The Chill Milkshake & Waffle Bar website advertises their milkshakes, waffles, and grilled cheeses with a fun, colorful, and youthful design with a handwritten, cartoon-style typeface. Customers can find all the information they need right in the hero banner and top menu, from online ordering and contact details to trust symbols, food and drinks menu, news, and locations.
Lots of bright, enticing images, with links to social media, show customers what they can expect in the brick-and-mortar store, while the online ordering function is advertised with clear CTAs.
The desktop website welcomes customers with colorful sprinkles and fun text, introducing the sweet concept of milkshakes and waffles. The addition of news rankings for the business builds confidence in the brand and encourages customers to try the milkshakes, as does the high-quality images.
On Google's PageSpeed Insights, the SEO and accessibility ratings could be improved by adding descriptive text, but the site scores 100/100 for best practices, and 88/100 for performance.
While the mobile site is well-optimized with good-sized text to aid reading, the sprinkles in the banner image are not as visible as on the desktop and don't make as much of an impact. The menu and image quality remain constant across the different screens, creating as much enticement as the desktop.
However, while the mobile site shows improved SEO and accessibility scores on PageSpeed Insights, the performance score is 36/100 due to slower loading times.