Marketing websites typically leave a lasting impression with prominent headings and text accompanied by high-quality images and sophisticated design elements. The addition of client testimonials, project portfolios, and intuitive navigation tools will ensure visitors can easily access important information and peruse the company's services.
Whether the company specializes in SEO, branding, or creative services, an impactful website with minimalist elegance, bold aesthetics, or interactive features is bound to create a buzz. Use our marketing AI website builder to create a great website in under a minute.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
San Francisco, California, U.S.
NeoReach is a San Francisco-based marketing agency that specializes in end-to-end influencer marketing solutions, as well as paid media and market research services. The website provides a fun and professional online presence with clean design elements accentuated by whimsical animations and soft color accents.
Potential clients can peruse the site's well-organized content, which includes managed services, pricing plans, and case studies, to get a better sense of the agency's capabilities. There is also an online messaging tool for users to easily connect with an expert.
The website has a modern appearance with ample white space that allows the content-rich page sections to shine. The site also features a wide variety of resources, such as blog posts and infographics, to give visitors a comprehensive overview of the marketing industry.
WAVE picked up several incidents of insufficient contrast ratios throughout the site, which can be rectified with a darker color palette. The website is missing a dedicated customer reviews section, and the repetition of some images may distract from the site's visual appeal.
The desktop website is both functional and visually appealing with easy site navigation and refined aesthetics. Users can easily send an inquiry to the company with clear CTA buttons and an intuitive online form, while the prominent social media links ensure optimal engagement.
However, in terms of readability, the website's body text is quite small and should be sized up for a more seamless user experience. On Google's PageSpeed Insights test, the desktop version has a 99/100 performance score.
The mobile website also has a high-performance score of 92/100, likely due to fast page loading times and user-friendly navigation. The site retains its clean and contemporary look on mobile, using ample white space to create a good balance between content and images. However, a downfall is the hidden CTA button that should be added to the home page for additional prominence.
https://www.welldonemarketing.com/
Indianapolis, Indiana, U.S.
Well Done Marketing is a full-service agency that provides local clients with end-to-end marketing consulting, branding, and communications solutions. The website conveys the company's multifaceted approach to projects with dynamic visual elements, such as an introductory home page video, and engaging content, which includes a portfolio of completed projects.
The use of a strong hero image gives visitors a good overview of the agency's commitment to creating fun and cohesive user experiences.
The home page features an eye-catching video that captures the essence of the company's branding philosophy. The "Meet The Team" section showcases the agency's varied team and assures clients of their diverse design and marketing perspectives. According to WAVE, the site has few contrast errors.
The website does not feature a dedicated client reviews and/or testimonials section. The company name is also not immediately visible on the home page, which could be confusing to first-time visitors.
The desktop site effectively captures the agency's blend of traditional and digital marketing with unique design elements that feel both retro-inspired and modern. Site navigation is straightforward, albeit the site swaps a full top menu bar for a hamburger menu. In terms of clear calls to action, the website would benefit from additional, perhaps larger buttons to entice users to connect with the agency.
The mobile website scales all content and images appropriately, ensuring visitors can easily access the company's introductory video and other important information. Site navigation also remains user-friendly but as with its desktop counterpart, the mobile version could benefit from additional CTA buttons. On Google's PageSpeed Insights test, the site's performance score is rather low at 48/100, but its SEO practices are optimal at 92/100.
Headingley, Manitoba, Canada
The Indigenous Marketing Company is an Indigenous-owned business that specializes in WordPress web design, SEO, and PPC advertising services. The website's visually-impactful hero image of a fire, accompanied by the tagline "Ignite your potential," is a clever and engaging way to effectively convey the company's ethos.
The company's Indigenous ownership adds diversity and cultural relevance to their services, while their credentials as a Certified Aboriginal Business (CCAB) reinforce their commitment to Indigenous communities.
The website has several standout features, including the "Free Consultation" CTA button that entices users to try the agency's services without any risk. The "Portfolio" page gives visitors a comprehensive overview of the company's work, and the social media feed on the home page offers additional advertisement opportunities for the agency.
The website performs poorly on WAVE's accessibility test with a large number of contrast errors reported. The top menu bar's text could also be displayed more prominently for better visibility.
The desktop site is visually appealing with high-resolution images, good color usage, and well-organized page sections that effectively reflect the company's creativity and professionalism. However, there is room for improvement by including more personable imagery in the "About Us" section and darker body text to ensure that all content is easily readable.
The mobile site retains an elegant and professional appearance with high-resolution images and informative content. The hamburger menu includes important CTA buttons and social media icons, and the online inquiry form remains intuitive. On Google's PageSpeed Insights test, the site scored 51/100 in the performance category, as well as 86/100 in the accessibility category.
https://clearwateragency.com.au/
Cremorne, Victoria, Australia
Clearwater Agency offers multi-channel digital marketing solutions, which include organic search, SEM, social media, and email campaigns. The website embraces contemporary design elements and content-rich pages, which expands on the company's work and accolades, to create a good balance between technology and creativity.
Visitors can pursue multiple case studies and positive client reviews to get a better sense of the company's services, and the section highlighting organizations that the company has worked with represents its strong industry reputation in an engaging manner.
The site's streamlined page layouts ensure visitors can access important information, such as the company's work and contact options, with ease. WAVE picked up no contrast errors on the website, speaking to its user-friendly design.
The online enquiry form is less intuitive than some competitors, with users needing to follow multiple steps before their query gets submitted. While comprehensive, the "About" page should include a "meet the team" section for a more personable touch.
The desktop website effectively advertises the company and its work with strong visuals and content that reads quite easily. The clear navigation options ensure a good user experience and prominent CTA buttons round off the site's appeal. On Google's PageSpeed Insights test, the website's performance is well-scored at 97/100, but the test also indicates that its accessibility practices can be improved upon.
The mobile website's responsive design allows all content and images to remain refined, albeit the hero animation gets cut off. The online enquiry process remains intuitive and site navigation feels seamless with a sticky hamburger menu. However, its page loading times should be faster for an enhanced user experience. The site's performance scored 69/100.
Liverpool, England, U.K.
Blaze Media is a Liverpool-based marketing agency that provides a wide variety of services, such as SEO, content creation, PPC, and social media. The website effectively encapsulates the brand's name with fiery color accents and energetic visuals that complement the professional typography and design layout.
The website is narrative-rich with a good selection of content for visitors to explore, including the company's services, industry accreditations, case studies, and informative blog posts.
The site features clear CTA buttons that encourage users to get in touch with the company to talk through their various services. The "About Us" section mentions the company's sustainability practices, which are notable inclusions.
WAVE picked up a large number of contrast errors on the website, indicating that certain design elements, such as color contrast ratios, can be improved upon. The lack of a dedicated client reviews and/or testimonials section is noticeable.
The desktop site embraces clean and functional page layouts to ensure all content and images stand out against the white space. In terms of site navigation, the user experience seems intuitive, with prominent CTA buttons ensuring visitors can access pertinent information. However, page loading times are slower than expected and should be improved to enhance the site's appeal.
The mobile website remains user-friendly and visually impactful with bright colors, high-resolution images, and well-spaced content. There are no distinguishable issues with the site navigation, and the hamburger menu functions well. Similar to the desktop version, some pages take a long time to load and may impact its performance score, which is lower-than-average at 54/100.
We have curated a collection of the best marketing websites with a review of the desktop and mobile experience. Our favorite examples include Well Done Marketing and Clearwater Agency.
Yes, you can use Zarla's AI website builder to design and create an engaging marketing website template based on a description of your business. You can update it free of charge for up to 30 days. Payment is only required once the website goes live.
Creative marketing websites typically balance the company's branding ethos with professional-looking design elements to ensure visitors can easily navigate the site while enjoying engaging visual elements. Other factors that contribute to a creative website aesthetic are interesting videos or images depicting the company's past work, as well as prominent CTA buttons and artistic color schemes.
