Great jewelry websites boast elegant layouts with high-quality images, cleverly presented in an editorial format to simplify the shopping experience. To cater to diverse markets, they often include a currency converter and a multiple-language option. Moreover, jewelry websites prioritize secure payments, gift cards, prices, and a ring size guide.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.sarahandsebastian.com/
Sydney, New South Wales, Australia
Launched in 2012, Sarah & Sebastian is an independent jewelry studio created by Sarah Munro and Robert Sebastian Grynkofki. The jewelry studio is known for its minimalist and contemporary designs — themes embodied by its website's visually captivating layout.
Visitors are greeted by a magnetic editorial that showcases the newest jewelry collection, enticing those who value top-quality visuals. To streamline the user experience, the shopping cart and wishlist icons are always visible in the floating menu. However, the navigation points and company branding elements fail to hold attention.
The home page features a dynamic mix of high-quality photographs and video components that foster engagement. The floating menu seamlessly integrates both text and visual elements in its drop-down options, maintaining the home page's emphasis on premium visuals. Other standout features include a sticky chat tool and a currency converter.
The graphics overshadow the headings and menu options, making them appear small and insignificant against the dark visuals. The shopping bag icons and social media icons are easily overlooked in the top and bottom-page menus, respectively. Additionally, WAVE identified over 100 contrast errors and multiple empty links.
The website exudes exclusivity and opulence thanks to the clever placement of high-quality photographs and video elements, which appear crisp and polished on desktop screens. The home page features a floating, hover-activated menu that combines text and visual content, offering desktop users a seamless browsing experience.
However, the sensitivity of the hover activation menu causes options to appear spontaneously while scrolling, disrupting the flow of navigation. On Google's PageSpeed Insights, the desktop website scored 74/100 for accessibility and 61/100 for performance.
The mobile site opts for a floating hamburger menu, tidying up the top of the home page and giving the company logo greater prominence. Noticeably, the mobile site's menu is not hover-activated. Instead, it follows a linear design that feels more structured.
The visuals on the mobile site are toned down, allowing the headings to stand out. Additionally, the icons in the top-right corner are clearer on mobile screens, placing legibility before visual appeal. Despite solid real-world experience, the site scored 30/100 for performance and 70/100 for accessibility on Google's PageSpeed Insights.
Ennis, County Clare, Ireland
Seoidín is an Irish jewelry brand founded in 1996 by goldsmith Kieran Fitzpatrick. The brand's website is modern and organized, with clear headings and polished visuals lending structure. The website's online store offers secure shopping and quick navigation, complemented by a convenient sticky menu and chat tool.
While the brand's social media and online shopping icons are visible in the main menu, their tiny size and transparent design may lead to oversight. However, the interactive browsing options and currency converter are prominently highlighted throughout the home page.
Both versions boast a floating menu, a sticky chat tool, a back-to-top button, and a currency converter, all contributing to smoother navigation and enhanced accessibility. Notably, upon entering the site, the chat tool has a message waiting, cleverly encouraging users to engage with the feature. Furthermore, WAVE only found four contrast errors.
The hero image's use of space inadvertently reduces the contrast of the main menu and carries attention away from the company logo. While the menu's options appear more prominent upon scrolling, the initial design of the social media and shopping icons often causes them to go unnoticed. Moreover, WAVE detected several missing alternative texts.
The hero image establishes a spacious and elegant aesthetic, setting the tone for the entire website, which incorporates professional photographs and a sleek typeface that appears more commanding on desktop screens.
That said, the squared-off navigation points are hindered by a lack of contrast and size, making them easily overlooked when placed against a full-screen image. The site performed well on Google's PageSpeed Insights, garnering an impressive 65/100 for performance and 91/100 for accessibility.
Paired with a neat hamburger menu, the company logo is more memorable on the mobile version, holding its ground against the prominent hero image. Navigation remains smooth, as the search tool, account access, and shopping cart are promptly displayed at the top of the home page.
In contrast, the bottom page menu retains the desktop version's static menu presentation, allowing instant access to the FAQs, contact information, and delivery and shipping options. On Google's PageSpeed Insights, the site scored 35/100 for performance and 91/100 for accessibility.
New York City, New York, U.S.
AGMES, a jewelry brand launched in 2016 by sisters Morgan Lang and Jaclyn Solomon, offers an intuitive and thoughtfully curated website that facilitates an elevated online shopping experience. Despite competitors favoring an editorial-style home page, the website distinguishes itself with high-quality images that feel intimate and personal.
The floating menu is clearly labeled and hover-activated, and it provides quick access to a shopping cart, a search tool, a currency converter, and the option to shop by collection, appealing to potential customers who appreciate immediate accessibility.
The home page boasts a well-organized layout, with full-screen graphics offering structure and visual breathing room. The bottom-page menu includes access to the FAQs and "Contact" pages, as well as the currency and language converters. The payment options are always visible at the bottom of the page. Moreover, WAVE only found one contrast error.
The lack of color in navigation points, headings, and shopping cart or wishlist notifications impedes the user experience. Unlike some competitors' websites, the AGMES website does not include a back-to-top button or sticky chat feature. WAVE also found multiple linked images missing alternative text.
To inspire engagement on the desktop version, the images on the home page are hover-activated, adding a unique element to the shopping experience, as customers can better visualize the jewelry items on their bodies.
While the visuals found on the home page are cropped and distorted, creating a more dynamic aesthetic, desktop users won't be able to see their full potential. On Google's PageSpeed Insights, the website achieved impressive results, including 82/100 for performance and 86/100 for accessibility.
In contrast to the desktop site, the mobile version includes complete images, eliminating the need for cropped or distorted imagery. However, the images are not hover-activated and lack the desktop version's intimate aesthetic.
Additionally, as visitors scroll down the home page, the wishlist and shopping cart icons overlap one another in the floating menu, making navigation feel cluttered. Despite a pleasant real-world experience, the mobile site's PageSpeed Insights' performance score decreased to 43/100, but the site retains a high accessibility score of 85/100.
Admiralty, Hong Kong, China
Established in 2019 by Hong Kong-based jewelry designer Jieru Chen, Boochier is a contemporary jewelry brand known for its smart blend of traditional craftsmanship and whimsical designs. The brand's website integrates these themes effortlessly, with clean lines and timeless typefaces complementing the colorful jewelry on display.
The single-page layout enhances the user experience by eliminating the need for excessive scrolling, while quick access to the brand's collections and filtered pages streamline the shopping experience. However, the website lacks navigation tools.
The website adopts a straightforward layout that's clean and professional. This is evident in the main menu, where Boochier opted for text instead of trackable shopping icons. The latest jewelry collections are prominently featured on the home page and are neatly organized towards the bottom. Additionally, WAVE only found one contrast error.
Both versions of the Boochier website are missing a floating menu, a sticky chat tool, a back-to-top button, or a currency or language converter. The lack of notification features and clear navigation colors allows the fun jewelry to stand out, but it makes navigation less interactive. Moreover, WAVE picked up several empty links.
The desktop site's scrolling experience is seamless, despite the absence of a floating menu and back-to-top button. Notably, the main menu and the newest collection's jewelry images are hover-activated, adding an engaging element to a straightforward website design.
Although some navigation points and headings are easily overlooked due to their size, the top-quality images effectively guide users to the latest collection and filtered pages. On Google's PageSpeed Insights, the site performed well, scoring a respectable 91/100 for performance and 83/100 for accessibility.
The desktop website's clean and simple design translates well on mobile screens, despite the two versions diverging in menu presentation. With the mobile site, the top-page menu adopts the hamburger format, which lacks hover-activated options. Meanwhile, the footer menu uses access links to conceal extensive menu options.
While these adjustments neaten the home page, users who admire the desktop version's interactive features may find the mobile site less engaging. On Google's PageSpeed Insights, the performance score lowers to 22/100, but the accessibility score remains solid at 77/100.
Sydney, New South Wales, Australia
Lovisa, a fashion jewelry and accessories brand founded in Australia in 2010, operates in numerous countries, including the Americas, South Africa, Singapore, and New Zealand. Due to the brand's vast popularity and "fast fashion" approach, the website prioritizes streamlined accessibility and trackable shopping features.
The website is well-organized, and filtered categories are promptly displayed in the menu and throughout the home page. Moreover, the website offers a tailored user experience, thanks to its mobile app, robust web accessibility tool, and country and currency converters.
Both versions offer a web accessibility tool to help visitors customize their experience. The tool includes bespoke profile settings designed to accommodate users with diverse disabilities, such as ADHD, seizures, and cognitive and vision impairments. On accessSCAN, the site performed well in readability, with good spacing between text and images.
Although the images are large and highly detailed, the headings and menu options appear small and inconspicuous, often escaping notice. Additionally, the social media icons and contact information are not prominently promoted on the home page.
Navigating the desktop version is user-centric, as the numerous navigation points help to effectively direct users through the various categories. On hover, the main menu reveals both text and visual elements in its extensive drop-down options, enhancing engagement for desktop users.
Together with the trackable shopping cart and wishlist, the shopping and browsing experience on the desktop site feels smooth and intuitive. On Google's PageSpeed Insights, the website received noteworthy scores, including 77/100 for performance and 83/100 for accessibility.
The mobile site includes a floating hamburger menu with a linear layout, removing the hover activation in the desktop version. A similar layout is adopted in the footer menu, where users can click on drop-down access links. These adjustments help encourage engagement and clean up the layout.
Unlike most competitors' websites, the floating menu does not include a visible wishlist icon or account log-in point. Instead, users must click on the hamburger menu to access those features. On Google's PageSpeed Insights, the mobile site scored 31/100 for performance and 81/100 for accessibility.
Jewelry websites serve as digital stores where brands showcase their latest collections of jewelry designs. These websites typically provide information about the brand, display product categories, allow customers to browse and select items, and facilitate secure transactions.
The Lovisa website is a great example of a good jewelry website, boasting seamless navigation and advanced accessibility tools. We've created a curated list of the best jewelry website examples, showcasing both standard and robust capabilities, as well as excellent visual appeal and interactive elements.
The majority of jewelry websites include e-commerce functionalities, so it's crucial that customers can access these features on both devices. Thanks to its improved accessibility, mobile optimization will also help increase traffic, enhance user engagement, and lead to higher conversion rates.
Jewelry websites use high-quality images and videos to showcase the intricate details of the jewelry designs, captivating customers' attention. Additionally, they include visually appealing layouts and interactive elements, such as zoom features and virtual try-ons, to engage visitors.
