Photography websites show a common theme in a clean, monochromatic background, such as white or black, to showcase the photo examples used. Photos are shown in blocks or collages but still kept neat, while text is kept to a minimum, just laying out the pricing and packaging information, as well as the photographer's bio and contact details.
Photography sites should attract customers by using great examples of their work and customer testimonials to highlight the trustworthy nature of the business. Our photography AI website builder can help you design a trendy, simple website in under a minute.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Cincinnati, Ohio, U.S.
This website advertises the photographer's services as a wedding and family photographer in the Cincinnati area. It features a clean black-and-white color palette, using finger-paint style patterns that create a fun, crafty aesthetic and convey a hands-on approach.
The photographer's bio clearly lays out the type of photography she specializes in, and customer reviews and social media links are available on the home page. The button to book this photographer is easy to find, pricing is clearly listed, and there is a simple form to fill out.
The simple background allows the photos to stand out, and the chosen photos create a fun aesthetic that highlights the family photography aspect. The different session expectations are nicely outlined, with pricing available.
The site lacks accessibility for people using assistive technologies and WAVE reports a number of empty link errors. The contrast between the text and background should be improved, and larger text would make legibility easier.
The user experience of the desktop site is seamless, with a simple-to-navigate design and easy access to booking the photographer's services. The text is a bit small with poor contrast, but the site radiates energy and emotion, conveying the photographer's style and personality.
The simple site design keeps a really clean experience while providing visitors with all the information necessary for a photography website, including a great niche blog. On Google's PageSpeed Insights report, the desktop site scores 93/100 for performance.
The photos are nicely resized to fit the mobile screen, but the organic black finger-paint patterns do not reflect as well as on the desktop site. The text reads comfortably on the smaller screen and the contrast between text and background is sharper. Despite the seamless real-life experience, the mobile site only scores 51/100 for performance on Google's PageSpeed Insights test.
https://www.emilystarpoole.com/
Spokane, Washington, U.S.
This photography website advertises wedding and branding photography with a gray color palette and text of varying sizes to draw attention to key phrases. The home page is well laid out, but the example photos make it seem that wedding photography is the only style available. However, the categorized gallery shows the full scope of styles on offer.
The navigation buttons are clear, and social media links are offered. The photographer's bio, with pictures of her family, creates a personal link with the visitor. The pricing listed under the heading "Investment" may be confusing.
It's easy to find important information, and the site is made more personal by the inclusion of photos of the photographer and her family. WAVE reports only a few errors on the site, including missing alternative text and empty buttons.
The site seems to focus on wedding photography and the other available options are only made clear when exploring the different tabs. The site is only semi-compliant with assistive technologies.
The desktop site uses a simple, grid pattern that welcomes visitors with a clean home page that is not overly cluttered and distracting. The visuals are well organized with all the necessary information present on the home page, and the varying sizes of the text keep things visually interesting.
While the desktop site excels at best practices on PageSpeed Insights, large content and slow loading times reduce the performance score to 60/100.
The mobile site has been streamlined well, with the photos taking up more space and demanding more attention. However, the larger photo banners used throughout the home page have not been resized as well and are cut off on the sides.
The color palette pops more than on the desktop site, and the condensed hamburger menu maintains smooth navigation. While maintaining the strong best practices score, the mobile site rates poorly with a performance score of 32/100 on Google's PageSpeed Insights test.
https://kissphotography.com.au/
Brisbane, Queensland, Australia
Kiss Photography specializes in family portraits and focuses on capturing special moments for busy professionals who don't like to be photographed. The website features a clean white background, making photos pop, but is very text-heavy.
The high-quality images in the gallery shine against the white background, drawing interest to the brand. While navigation is simple and clear, users will have to read through all the text in order to find the pricing and services. While customer reviews are available, the link is in such a light text that it is almost invisible.
The site features a user-friendly experience and high-quality images. The photography process is nicely laid out, including pricing, and the site also features FAQs. WAVE only reports some contrast errors on the site.
The site is only semi-compliant with assistive technologies and features a text-heavy layout, with some text blocks covering the photos and creating poor legibility. The link to the customer reviews should also be stronger.
The desktop site beautifully highlights all the content with well-spaced text and a simple grid layout. However, the site would benefit from a more modern update, as it looks outdated.
The bottom menu is more extensive than the top menu, including the link to the customer reviews. Google's PageSpeed Insights reports slow loading times for larger images, leading to an overall performance score of 84/100.
The mobile site is well-optimized to the smaller screen, maintaining the well-spaced layout. However, some text on the home page, which is laid over the images, reduces the contrast that is seen on the desktop, leading to poor readability.
The hamburger menu maintains the simple navigation, and the images retain their high quality. PageSpeed Insights reports slower loading times for the mobile site, leading to an overall performance score of 60/100.
https://saranagelphotography.com/
Billings, Montana, U.S.
This site advertises different photography services, from weddings to pet portraits, and stands out from the competition by using a collage of photos, rather than one rectangular banner at the top of the home page. This gives the site a more personal touch, putting the viewer in mind of family photos on the wall of their living room.
The site is well laid out, with a photographer's bio, customer reviews, links to photo galleries, awards, and social media links on the home page. The top menu is clear, laying out the different photography styles available, and the blog is a great addition.
A soft pastel color palette enhances the visual aesthetic and strengthens the contrast of the text, and the collage-style photos provide visual interest. The addition of awards and recognition for the photographer's skill is a great trust symbol.
WAVE notes a number of missing links, missing language, and contrast errors on the site, which is not compliant with assistive technologies. The photographer's contact details are not clearly visible next to the contact form.
The desktop site features a clean, aesthetically pleasing design, while navigation is simple, intuitive, and consistent. However, the tab called "Seniors" may be a bit misleading, taking visitors to photo services for high school seniors, rather than senior citizens.
Different text fonts and photo sizes create visual interest, while the choice of photos will leave the viewer smiling. The desktop site performs well on Google's PageSpeed Insights report, with a performance score of 93/100, even though the accessibility of the site, with a score of 59/100, needs to be improved.
The collage style works better on the mobile site, as you can see all the photos at once, whereas you would need to scroll down a little on the desktop. The site is well-optimized for mobile use and navigation remains consistent across the site. The mobile site also needs to improve accessibility as it only scores 52/100, but it scores 72/100 for performance on Google's PageSpeed Insights test.
https://www.kjmahoney.com/index/G0000sUen63liKO4/thumbs
Buffalo, South Dakota, U.S.
This site advertises the work of this photographer and provides an e-commerce platform for buying their wildlife and landscape photographs in different styles and sizes. It has a simple design, as this is the site's only function, leading to an easy user experience.
The home page offers visitors a gallery of photos that can be scrolled through using discreet arrows at the bottom of the page. There are social media links and contact information in the corners of the home page which could be more prominent, and the site includes an artist's bio in small text.
The earthy color palette works well with the subject matter, and the simplicity of the site means that potential customers can find the information they need. Clicking on any image will bring up a concise list of pricing for different styles and sizes of the image.
The site is quite impersonal, as it focuses on sales, and the text used in the artist's bio is too small for easy legibility. There are also small grammar errors on the site. The URL is not user-friendly and does not register on WAVE or PageSpeed Insights, and the site is not compliant with assistive technologies.
The simple desktop site focuses on the sale of wildlife and landscape photography in the Buffalo area, leading to an impersonal site. However, the choice of photos shows well against the earthy color palette and the focus on buffalo photos is a cute touch for the home page.
The online purchasing software is impressive, offering customers different sizes and styles for both prints and downloads, with clear pricing. Shipping and tax are automatically added, and an estimate of shipping times is provided.
This site is not optimized for mobile use, with visitors having to scroll vertically to see the whole banner on the home page. However, the galleries have a better design, featuring a grid pattern that shows well on mobile.
In the cart, the different-sized photos or canvases with their pricing and quantity for the order are somewhat squashed but still legible. The complex URL did not register on Google's PageSpeed Insights.
https://www.biancasmitphotography.com/
Cape Town, Western Cape, South Africa
Bianca Smit is a photographer, based in Cape Town, focused on maternity, newborn, and family shoots. The website features a straightforward design with a clean background that highlights the photo gallery. The touches of pale pink enhance the idea of newborn and maternity photography, and the images highlight her vibrant style.
The site offers clear contact information and client testimonials to build client trust. The addition of personal information and photos from the photographer's own wedding serves to create a bond with clients. However, the site lacks some details, like pricing and information on packages.
The clean design of the website ensures a seamless user experience and offers a responsive design that adapts to various screens. The photo gallery is appealing and, together with the client testimonials, encourages new customers.
The contrast between text and background images is poor, and WAVE reports a number of these contrast errors as well as missing alternative text, which impacts accessibility. The site is not compliant with assistive technologies.
The desktop site makes great use of the space to highlight the clean layout, appealing images, and straightforward navigation. The images load quickly and are high quality, but the use of text over some of the background images distracts from the image quality and shows poor contrast for the text.
Improving the accessibility of the site would be beneficial, but Google's PageSpeed Insights report awards the desktop version a performance score of 77/100.
The site remains visually appealing on mobile devices, with the responsive design adapting well to smaller screens. The images are appropriately scaled and maintain their high quality, and the hamburger menu keeps the simple navigation.
However, the CTA is lost on the mobile site. The mobile site does load slower than the desktop, leading to a performance score of 42/100 on PageSpeed Insights.
Sevierville, Tennessee, U.S.
Amanda Wilson Photography is a lifestyle photography business. Soft colors allow the chosen photographs to shine, and a chatty tone of voice creates a personal link between the business and the client. The addition of the photographer's accomplishments and customer testimonials enhances the prestige of the photographer and encourages client loyalty.
The site offers clear pricing and packages, and the addition of the photographer's travel dates and an incentive for customers booking location shoots on those dates are stand-out features on the site.
Different sized and shaped photos create visual interest, and visitors to the site can find all essential information, including the photographer's bio, customer reviews, and pricing. WAVE reports only a handful of contrast errors on the site.
The color palette leads to poor contrast between the text and background. The site lacks additional contact details for the photographer, aside from the contact form, and as the form states "booking for December and 2024", obviously the site needs to be updated.
Visitors to the desktop site are greeted by a large rotating gallery of photos, immediately highlighting the photographer's style. The home page itself contains only a few photos and small blocks of text, creating a clean design.
The designer has been a bit more creative with the headings, but using "Investment" for the pricing page is misleading. Despite the seamless real-life experience, the desktop site earns a performance score of 81/100 on PageSpeed Insights.
The mobile site features text and images that have been resized to fit the smaller screens, but some headings that contain longer words have not been adequately resized, leading to these headings being awkwardly cut off to continue on the next line. Meanwhile, the text in the body can be a bit small.
The three images that serve as links to the three niches the photographer specializes in are not very clear, with no text available to tell the viewer which photo they should be clicking on. The mobile site received a performance score of 53/100 on Google's PageSpeed Insights test.
https://www.alishabaconphoto.com/
Gatlinburg, Tennessee, U.S.
This photographer's website lays out their portrait services and is made more personal by the video introduction from the photographer. The name of the business is somewhat unclear, with the photographer's name highlighted in the logo but a large heading claiming "Gatlinburg Photographers" under the hero banner.
While the menu is simple, it is written in small text. Visitors to the site can read about the business structure and the locations they operate in and view pricing with discounts for military, enforcement, and rescue personnel. However, the site lacks a strong photo gallery.
WAVE reports only a handful of contrast and missing alternative text errors. The site features well-organized visuals and large photos, as well as clear pricing, incentives for military and enforcement personnel, and customer reviews.
Low contrast on the visuals and repetitive texts decrease the UX; the photographer's services are also not clearly listed. The site is not compliant with assistive technologies and lacks some important features, such as a gallery of past work.
The site uses a rather simple design, with photos and blocks of text balancing each other. This clean design is echoed in the white and gray color palette, which lowers the contrast between text and background.
The designer has been repetitive with no less than three blocks of text introducing the photographer. The photographer apparently offers wedding photography as well as portraits, but potential clients would only learn this through an examination of the home page.
The mobile site is well-optimized in terms of the size of the photos, but long blocks of text may overwhelm the visitor. It's a bit confusing as to why the photographer introduces herself twice on the home page, once as the Gatlinburg Photographer and once as the Pigeon Forge Photographer, but this is possibly an extension of existing services and was simply added to the website.
The menu button travels with the visitor as you scroll, which is a great feature, but a description of the photographer's services can only be found at the bottom of the page. The mobile site has a performance score of 25/100 on Google's PageSpeed Insights report.
https://rebeccadentonphotography.com/
Nashville, Tennessee, U.S.
This photography website beautifully advertises food and brand photography services in the Nashville area. The pale background allows the colors in the photos to really pop on screen, and visitors are greeted with the menu to the left of the screen, which remains constant across the different pages, making for a good UX.
Visitors must deal with a pop-up block, inviting them to subscribe to monthly emails, but it is easily closed. The beautiful galleries show the different styles of photography on offer, while the photographer's contact details, social media, and bio are clearly available.
The clean design allows the chosen photos to pop and take center stage on this site. The designer has included all essential information, including the photographer's bio, contact details, and a blog.
The text is sometimes lost against the bright photos, and the site itself is not accessible to people with disabilities who use assistive technologies. WAVE reports a large number of missing alternative text, empty links, and contrast errors. The site lacks pricing information.
Visitors to the desktop site can immediately view bright photos showing the range of the photographer's skill. The services are clearly listed, each service featuring its own page with examples, and a list of brands that the photographer has previously worked with increases the photographer's credibility. The clear menu creates a good UX, but the photographer does not list any pricing on the site.
The photos show beautifully on the mobile site, with a great contrast to the pale background. The drop-down menu is situated at the top of the page and if you scroll down, you will need to scroll back up to access the menu as there is no back-to-top button. The mobile site has a performance score of 68/100 on Google's PageSpeed Insights test, owing to large content slowing the loading times of the site.
https://www.sbsphotography.com/
Knoxville, Tennessee, U.S.
This photographer's website has an interesting design, with the landing page acting as a gateway, showing the logo and the awards won. A link with the word "Enter" appears at the bottom right-hand corner, and clicking on this link takes you to the proper site.
A grid of photos greets the visitor, with links to the varied photography services on offer. A long block of text introduces the photographer and pricing is clearly outlined on the site. Customer reviews and awards increase client trust and the contact details are small but legible.
A clear and simple design offers a great UX, and a long list of awards and reviews increases the photographer's credibility. There is both a simple contact form and a more in-depth contact form for wedding booking inquiries.
The site is only semi-compliant with assistive technologies and the page scripting prevents WAVE from assessing the site. The landing page almost creates a block to the rest of the site, with the "Enter" button hidden in the bottom corner in a white typeface.
The desktop site is clean and geometrically structured, creating a visually appealing site with plenty of white space in the organization. The menu is simple and improves the UX, but the "Home" page takes you to something of a cover page, with no links except for one to "enter" the site. This photographer has also taken their services a step further by offering prints and albums, highlighted on the website.
The landing page on the mobile site offers a better-fitted photo gallery, but very light text that is hard to read. The drop-down menu is more readily available than on the desktop and stays in place when scrolling.
Almost all the photos are kept in the gallery, with the other pages featuring few to no photos, but a lot of text. The mobile site loads slowly, has a poor speed index of around 11 seconds, and scores 26/100 for performance on Google's PageSpeed Insights test.
Yes! Zarla's website builder uses AI to design, write, and create a photography website based on a description of your business. The site will be delivered, complete with content and photos, in less than a minute.
Try searching "photography" in your area, and your browser should return websites with the best SEO to attract customers. You can browse these sites for inspiration for your own photography website.
Take a look at our review of chosen photography websites for a discussion of elements that work and some that don't when designing a photography website.
Absolutely. As long as you don't copy another photographer's website, it's a great idea to browse a variety of websites for ideas on how to structure your own.
As a photographer, your photos are your greatest advertisement, so it's a great idea to keep a portfolio or gallery on your website for potential customers to browse.
Yes, Zarla's AI-powered website builder allows you to create a website and test out the editing features for free. Once you are happy with your design, Zarla offers a fixed monthly rate to host your website.
Try out Zarla's website builder to have an entire photography website built for you for free.
Yes, there are several website builders that allow you to use a template as a base to design your website.
Most photographers work on a freelance basis, so take a look at a range of photography websites to get inspired in designing your own website.
