design choice — they helped me quickly hone in on exactly what I needed without getting lost in a sea of options. Additionally, the ability to sort items out alphabetically, by price from low to high, or according to best sellers, made my search for the perfect soap effortless.
2. Abbey Brown
Chicago, Illinois, U.S.
Abbey Brown is a Chicago-based soap brand specializing in producing all-natural, handmade soaps, skincare products, and modest home care. The company's website offers a spacious layout that I found simple to navigate, thanks to its handy floating menu, back-to-top button, and trackable shopping cart.
I also appreciated that the website included visible contact details and access to blog posts, as these two sections helped me connect with the brand faster. As I explored the "SHOP" menu, I was impressed by the option to choose how I want my soap delivered — naked, packaged, or sliced. Each entry also conveniently provided insights into the product's ingredients and related products.
3. Soap Folk
Gydynap Lane, Stroud, U.K.
Soap Folk is a soap brand specializing in handcrafted, organic soaps with a strong focus on sustainability. Their website does a fantastic job of showcasing their primary offerings, and I was particularly impressed by how well they highlighted their sustainability commitments through artwork and a dedicated page.
Navigating the website was a breeze with features like a trackable shopping cart and account access, which helped me track my budget. While I would have liked to see more than two customer reviews, I appreciated their inclusion on the home page, as it helped me get a better sense of the brand. Adding to this, the "Your Favourites" section, coupled with the image of the Soap Folk team, added a lovely personal touch.
4. Pacha Soap Co.
Hastings, Nebraska, U.S.
Pacha Soap Co. is known for producing high-quality, handmade soaps and bath products. Upon arrival, I quickly felt like their website was designed with the customer in mind, prioritizing efficiency with a well-structured home page, a floating menu, and a trackable shopping cart. I also appreciated the floating accessibility tool, which let me adjust my viewing preferences for more comfortable browsing.
The shop section was well-spaced and organized, and I loved that I could sort the items alphabetically, chronologically, or according to my preferred price point. The brand's social media is prominently displayed at the bottom of the home page, and the playful "SOAP-SCRIBE" prompt by the newsletter signup form added some personality to the site.
5. O'Canada Soapworks
Bighorn No. 8, Alberta, Canada,
O'Canada Soapworks is a soap brand that offers handcrafted soap and bath products. When I first saw the website, I was captivated by its editorial-inspired design — it stood out to me as both professional and trustworthy, setting the tone for a great browsing experience.
What really stood out to me were the thoughtful features sprinkled throughout the site. I appreciated how the email address and wholesale information were easy to find in both the top and footer menus, and I loved that I could always keep an eye on my shopping cart and wishlist as I scrolled. Plus, being able to add items to my cart straight from the home page was a nice touch.
