Pharmacies are typically one-stop shops for everything health and wellness, providing clients with a wide range of medical-related products and services, as well as beauty and lifestyle accessories. When perusing pharmacy websites, I'm on the lookout for convenient online prescription refills and consultation scheduling options, along with clear product categories that are easy to navigate.
I've rounded up 5 unique sites that do a good job of attracting visitors and driving both online and in-store sales. Read on for some do's and don'ts before creating your own website with our pharmacy AI website builder.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Vancouver, British Columbia, Canada
Robin's Pharmacy is a family-owned community pharmacy that offers in-store medical consultations, as well as home delivery and prescription compounding services. I liked the website's hero image slideshow depicting the pharmacy storefront and I thought that the accompanying tagline perfectly highlights their work ethos. The use of bright color accents also drew me in and created a fun visual experience for me.
While I appreciated the website's emphasis on simplicity with condensed pages and no-frills content blocks, I think it could benefit from a few tweaks to ensure increased user engagement, such as the addition of interactive content like videos or a social media feed.
I liked reading about the pharmacy's work environment on its "About Us" page, and I appreciated the inclusion of an interactive map with prominent contact details on the home page so users can easily find and connect with the pharmacy. WAVE also picked up no contrast errors on the home page.
I think the use of rather pixelated images of the pharmacy across the site creates a somewhat confusing visual appearance when compared to the AI-generated and stock images on the home page, and this could be improved by using only high-resolution images. I also found some specific page elements, such as the interactive map, to load quite slowly on both desktop and mobile.
I liked the spacious page layouts on the desktop website and I found it easy to read through the pharmacy's services page. The inclusion of a comprehensive FAQ section also gave me a better understanding of the available services.
The prominent contact details and hours of operation in the footer menu are highlights for me, but I do think some on-page elements can be optimized to load faster and, in turn, create a smoother user experience. The website's home page scored 84/100 for its performance on Google's PageSpeed Insights test.
The website's content displays nicely on mobile and the blocky borders separating the content effectively break up the text-heavy sections for easier readability on a smaller screen. However, I still found the pixelated images used throughout the site to distract from its visual appeal.
The interactive map could also positioned a little better on the home page for a more polished look. On Google's PageSpeed Insights test, the website's home page received a performance score of 56/100.
https://www.thechemistshoppharmacy.com/
Long Island City, New York, U.S.
The Chemist Shop specializes in creating personalized medicine for users in search of hormone replacement therapy, pediatric compounding, and veterinary-specific solutions in a sterile lab environment. While not overtly unique, I liked the website's minimalistic appearance and I found the color scheme to be on-brand with the company's niche.
I enjoyed exploring the site's selection of page links and reading up about the wide variety of medicines on offer. An additional highlight for me was the company's emphasis on great customer service, which can be seen in the automated text reminders about prescription refills and overnight shipping options.
I liked the addition of industry certifications and accreditations in the footer menu of the site, which denotes a feeling of credibility and trustworthiness. I also appreciated the inclusion of an online portal request tool for patients to easily access their user information and prescriptions.
WAVE picked up a large number of contrast errors throughout the website, particularly on the home page and the "Providers" section. The repetitive image usage across the site is also noticeable, and I think a larger variety of images would increase its overall visual interest.
On desktop, the website functions well and I found it easy to access the company's pertinent information, such as its medicine specializations, on-site locations, and contact details. However, I think there could be a CTA button with a user account sign-in option added to the home page so clients can more efficiently access their information. The website's home page received an optimal performance score of 92/100 on Google's PageSpeed Insights test.
I liked that the content and images are nicely condensed to fit the smaller mobile screen, and the use of ample white space contributed to a smooth reading experience. However, I do think the "Contact" CTA button could have stayed prominent in the top menu bar rather than hidden behind the hamburger menu.
I found the mobile site to perform similarly to its desktop counterpart, although its home page performance score of 47/100 on Google's PageSpeed Insights test indicates slow page loading times.
London, England, U.K.
Prince Pharmacy provides clients with holistic pharmacy and health concierge services from its London-based shop. What drew me to the website was its sophisticated appearance and the use of refined design elements, including high-quality images and an on-trend color scheme, to advertise the pharmacy's offerings.
I also enjoyed perusing the home page's product categories and I found it easy to navigate between page sections, although I was a little confused about the company's services and how its pharmacy services fit into it. However, once I read through the "Pharmacy" page, I got a clearer idea of the company's niche.
I liked reading about the pharmacy's standout services, which include same-day delivery and 365-day technical support options. The additional pages expanding on the company's medispa services, health advice articles, and FAQs were both engaging and informative.
WAVE noted a large number of insufficient contrast ratios across the website, of which I noticed one in particular — the gray text and the white background used for a page section on the home page. I also think a more comprehensive breakdown of the company's various services should be added to the home page for a quick overview.
I liked how polished the images and content appear on the desktop website, as well as how the moving text banners on the home page generate visual interest. While the top menu bar contains all the necessary links for a good user experience, I think the text could be enlarged slightly or made bold to ensure optimal readability.
Performance-wise, the home page received a score of 49/100 on Google's PageSpeed Insights test, but our real-world tests indicated a more pleasant experience with fast page loading times across the site.
The mobile website retains a tasteful appearance and while I had to scroll horizontally to access some content sections, it did not hinder navigation all that much. All images remain crisp on the smaller screen and I appreciated the inclusion of a sticky top menu bar, which prominently displayed the search icon and shopping bag. Like the desktop site, the mobile version's home page had a lower-than-average PageSpeed Insights performance score of 41/100.
New South Wales, Australia
Chemist2U is an online platform that delivers prescription medications, over-the-counter products, and other pharmacy goods to locally-based clients. I found the website's user-friendliness to be its biggest drawing card, with easy-to-navigate pages that offer a comprehensive overview of the company's services, delivery options, and FAQs.
While the site's aesthetics aren't particularly attention-grabbing, I enjoyed its usability and the ample use of color accents generated some visual interest. I also liked that most of the images used on the site depict the company's services in action, giving visitors a comprehensive visual overview of the order and delivery processes.
The website's "How it Works" page was informative and I liked the step-by-step layout of the service. It was also great to read about the company's leadership team and their work ethos on the "About" page. WAVE picked up only a few contrast errors on the home page.
While I did not find much to dislike about the website, I do think a more in-depth section on pricing could be added to the FAQs to give visitors a better understanding of the company's pricing structure for medicines. I also think the site would benefit from video content depicting the order and delivery processes for increased visual appeal.
I liked the minimalistic page layouts of the desktop website and how it allowed me to easily read and navigate the text sections. The company's free delivery incentive for users signing up to its email newsletter is prominently displayed and is ideal for driving increased user engagement. However, I think the addition of video content or interactive image elements would give the website more visual flair.
The home page was awarded a performance score of 52/100 on Google's PageSpeed Insights test. The test also indicated optimal SEO practices across the website.
I enjoyed the mobile website's well-spaced page layouts but I think the home page would be more eye-catching with the addition of a visually engaging hero image or video. I liked how prominent the "Order now" CTA buttons look on mobile and it was easy to navigate the various content sections thanks to the large font choices.
However, there are some text-heavy sections on the home page that could be broken up with a border or an image for easier readability. On Google's PageSpeed Insights test, the home page scored 10/100 in the performance category, which is far from our real-world experience — we noted adequate page loading times and good usability.
https://www.starpharmacy.com.au/
South Australia, Australia
Star Pharmacy Group is a provider of prescription and over-the-counter medicines, as well as other healthcare, wellness, and beauty-related products. I liked the website's friendly-looking hero image and its community-focused tagline made an impression on me, as it distinguishes the pharmacy from large chain retailers.
The use of personable, high-quality images elevated the content for me and made me curious about the pharmacy's history and team members. While I found the site to be informative, its body text was quite small and difficult to read and this, in my opinion, distracted from an otherwise good user experience.
I liked that the "Our Stores" page includes an interactive map with comprehensive information on the pharmacy's various locations, making it all that much easier for users to find a physical store near them. I also liked reading about the company's charitable donations and philanthropy on its "Our Story" page.
I disliked that the website does not give users any information about the medicines available in-store, with the lack of a comprehensive product/service catalog being very noticeable. According to WAVE, the home page has a large number of contrast errors, and I found it difficult to read some of the body text and the top menu bar's text.
While the desktop website effectively displays the company's pertinent information, I think some minor tweaks could be made to the overall design to ensure a better user experience, including the text size and contrast ratios between the content and the background color. On Google's PageSpeed Insights test, the home page received a performance score of 76/100.
I found the mobile site to offer an easier reading experience with better contrast ratios between the text and the background. However, the hero image is less impactful since it did not slim down nicely to fit the smaller screen.
I also think the "Contact" CTA button should be added to the top menu bar to drive increased user engagement. The site's home page scored 59/100 in the performance category on Google's PageSpeed Insights test.
Pharmacies will definitely benefit from an online presence since that's how many customers will find them. By advertising their medicines, prescription refills, delivery options, and related services on a website, pharmacies will ensure their customer base is well-informed of their offerings. It's also a great way to advertise the pharmacy's physical locations so visitors can easily find their store.
You can use Zarla's AI website builder to create a memorable pharmacy website example and update it free of charge for up to 30 days. Payment is only required once the website goes live.
While there are plenty of great pharmacy websites, some of our top picks include Robin's Pharmacy, Chemist2U, and Prince Pharmacy.
Zarla's website builder uses AI to design and create a standout pharmacy website based on a description of your business. The site will be delivered, complete with content and images, in less than a minute.
