Smoke shops sell a plethora of nicotine and tobacco products, vapes, and smoking equipment, catering to a diverse audience above the smoking age restriction. When advertising smoking-related products online, I think the most important elements to highlight are clear product categories, shipping and returns options, and promotional offers for both new and existing customers.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.theindexcigars.com.au/
Windsor, Queensland, Australia
The Index specializes in purveying and selling globally sourced cigars, offering in-person cigar-tasting experiences at its maison in Queensland, Australia. The website's sophisticated appearance drew me in and I liked the use of earthy colors and refined design elements to accentuate the company's brand of adventure and exploration.
The company's product range, tasting packs, and information on its Maison experience are well-organized across the site and I enjoyed perusing the company's available cigar brands and smoking accessories, along with various personalized gifting options.
I enjoyed reading about the company's approach to cigar purveying and tasting experiences. A notable feature for me was the company's consistent luxury branding across the site with black and white color accents, as well as imagery depicting the mansion's elegant spaces.
WAVE picked up several contrast errors on its home page, as well as the "Cigars" product categories and the "Contact" page. I also think the website would benefit from adding information on the company's history and team members to the site, along with resources like blog posts for a more interesting reading experience.
On desktop, the website does a good job of reaching its target audience with on-brand imagery and content. I liked the inclusion of additional page links in the footer menu, but I think it could be spaced a little better to complement the rest of the site's polished aesthetics. I also think the site functions well with fast page loading times and an intuitive navigation experience, which is reflected in the home page's decent performance score of 86/100 on Google's PageSpeed Insights test.
The mobile version retains a stylish appeal with high-quality images and well-spaced content that I found easy to navigate on the smaller screen. However, some horizontal scrolling is needed to access various page sections on the home page, which felt a little cumbersome. On Google's PageSpeed Insights test, the home page scored 38/100 in the performance category.
Vancouver, British Columbia, Canada
Trendies Smoke and Vape is an online store offering a wide range of products for smoking, vaping, and hookah connoisseurs. I liked the website's dark colors and I think its contemporary page layouts ensure optimal product visibility. I also appreciated the home page's hero image slideshow advertising the store's full range of smoking-related flavors and accessories.
While I think the website acts as a good representation of the store, I did notice that some of the images, particularly the home page's imagery, appear pixelated and distract from the site's clean aesthetics. I also think some elements, such as the "VIP Offer" CTA button, have an awkward placement and should be streamlined with the site's layout.
The website’s straightforward design made it easy for me to navigate between pages and read about the company’s latest offerings and promotions. I also liked the site's night browsing button. WAVE picked up few contrast errors on the home page, as well as other important sections like the "Contact" and "Accessories" pages.
I noticed that the site lacked user reviews and/or testimonials for additional credibility. I also would have liked it if the footer menu's text was slightly larger for a more comfortable reading experience.
On desktop, the website presents as polished and professional with well-spaced page sections expanding on the company’s various products and its user-friendly shopping process. However, I would have liked the body text and footer menu links to be slightly larger for easier readability. On Google’s PageSpeed Insights test, the home page scored 94/100 in the performance category.
The mobile site's presentation was a little overwhelming for me with text overlapping the hero image, which I found difficult to read. I did like the clear product categories and "Popular Products" section, and the prominent search bar at the top of the home page was a helpful addition. The website's home page received a performance score of 67/100 on Google's PageSpeed Insights test.
https://www.vapourscanada.com/
Oshawa, Ontario, Canada
Vapours Canada is a retail company that offers a variety of vaping products, including e-cigarettes, e-liquids, and vaping accessories. I liked the colorful hero image slideshow and how it serves as a background for the company's product range to shine. The use of minimal design elements to convey the brand's contemporary appeal is a nice touch as well.
While the website is a good online representation of the company, it is missing some key elements that would create a more visually engaging experience, such as video content and a social media feed.
I liked reading about the company's history and its team members on the site's "About Us" page, and the addition of a dedicated customer reviews section builds credibility, although it could be better spaced for easier readability. I also appreciated the online messaging feature for instant user assistance.
I think the website's visual appeal could be improved with the use of video content. I also think the contact details should be added as a CTA button in the top menu bar for optimal prominence. On WAVE, the home page and "New Arrivals" pages had a large number of contrast errors.
The desktop website has good functionality and I liked its use of well-spaced, large images to showcase the company's diverse product range. That being said, I would have liked more visual interest across the site to keep my attention. On Google's PageSpeed Insights test, the home page's performance scored 97/100, indicating fast page loading times.
The mobile site has a similar look to the desktop version and I found it easy to navigate the various pages, particularly from the clear CTA buttons. I also liked that the online messaging feature is available on mobile, but I think it should be displayed more prominently. I also think the footer menu should be condensed a little to cut down on the excessive scrolling. The home page received a PageSpeed Insights score of 40/100 in the performance category.
Acworth, Georgia, U.S.
Xhale City is an in-store and online retailer of vape, hookah, and hemp-related products with various locations across the state of Georgia. I liked the home page's high-resolution image slideshow of the company's monthly promotions and new arrivals, and how it prompts visitors to explore its vast product range.
I enjoyed the website's extensive content offerings, including detailed client testimonials and informative blog posts, which I think will encourage readers to engage with the brand. I also liked the easy account registration process, which streamlines the online shopping process.
I think the website's emphasis on both online and in-store promotional offers will effectively drive sales, and the addition of military and student discounts is a notable feature. According to WAVE, several important sections, such as the home page, "In-Store Promos," and "Account" pages have no contrast errors.
It was disappointing that the site did not include any additional information about the company's history or team members. accessScan also noted that the website is only semi-compliant with assistive technologies.
I liked the desktop website's spacious page layouts and how easily the content reads. While the wide variety of promotional links and CTA buttons funnel visitors to the site's online shopping process, the excessive advertising is quite daunting and could be scaled back for a more streamlined site appearance.
Another noticeable downfall is that the back-to-top button is not a permanent fixture and sometimes disappears from different pages, which hinders navigation. On Google's PageSpeed Insights test, the home page scored a decent 87/100 in the performance category.
The mobile website's images slim down without losing functionality and it retains its high-resolution appeal, which made my mobile browsing experience intuitive. The search bar remains prominent, which allowed me to easily access vital information on the site. Contrary to our pleasant real-world experience and fast page loading times, Google's PageSpeed Insights test gave the home page a performance score of 49/100.
West Yorkshire, England, U.K.
Smoke-King Tobacconist provides customers with a wide variety of tobacco products, including cigars, cigarettes, pipe tobacco, and smoking accessories. What drew me to the website was its quirky hero image of animal "gentlemen" enjoying the company's products, conveying a feeling of class with a touch of whimsy. I also enjoyed the introductory video on the home page that expands on the company's commitment to high-quality products.
The website features several standout elements, such as a helpful online messaging tool, access to the company's YouTube channel, and a "Cigar Spotlight" section highlighting a specific brand of cigars intermittently. I also appreciated the "Cigar Finder" quiz, which helps customers find their perfect cigar match quickly and easily.
I liked perusing the website's selection of product pages, specifically the "New In" section, and I found the product categories to be clear and concise. I also appreciated the in-depth "Our Story" page covering the company's expansive history along with engaging, personable images.
The website's home page feels a little cluttered with a large number of banners and information, and I think it could benefit from a more streamlined approach to advertising third-party customer reviews and additional page links. WAVE picked up several contrast errors on the home page, as well as the "Our Story" and "Delivery Information" pages.
The desktop website does a good job of advertising the company's extensive product range, although there are plenty of banners along the top of the pages that can become distracting. The home page in particular has lots of visual interest, but the use of whimsical imagery does not carry through to the other pages, which is disappointing. Google's PageSpeed Insights test awarded the home page a performance score of 90/100.
For me, the mobile website had the same visual impact as its desktop counterpart with an engaging home page and well-organized content sections. I liked the addition of a sticky bottom menu bar for easy access to specific page links, and it was helpful to have the online messaging tool be easily accessible. The home page's performance scored 66/100 on Google's PageSpeed Insights test.
You can use Zarla’s AI website builder to create and design an engaging smoke shop website example and update it free of charge for up to 30 days. Payment is only required once the website goes live.
The best smoke shop website examples typically feature lots of visual content, such as large images and introductory videos, to effectively promote their products and engage customers. An appropriate color scheme is also important to keep branding consistent, as well as clear categories so visitors can easily peruse the available products. The top smoke shop website examples we found include The Index and Smoke-King Tabacconist.
You can use Zarla's AI website builder to design and create a standout website design from which to sell your tobacco products. After you've added a short description of your business to the website builder, your site will be delivered, complete with content and images, in less than a minute.
