A seafood website, whether for a distributor, market, or restaurant, should focus on the main product — the fish. As such, a product list or menu should be included with high-quality photos and videos. The site should also highlight the business's sustainability practices, as fishing comes with certain regulations.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.americanseafoods.com/
Seattle, Washington, U.S.
American Seafoods provides high-protein, low-fat seafood products, particularly Wild Alaska Pollock and Wild Pacific Hake, that have been frozen at sea to preserve freshness and taste. The site welcomes visitors with a great animated hero image and carries through the use of high-quality images to the rest of the site.
The site offers a great deal of information on the species they catch, their sustainability practices, and products, and even offers different recipes to try. Visitors to the site can also learn more about the vessels, crew, and supply chain, which makes a great starting point for anyone wanting to apply on their careers page.
The site is visually appealing with strong content and easy navigation. In-depth information is provided regarding the products and the company's sustainability practices, and the contact details and social media links are clearly displayed.
The site is only semi-compliant with assistive technologies and WAVE reported many contrast errors across a number of the main pages. I was missing information about where the products were available, and the site lacks customer reviews.
The desktop site shines with high-quality images and a good use of white space. I enjoyed the navigation between pages, which was quick and smooth. The animated hero image makes great use of the desktop size and gives the site a mysterious quality that is interesting given the niche. Google's PageSpeed Insights reported quick loading times on the desktop site's home page, with an excellent performance score of 97/100.
The mobile site is well-optimized to smaller screens, but the hero image loses a lot of the impact that it has on the desktop site due to the smaller size and some of the image being covered by the logo and hamburger menu.
The hamburger menu eliminates the additional drop-down menus available on the desktop site and just takes users directly to the products, operations, or sustainability overview pages. From these pages, CTAs direct you to additional links. While my real-world tests proved smooth, PageSpeed Insights reported slow loading times on the mobile site's home page, with an average performance speed of 64/100.
London, England, U.K.
Pesky Fish is an online fish market that connects consumers directly with fishermen and seafood producers. The site is a simple online market that, at the time of writing, was only offering two products. However, the site is updated with new products when the fishermen return to port. Customers can also sign up for the newsletter to get first notifications about the daily catch.
In the online market, each product includes customer reviews, and FAQs tell customers more about what their deliveries will look like. A blog section filled with seafood recipes perfectly rounds out the website.
WAVE reported only a handful of broken ARIA references on some of the pages. While the site is simple, all the information customers need can be found on the various pages and in the FAQs available on the product pages.
The site is only semi-compliant with assistive technologies. The lack of clear contact details is noticeable, and the products page is sadly sparse. The site could also benefit from some fishing-related stories to create a personal link between customers and fishermen.
The desktop site is visually appealing and it's very easy to navigate around the site. The images of the fishermen on their boats handling their catch are very appealing on the desktop screen, and I found the video played well with no lags in my real-world tests. PageSpeed Insights also noted quick load times on the desktop site's home page, with 93/100 for performance.
The mobile site looks good and fits the smaller screen nicely. I also found that it loaded smoothly and quickly, and the video played with no lags. However, the additional papers and assessments that can be downloaded to learn more about the industry don't make a strong impact on a mobile device, since the text is small and needs to be enlarged for easy legibility. PageSpeed Insights awarded the mobile site's home page 70/100 for performance.
Cape Town, Western Cape, South Africa
Fish4Africa offers sustainably sourced, fresh fish in their own outlets and at major supermarkets. The high-quality images of the available fish, as well as images of what the fish looks like cooked, create a very enticing look. I enjoyed the addition of a "best way to cook" section, which lists quick facts, cooking methods, tasting notes, and suggested sides for each type of fish they sell.
The blog pages also offer great advice, seafood industry news, and nutritional information. The shop page is simply laid out and easy to use, and customers can also buy products for collection from their local supermarket.
The site is visually appealing and well-organized with a simple menu and clear categories on the shop. The abundance of images of both cooked and freshly caught fish makes the site visually appealing, and the products in the shop feature clear pricing.
The site is only semi-compliant with assistive technologies, and WAVE reported a large number of contrast errors on most of the site's pages. The site lacks interactive elements and would benefit from customer reviews to build trust.
The desktop site is visually appealing with plenty of white space to ease legibility and to make use of larger images to draw visitors in. In my real-world tests, I found the site loads slowly in most cases, a finding that was also reported by PageSpeed Insights, which nonetheless gave the desktop site's home page a strong performance score of 88/100.
The mobile site makes great use of the vertical layout to display the content in a visually appealing way, but in my real-world tests, the site loaded very slowly, which is not ideal for a mobile page. I found the fact the content was slightly condensed on the mobile site to be a bonus, as it limited the amount of time I had to scroll. PageSpeed Insights also reported a very slow speed index and awarded the mobile site's home page an average 53/100 for performance.
Bentleigh, Victoria, Australia
Planet Seafood specializes in sustainable-sourced seafood, which customers can order online to be delivered directly to them. The site has a simple design, with a clean background and high-quality images of prepared seafood.
The online shop has clear categories, detailed product descriptions including nutritional content, and various payment options — all designed to ease the shopping experience for customers. Furthermore, pop-ups listing recently bought items pique the curiosity and encourage customers to go looking. While I appreciated the addition of a blog and recipes, I was confused as to why there was a link for each that just went to the same page.
WAVE reported only a handful of contrast errors on most of the pages. The site provides a comprehensive list of products with a streamlined, easy ordering system and multiple payment methods. The delivery options are also clearly outlined.
The site is only semi-compliant with assistive technologies. While the site does support sustainable fishing, the site lacks a section detailing the company's sustainable practices. There is also a lack of social media links.
The desktop site has a great layout with plenty of white space to ease legibility. The images are eye-catching, but I also found my eye drawn to the floating menu. In my real-world tests, I encountered some lags in the page loading times, but overall the browsing experience was smooth. PageSpeed Insights also reported a slower speed index but awarded the desktop site's home page an acceptable 86/100 for performance.
The mobile site is well-optimized for smaller screens, maintaining a large font that makes legibility easy. However, while I preferred the hero image on the mobile site compared to the desktop site, I found the other images didn't stand out as much with the large text overlaying them.
I also experienced slow page loading speeds, and I noticed two menu links for FAQs, which is unnecessarily repetitive. PageSpeed Insights confirmed my finding of slow loading times and gave the site a performance score of 49/100.
Kerry, Republic of Ireland
Quinlan's Kerry Fish, or Quinlan's Fish, is a family business specializing in high-quality seafood, particularly their smoked salmon, which they're well-known for. The site beautifully showcases the fish, with clear categories for the online shop and delicious recipes. The high-quality images, in particular, invite customers to explore the site.
The online shop includes in-depth product descriptions with nutrition information and clear pricing. The additions of awards and links to customer reviews help to build trust in the brand.
The site offers clear products with a simple online ordering process. Introductions to the main team members, together with a list of awards and links to customer reviews, help to build trust in the brand. There are also clear contact details for the various businesses under this company.
The site is not compatible with assistive technologies, has no interactive elements, and lacks a focus on sustainability. There are certain issues with product descriptions not expanding on the desktop, and the site cannot be read by WAVE. There is also some confusion with the business name versus the web address.
I found the desktop site performs well, despite some slight delays in page loading times in my real-world tests. The one issue I did have with the site was in the product descriptions, where some were expanded with a "Read Less" link, and some were collapsed with a "Read More" link. Not only is this inconsistent, but when I clicked on the links, I found they were broken. PageSpeed Insights gave the desktop site's home page a positive report, with a performance score of 89/100.
PageSpeed Insights reported a slow speed index on the mobile site's home page, with a performance score of 45/100. In my real-world tests, I found the site loaded quickly and smoothly, but I encountered the same issues with the collapsed and expanded product descriptions. I also found that the hero image on the home page is not properly resized, so loses the impact it has on the desktop site.
We've curated a list of seafood website examples for you to browse. Our favorites include American Seafoods and Planet Seafood.
Zarla is a great AI website builder that not only creates a website with AI-driven content for you but also provides reviews of great seafood websites from across the web for you to browse for inspiration.
Read our review of five existing seafood websites, including pros and cons, to help you design your own business website.
