A high-quality perfume adds a touch of elegance to everyday life and is a great addition to your grooming routine. Since perfume websites can't convey smell, they need to sell their products through visual aesthetics — lots of high-resolution images and an appropriate color scheme that effectively showcases the brand.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.thameenfragrance.com/
London, England, U.K.
Thameen London is a niche perfumery that produces luxury, unisex fragrances. I liked how the website's polished aesthetics complement the elegant branding of the products and how it serves as a beautiful showroom for the company's variety of perfume collections. The introductory video on the home page and colorful graphics both do a great job of selling the company's latest product releases.
I enjoyed navigating the site's product categories and reading about the inspiration behind every fragrance, and it was nice to see that each purchase comes with two free samples of the perfume. However, I would have liked it if the site had a scent quiz so visitors could get an idea of what product would best suit them.
I think the website succeeds in advertising the company's wide product range with its large selection of high-resolution images and well-crafted copy. I also liked the addition of a search bar and an easy-to-follow account registration process. WAVE picked up no contrast errors on several important pages, such as the home page, "Our Story," and "Account" pages.
I think the website is missing a few key features for optimal user engaging, such as a scent quiz. I also think the top menu bar's text color could be made slightly darker to stand out more against the varying colors of the home page's image slideshow.
Overall, I think the desktop website does a good job of combining stylish aesthetics with functionality to create an engaging online presence for the company. I liked the use of ample white space and how easy it is to navigate the content, but it would have been great if the CTA buttons were displayed more prominently with a text border. On Google's PageSpeed Insights test, the home page received a decent performance score of 88/100.
The mobile site has a similar appearance to its desktop counterpart and in my opinion, it retains a refined appeal on the smaller screen with high-resolution images. However, I think the mobile site needs to add the contact information to its hamburger menu so readers don't have to scroll all the way to the footer menu to access it. The site's home page was awarded a performance score of 76/100 on Google's PageSpeed Insights test.
Calgary, Alberta, Canada
Parfum Gallerie is a Canadian-based perfume store that offers a wide selection of fragrances and colognes for both men and women. I liked the website's balanced appearance with high-resolution images and content-rich page sections, which creates a nice visual appeal for visitors wanting to peruse the latest arrivals, read more about the company, and access interesting blog posts.
I enjoyed exploring the various product categories and I liked the addition of customer reviews and various payment options. However, the "All Fragrances" page features pixelated images that, in my opinion, impact the user experience.
I liked that the site's "About Us" page goes into detail about the company's owner, and the addition of an interactive map is ideal for users wanting to visit the physical store. The helpful online messaging tool is a notable feature that I think facilitates an enhanced user experience.
According to WAVE, the home page has a large number of contrast errors, as do the "All Fragrances" and "About Us" pages. I also think some of the pages would be more visually appealing if their images were displayed smaller to avoid pixelation.
On desktop, the website captures the store's affinity for luxury with an emphasis on its brand-name products, and lots of clear product categories that make finding specific fragrances a breeze. However, I think some of the site's pixelated images should be replaced and the customer reviews section on the home page should be condensed for a more streamlined appearance. The home page scored 65/100 in the performance category on Google's PageSpeed Insights test.
I was a little let down by the mobile website, mostly due to the repetition of pixelated images across several pages and the lack of an engaging hero image. That being said, I found it easy to navigate the hamburger menu and I appreciated that the search bar, account sign-in icon, and shopping bag stay prominent in the top menu bar. On Google's PageSpeed Insights test, the home page received a performance score of 40/100, but our real-world tests indicated reasonable page loading times.
Brooklyn, New York, U.S.
Abbott NYC is a fragrance company that specializes in creating unisex perfumes using eco-friendly and cruelty-free methods. The website's colorful hero image drew me in and I liked the theme of natural imagery used throughout the site to promote the company's use of eco-friendly packaging and health-conscious product ingredients.
I liked the clean and well-spaced page layouts and how easy it was to peruse the website's "Shop" page. Some notable features that caught my eye were the accessibility menu and the helpful FAQs section for comprehensive information on the site's fragrances and its shipping and payment processes.
I enjoyed reading through the "Sample" page, which focuses on the company's sample set of fragrances. I also appreciated that each perfume features an informative video from one of the founders expanding on the fragrance and its scent.
While the "Our Story" page is comprehensive, its hero image video takes quite a long time to load. The "Scent Quiz" page is faulty and does not redirect to its specific page, which was quite disappointing. On WAVE, the home page, along with other important sections, has a large number of contrast errors.
For me, the desktop website's sophisticated appearance is offset by the colorful hero images, which creates an interesting juxtaposition. While the minimalistic top menu bar contributes to the site's clean look, the color makes the text blend into some of the hero images, which distracts from the site's overall accessibility. On Google's PageSpeed Insights test, the home page received a performance score of 51/100, and its SEO practices scored 92/100.
On mobile, the website retains its tasteful look and its well-spaced pages feature a good balance between text and images, allowing readers to easily scroll and read through the content sections. An interesting element I noticed was that there's no footer menu; all the links are available in the hamburger menu. In terms of usability, I would have liked it if the accessibility menu was displayed more prominently.
The home page's performance was awarded a score of 27/100 on Google's PageSpeed Insights test, but our real-world tests indicated a more pleasant user experience.
Melbourne, Victoria, Australia
Essensorie is a boutique botanical perfumery that creates artisanal fragrances for both personal use and home environments. The website made a good impression with elegant images and earthy colors that beautifully capture the brand's artisanal and natural ethos.
I found the top menu bar's extensive drop-down list of pages facilitated easy navigation and I also liked the Chinese translation tool to aid international customers in their shopping experience. However, I think the website is missing several key features that would enhance the user experience tenfold, such as a dedicated customer reviews page and a scent quiz.
I appreciated the website's shop/studio tour and how it gives visitors a beautiful overview of the company in a visual format. The "Sustainability" page was a good read, and I found the FAQs section to be quite helpful in answering questions about shipping, promotional offers, and contact options.
WAVE picked up several contrast errors on the home page, but less so on the "About Us" and "Contact Us" pages. I think the site's social media links, located in the footer menu, could be enlarged for additional prominence, and perhaps the contact options could be displayed in darker text for easier readability.
I liked the desktop website's layout and how sophisticated the content appears with tasteful typography, muted color choices, and nature-inspired imagery. However, I think the footer menu needs some tweaking with a bolder color scheme and larger text size to ensure all that information is easily accessible. Performance-wise, all pages loaded quite fast, and the home page was awarded a performance score of 94/100 on Google's PageSpeed Insights test.
I liked that the mobile site has a similar look to its desktop counterpart and how the use of high-resolution images on the smaller screen contributes to its refined appeal. I found it easy to peruse the website, but I would have liked it if some buttons, such as the translation tool, remained prominent in the top menu bar for easy accessibility. The home page's performance scored 58/100 on Google's PageSpeed Insights test.
Santa Ana, California, U.S.
CA Perfume is a fragrance retailer that offers a wide range of luxury and eco-conscious perfumes. I enjoyed the website's romantic imagery and warm color choices that convey a sense of elegance and class, as well as its use of introductory videos on the home page to draw visitors in.
I liked that all essential information, such as the company's statistics, its best-selling perfumes, and promotional offers, is available on the home page. While I appreciated the addition of the brand's social media on the home page for increased visual interest, it would have been great if the website had a scent quiz for readers to more easily find their fragrance match.
I liked the "CA Perfume Club" membership option, which gives customers access to exclusive deals, free shipping, and member-only releases. I also liked that most product pages include stock availability and dedicated customer reviews.
WAVE noted that the site's home page, "About Us" page, and "News" section all have a large number of contrast errors and empty links, indicating suboptimal accessibility. I also found that some of the home page's on-page elements took a long time to load, which impacted my browsing experience.
The desktop website features lots of visual interest with dynamic images and videos that, in my opinion, enhance the overall user experience. I found it easy to access vital company and product information, but I would have liked an FAQ section for additional information on shipping, returns, and payment options. On Google's PageSpeed Insights test, the home page scored 62/100 in the performance category.
I liked that the mobile website's content slims down nicely to fit the smaller screens and retains its crisp look. I also appreciated the sticky bottom menu bar for users to easily access their wish list and shopping cart, creating an intuitive purchasing experience. The home page's PageSpeed Insights score of 30/100 was likely due to slow page loading times, but our real-world tests indicated a more user-friendly experience.
You can use Zarla’s AI website builder to create and design a standout perfume website example and update it free of charge for up to 30 days. Payment is only required once the website goes live.
A perfume website's appearance will depend on the brand's niche, target market, and product range. A company that creates eco-conscious perfumes may prefer earthy and nature-inspired design elements, while a brand catering to a younger audience may use bold imagery and color accents to create a vibrant appeal. Some of our top perfume website examples include Essensorie and Thameen London.
