Rush is an iconic band founded in the early 1970s with a progressive rock sound. The website has a dark color scheme that, in unison with the modern typeface and good selection of high-resolution images, creates a concert-inspired design that effectively advertises the band's latest news, discography, and online shop.
However, the site should expand its content selection beyond news updates and touring archives to enhance its overall appeal. It should also optimize its shopping experience to attract more customers.
The desktop version functions well with fast page loading times, and it received a good performance score of 93/100 on Google's PageSpeed Insights test, but there is room for improvement in the SEO practices category. However, the shopping experience on desktop is not intuitive and users are better served purchasing the band's merchandise on the mobile version.
The mobile website features clean page layouts and good navigation options with a search bar and sticky hamburger menu. The online shop also displays correctly and offers a much better user experience than its desktop counterpart. On Google's PageSpeed Insights test, the website scored 73/100 in the performance category, and it also indicates reasonable page loading times.