Seafood Website Examples - In-Depth Reviews of Sites That Whet the Appetite
Read our reviews of five seafood websites, including pros and cons and comparisons of the desktop versus mobile sites.
A seafood website, whether for a distributor, market, or restaurant, should focus on the main product — the fish. As such, a product list or menu should be included with high-quality photos and videos. The site should also highlight the business's sustainability practices, as fishing comes with certain regulations.
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1. American Seafoods
Seattle, Washington, U.S.
American Seafoods provides high-protein, low-fat seafood products, particularly Wild Alaska Pollock and Wild Pacific Hake, that have been frozen at sea to preserve freshness and taste. The site welcomes visitors with a great animated hero image and carries through the use of high-quality images to the rest of the site.
The site offers a great deal of information on the species they catch, their sustainability practices, and products, and even offers different recipes to try. Visitors to the site can also learn more about the vessels, crew, and supply chain, which makes a great starting point for anyone wanting to apply on their careers page.
2. Pesky Fish
London, England, U.K.
Pesky Fish is an online fish market that connects consumers directly with fishermen and seafood producers. The site is a simple online market that, at the time of writing, was only offering two products. However, the site is updated with new products when the fishermen return to port. Customers can also sign up for the newsletter to get first notifications about the daily catch.
In the online market, each product includes customer reviews, and FAQs tell customers more about what their deliveries will look like. A blog section filled with seafood recipes perfectly rounds out the website.
3. Fish4Africa
Cape Town, Western Cape, South Africa
Fish4Africa offers sustainably sourced, fresh fish in their own outlets and at major supermarkets. The high-quality images of the available fish, as well as images of what the fish looks like cooked, create a very enticing look. I enjoyed the addition of a "best way to cook" section, which lists quick facts, cooking methods, tasting notes, and suggested sides for each type of fish they sell.
The blog pages also offer great advice, seafood industry news, and nutritional information. The shop page is simply laid out and easy to use, and customers can also buy products for collection from their local supermarket.
4. Planet Seafood
Bentleigh, Victoria, Australia
Planet Seafood specializes in sustainable-sourced seafood, which customers can order online to be delivered directly to them. The site has a simple design, with a clean background and high-quality images of prepared seafood.
The online shop has clear categories, detailed product descriptions including nutritional content, and various payment options — all designed to ease the shopping experience for customers. Furthermore, pop-ups listing recently bought items pique the curiosity and encourage customers to go looking. While I appreciated the addition of a blog and recipes, I was confused as to why there was a link for each that just went to the same page.
5. Quinlan's Kerry Fish
Kerry, Republic of Ireland
Quinlan's Kerry Fish, or Quinlan's Fish, is a family business specializing in high-quality seafood, particularly their smoked salmon, which they're well-known for. The site beautifully showcases the fish, with clear categories for the online shop and delicious recipes. The high-quality images, in particular, invite customers to explore the site.
The online shop includes in-depth product descriptions with nutrition information and clear pricing. The additions of awards and links to customer reviews help to build trust in the brand.
