A website for a painting company should clearly advertise the services on offer, perhaps with a list of materials that show the company uses professional, quality materials. With authentic before and after photos and prominent CTAs that encourage bookings, a painting company's website will shine and engage potential customers.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Oakland, Michigan, U.S.
Ellison Painting is a family-owned painting company that works on homes and businesses in the Greater Metro-Detroit area of Michigan. The site features a photo of the family to create a personal connection with customers, as well as a number of customer reviews to build trust. Frequent pop-ups noting recent reviews can impede visitor access to the site.
The site features several well-placed CTAs, with a video ad and high-quality images on each page. A contractor's license and business information can be found in the footer of each page, together with an in-depth menu. The top menu can be expanded to view this in-depth menu.
The site offers simple navigation and a good user experience, with concise text blocks and limited scrolling. Visitors are offered two options for scheduling a free consultation, and social media links are prominently displayed.
accessScan notes that the site is only semi-compliant with assistive technologies, while WAVE reports a number of empty links and contrast errors that impede legibility. The site lacks a back-to-top button and a floating menu, which can make navigation more difficult.
The desktop site commands attention with bright colors and a strong logo. Customers are also encouraged to make contact by clicking on one of the two CTAs located prominently at the top of the page. The menu is tucked away behind a hamburger icon — a unique feature for a desktop site.
Some pages are more text-heavy than others, and each page includes a social media banner, customer reviews, and locations, so visitors to the site need to scroll through a considerable amount of information. The lack of a back-to-top button or floating menu often hampers navigation.
The mobile site is well-optimized to smaller screens, with resized images and videos maintaining a smooth user experience. However, text blocks are longer, leading to visitors spending much of their time scrolling through the site.
The pop-ups informing visitors of recent reviews also take up a fair portion of the bottom of the screen. Google's PageSpeed Insights reports slow loading times, which were confirmed in our real-world tests, and awards the mobile site a performance score of 31/100.
https://www.borthwickdecorators.co.uk/
Edinburgh, Scotland, U.K.
Borthwick Decorators is an accredited painting and decorating company that specializes in painting, joinery, and drywall. The black and gold color palette of the site brands the business as offering high-quality, luxury services, an idea reinforced by the awards and accreditations highlighted on the home page.
The site offers visitors a list of the different types of buildings the company works on, as well as a portfolio of completed projects. Well-placed CTAs invite the visitor to request a free quote and a blog offers painting and decorating tips and industry news.
The site features prominent CTAs, customer reviews, and a banner of social media links directly below the hero image. The blog is a great addition to this industry site, offering visitors the opportunity to learn about choosing colors and styling.
WAVE reports a large number of missing alternative text, empty links, and contrast errors blocking the site from being compatible with assistive technologies. The site is text-heavy, impeding legibility.
The desktop site has a clean design, with a grid pattern keeping the information neatly organized. Two CTAs for free quotes are available on either side of the logo, and a banner of social media links is prominent just below the hero image — a stand-out feature when the social media links are usually in the footer.
The gold color palette does not always show its best advantage on the desktop site, and the links in gold lack sufficient contrast to the background. PageSpeed Insights notes some large content on the desktop site, which leads to a performance score of 71/100.
The mobile site offers a clean design, with the menu neatly hidden behind the hamburger icon and only one CTA in the header next to the logo. The CTAs, customer reviews, and social media links are perhaps more noticeable than on the desktop site, but the mobile site would benefit from more concise text blocks to reduce scrolling time.
However, the color palette is stronger than on the desktop site, with the gold links being more visible. PageSpeed Insights reports a performance score of 40/100, due to slow loading times and large content.
https://www.elitepaintingcontractors.com/
Ontario, Canada
Elite Painters offers residential, commercial, public, and industrial building painting, both interior and exterior. The site features a minimalistic design that offers only the necessary information. While there is a map available, the site noticeably lacks a list of locations where the company operates. The gallery shows a number of completed projects, and customer reviews are included on every page.
The site is streamlined to offer a smooth user experience with minimal scrolling. Visitors to the site can find information on the company's process for interior and exterior painting, as well as customer reviews and the business's contact details.
The site is only semi-compliant with assistive technologies and WAVE reports a number of contrast errors. The lack of a list of locations, strong CTAs, and guides for paint selection is noticeable.
The desktop site features a clean grid layout that makes strong use of the available white space to enhance legibility. The contact number stands out in forest green, and the hero banner with rotating images takes up a large amount of space on the screen. The desktop site has an excellent rating on PageSpeed Insights, with a performance score of 97/100.
The mobile site maintains high scores on PageSpeed Insights, with large content lowering the performance score slightly to 83/100. The mobile site also features a clean layout, with resized images showing good quality and a back-to-top button aiding navigation. The phone icon in the header may be overlooked but it includes a link to call the company.
https://www.paintfellas.co.za/
Johannesburg, Gauteng, South Africa
Paintfellas is an approved applicator of the major paint manufacturers in South Africa and offers customizable services to meet any demand. The site's home page is taken up by a large hero banner divided into four images with prominent CTAs to guide the visitor on where to go next.
Once within the site itself, the menu offers simple navigation with information on the services, company, customer reviews, and contact details. A gallery of completed projects and a list of clients they've previously worked with help to build customer trust.
WAVE reports less than five errors on the site, including an empty link and contrast errors. The site offers a clean, minimalist layout, with concise text blocks, requiring almost no scrolling on any page. Prominent CTAs encourage customers to explore the site.
The site is only semi-compliant with assistive technologies. The site would benefit from a better gallery set-up, as enlarging the images shows poor quality, and the visitor needs to click on the back arrow to close the enlarged image and be able to move to the next.
The desktop site offers a simple, minimalist layout with a good-quality image to the right of each page and minimal text on the left. However, the images do appear to be stock images, with the only authentic images appearing in the gallery. Expanding the hamburger menu takes up all available space, ensuring legibility and the home page is eye-catching and encourages visitors to the site.
Real-world testing proved a smooth experience, but PageSpeed Insights notes large content and slow loading times. The desktop site received a performance score of 70/100.
The mobile site deviates from the desktop site in highlighting the logo and hamburger menu on the home page and removing the "contact us" and "quote" CTAs. The hamburger menu expands normally, and the pages forgo the images in order to streamline the text.
However, the lack of images on the pages with more text does decrease the visual interest of the site. PageSpeed Insights reports slow loading times, which were not experienced in our real-world tests, and awards the mobile site 52/100 for performance.
https://www.sydneymetropainting.com.au/
Sydney, New South Wales, Australia
Sydney Metro Painting offers eco-friendly residential and commercial painting services in Sydney. The site features high-quality images of the different projects in a gallery that can be expanded and scrolled through. Color consultants and feature wall painting are also services highlighted on this site.
For customer trust, the website offers customer reviews, a satisfaction guarantee, and a list of the painting manufacturers they work with. Prominent CTAs and social media links encourage visitors to engage with the business.
The site is well-organized in residential and commercial categories, with clear contact details and CTAs. A floating menu and back-to-top button aid navigation, and high-quality images add visual interest to the site.
The site is only semi-compliant with assistive technologies, according to accessScan, and WAVE reports a number of errors on the site, including missing alternative text, empty links, and contrast errors.
The desktop site presents with a Google review rating, social media links, and contact details all in the top menu bar. The smiling painter in the hero image adds a slightly kitschy yet enticing image but does have the feel of a stock image.
The rainbow design of the top banner and the banner just above the footer brings to mind paint cards, neatly reinforcing the industry. Real-world testing showed slow loading times, which were confirmed by PageSpeed Insights, with a performance score of 76/100 for the desktop site.
The site has been well-optimized for smaller screens, and the hero banner draws attention with a beautifully painted wall in dark colors. The Google link and social media links remain at the top of the site with the hamburger menu for ease of reference.
When scrolling, CTAs for quotes or calling the company pop up at the bottom of the screen. Again, real-world testing showed slow loading times and PageSpeed Insights agreed with this result, giving the mobile site a performance score of 31/100.
If you have little to no experience with web design, a template is the perfect way to go. There are a number of website builders that will offer a themed template for you to customize and will also host your site.
We've compiled a list of five website examples that we've reviewed. Each company offers interior painting among their services.
Take a look at our painting company website reviews. Our favorites include Ellison Painting and Borthwick Decorators.
Yes, you can scroll through a number of sites to get inspiration for your own site. You may even see some additions that you never would have thought of adding to your own site. Just be sure that you design a unique site so that you can stand out from your competition.
Zarla's AI website builder crafts a site with content for you for free. You will also have the ability to customize the site for free for up to a month. Zarla only charges a small monthly fee to host your completed site.
There are a number of website builders available online that offer house painting website templates, such as Zarla's AI website builder.
