Physical therapy websites help practices promote their services and attract new patients. High-quality visuals conveying a professional, welcoming practice atmosphere inspire confidence, and compelling service descriptions and resources help to sell patients on the benefits of your services, with reviews and qualifications providing reassurance.
Team profiles and an "About" section add a human touch, while clear CTAs and an online booking system get visitors to engage and schedule appointments. To get started on your site, use our AI-powered physical therapy website builder, which will create a fully-fledged website complete with content in under a minute.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.chicagophysicaltherapists.com/
Chicago, Illinois, U.S.
Chicago Physical Therapists is a physical therapy clinic in Chicago that specializes in women's health, orthopedics, and sports injuries. My first impression of the website was that it was one of nurture and care, thanks to its soft pink accents.
Well-chosen quality images and concise, compellingly crafted copy aid the site's professional appeal. While I found this to make the content very easy to digest, the absence of detailed descriptions of individual services is a lost opportunity for the practice to demonstrate its knowledge and expertise.
Clear CTA buttons throughout the site prompt users to engage, and an online booking form makes it easy to schedule an appointment. Aside from contrast errors, WAVE detected only three instances of images missing alternative text.
The prominent display of the logo on the home page is unnecessary as it is already displayed in the top-left corner of each page, and a more compelling hero image, such as a team photo, would make a better first impression.
My real-world experience of the desktop site was pleasant, with fast loading times, good contrast between text and background colors, allowing for easy reading, and appropriate images to break up the content. While it is not difficult to navigate the site, thanks to a floating top menu, I would have preferred the links to the services and conditions pages to be moved under a separate heading for easier access instead of being placed under the "About" tab.
Similar to the desktop site, the mobile version features a floating hamburger menu, giving visitors easy access to the different pages of the site. While menu items with submenus are conveniently identified by a greater-than sign, I found that on mobile, submenus make the navigation experience feel lengthier than necessary.
The site's content is appropriately resized to fit smaller screens, except the practice's logo in place of a hero image, which comes across as oversized. On Google's PageSpeed Insights, the mobile site scored 48/100 for performance.
https://www.risephysicaltherapy.com/
San Diego, California, U.S.
RISE Physical Therapy, a San Diego-based practice, offers one-on-one physical therapy treatment services, which include injury-related treatments, balance training, and elite sports training. I found the colors and motif of the website's hero image make a bold, dynamic impression, which is very different from the more common muted and cool colors in this sector.
Another element that stood out to me was the choice of visuals, with many images being of the practice's staff in action instead of generic stock photos.
The site stands out with dynamic colors and custom visuals. Its service descriptions are agreeably concise and to the point, with individual topics being explored in more depth on the site's blog. Aside from some contrast errors, the site performed well on WAVE, which only flagged four missing form labels.
The site is missing patient reviews, which can be crucial to prospective patients' decision-making process. While there is an online contact form, an online scheduling tool would facilitate a more streamlined booking process.
The home page's hero image is most effective on a larger desktop screen, visually conveying the concepts of strength and movement. While I found the text overlay to be a little too lengthy, making it look very busy, the keyword "empowering" does catch the eye, reinforcing the dynamic energy of the visual.
The remainder of the site was easy and quick to navigate, with content arranged neatly and with adequate breathing room to allow for an enjoyable user experience.
On the mobile site, the hero image on the home page is cropped and slightly obstructed by a pop-up prompt, diluting its effect. While the remaining content is suitably resized to fit smaller screens, the lack of a floating menu button left me scrolling a lot. I also found the mobile site to load slower than the desktop version, which is reflected in Google's PageSpeed Insights score of 42/100 for performance.
https://www.physiosolutions.co.uk/
London, England, U.K.
Physio Solutions is a London-based physiotherapy and sports injury clinic that has been providing treatment for musculoskeletal pain complaints for more than two decades. Their website was one of the more comprehensive examples I came across while researching physical therapy websites.
The site presents detailed information about the clinic and its services, along with accounts of how patients were treated and informative blog and news entries. It also features patient reviews and fee information. However, I felt its imagery was not quite up to scratch.
Clinic information and service descriptions are comprehensive. Contact information is easy to find, and testimonials are featured to build trust with potential patients. Aside from low contrast issues, WAVE flagged no errors, and both the desktop and mobile sites load fast.
The site is missing an online booking application. Some sections, such as the physiotherapy service description page, are very text-heavy and would appear less overwhelming if they incorporated more visuals. The images used on the website look unpolished.
While the neat layout and pleasant, calming color scheme of the website make an agreeable first impression on me, the poor quality of the three hero images on the home page really stands out on a desktop screen, watering down the otherwise professional look of the site.
Beyond that, the desktop site is a breeze to navigate, with key pages, such as service descriptions, testimonials, booking information, and contact details, easy to find via the floating top menu. The desktop site also performed admirably on Google's PageSpeed Insights test, where it scored 99/100 for performance and 100/100 for best practices.
The low quality of the three-part hero image on the home page is less noticeable on the appropriately resized mobile site. While I thought the top of the home page looked rather crowded due to the stacked arrangement of the top elements, upon scrolling these disappear, leaving only a sticky menu option and a CTA button.
Sections that feel text-heavy on the desktop screen feel even more overwhelming on a smaller screen. However, the mobile site did perform similarly well, albeit a few points short, on Google's PageSpeed Insights test as the desktop version, where it scored 92/100 for performance and 96/100 for best practices.
New York, New York, U.S.
In Touch NYC Physical Therapy is a clinic based in Manhattan that provides one-on-one physical therapy sessions that include corrective exercises, functional training activities, and Pilates. Their website stood out to me for its beautifully balanced and consistent branding across its pages, instantly lending it a smart, professional appeal that inspires confidence.
It also displays information in a visually engaging manner, with plenty of custom imagery, and features ample CTAs, along with a live chat feature, making it very easy for site visitors to contact the clinic.
Google star ratings, detailed testimonials, and custom imagery including the clinic's staff all contribute to building trust with prospective clients. The site has an attractive, well-balanced aesthetic that keeps visitors interested. Its CTA buttons are prominent and the site is easy to navigate.
The site has an online form for submitting booking requests instead of an online booking application, which would facilitate a more streamlined scheduling process. WAVE flagged a lot of low-contrast issues, which can be particularly problematic for users with low vision.
The consistently applied green and grayscale color scheme coupled with an attractive, well-spaced layout and high-quality visuals works beautifully on a larger desktop screen, making a stylish, modern, and professional impression. A floating top menu and a back-to-top button further enhance the navigation experience.
Given its ample visual content, I was also impressed by the site's fast loading speed. On Google's PageSpeed Insights test, the desktop site scored an excellent 100/100 for performance.
I found the first impression of the mobile site to be a little disappointing, as the site rescaled to display the details of the clinic's three Manhattan locations as the first item on the home page. Scrolling down, the first visual, which is the hero image on the desktop version, is cropped to the point that it fails to make any impression.
Aside from the disappointing top end of the home page, the other images on the site are resized appropriately. What I missed on the mobile site is a sticky top menu for easier navigation. Similar to the desktop version, the mobile site loads fast and scored 95/100 for performance on Google's PageSpeed Insights.
Leederville, Western Australia, Australia
Applied Motion is a physiotherapy, podiatry, and pilates clinic in Western Australia. Their offering also includes nutritionist, remedial massage, and homecare services. While the website has a rather unoriginal color scheme for this niche, it stands out from the other examples I reviewed with a custom hero video on the home page.
The site further provides all the information I would expect to find on a good physiotherapist website, including clinic and service descriptions, team profiles, and additional articles on related topics.
The site features an online booking application, making it easy to schedule appointments. Contact information is easy to find, and there are ample, prominent CTA buttons encouraging users to engage. Client testimonials help to build trust.
The site does not list the clinic's opening hours, and users can only see available times during the online booking process. WAVE flagged more than 20 instances of low contrast between text and background colors, which is not optimal for users with low visibility.
A clean layout with adequate breathing for the physical therapy images creates a good visual balance on the desktop site. This spacing also makes the rather lengthy text section easier to digest and not appear too crowded on the page. While the desktop site scored a good 92/100 for SEO on Google's PageSpeed Insights test, its performance score was lower at 89/100.
While the mobile site features a sticky top menu for easy navigation and appropriately slimmed-down content for smaller screens, what impressed me was the hero video, as it was minimally cropped so as to have the same engaging effect as on the desktop version. This stands out to me because often sites get this wrong or simply replace their hero video with a static image.
One critique I do have is that the stacked layout of the mobile version leads to the lengthier text sections appearing overwhelming. While the mobile site also scored 92/100 for SEO on Google's PageSpeed Insights, its performance score was 61/100.
The best physical therapy website designs use multiple elements to create a great user experience, perform well in search, and effectively promote the physical therapy practice's services to current and new clients.
Key elements include a pleasant, uncluttered aesthetic, easy navigation, good performance, compliance with assistive technologies, mobile optimization, and compelling, relevant content and CTAs.
While many website builders offer basic templates for users to customize, you can also let an AI website builder, such as Zarla, generate a custom physical therapy website based on your description of your business and start making adjustments from there.
While there are plenty of great physical therapist websites, some of our top picks include Chicago Physical Therapists, RISE Physical Therapy, and In Touch NYC Physical Therapy.
Yes, patient testimonials help to build trust with prospective clients.
