Hotel Website Examples - 5 Sites That Make Booking Easy

5 boutique hotel websites that attract visitors with beautiful imagery and functional designs.

Outside view of a hotel with a pool and lounge chairs.

Hotel websites commonly feature contemporary black-and-white color palettes that showcase the images of the rooms and amenities. Trust symbols and customer reviews are also important for hotel websites, as potential customers want to see the rooms and read reviews to make sure it will be a comfortable place to stay.

A great addition to your hotel website is a list of local tourist spots and sightseeing tours that are available near the hotel. We've reviewed small boutique hotels rather than large chains to help small business startups build their own website. You can use our hotel AI website builder to quickly and easily create your website.

1.  Hotel Fusion

pin icon San Francisco, California, U.S.
desktop screenshot of website Hotel Fusion

Hotel Fusion is a Californian boutique hotel that blends Asian design with the modern creative style of the city. They have a restaurant on the premises and offer packages that include tours of the city. The website also features a lot of photos of the hotel and popular San Francisco destinations to get the viewer excited.

Prominent CTAs invite customers to make bookings, and visitors to the site will be excited to see deals and offerings, sightseeing and tour ideas, a list of amenities, and social media links for the hotel.

2.  Hotel Finlen

pin icon Butte, Montana, U.S.
desktop screenshot of website Hotel Finlen

The Hotel Finlen is a retro boutique hotel situated in the historic district of Butte, Montana. They feature historic buildings, including a tower and a turn-of-the-century motor inn, as well as historic ballrooms and dining halls for rent.

The touch of yellow-orange on the site accentuates the vintage, sophisticated charm of the business, and strong CTAs encourage bookings. The historic element is a unique draw for the hotel, and the "Our Story" page is a great addition to highlight this theme. The site also stands out with a local events calendar, encouraging guests to explore the area.

3.  The Historic Plains Hotel

pin icon Cheyenne, Wyoming, U.S.
desktop screenshot of website The Historic Plains Hotel

The Historic Plains Hotel is a historic hotel built in 1911 and maintains its vintage look. The site features a classic black-and-white color palette that creates the modern aesthetic of a sophisticated luxury hotel, but the hotel's logo doesn't quite match this aesthetic, having a more rustic, historic look.

The "About Us" page is a great addition to give visitors the history of the hotel, but the structure of the text block is not consistent, which creates an amateur design look. The reservation CTA could be more prominent, but the list of room amenities for each room type is a nice touch.

4.  The Joule

pin icon Dallas, Texas, U.S.
desktop screenshot of website The Joule

Located in the heart of downtown Dallas, The Joule is a neo-gothic building that offers a boutique hotel, dining, and retail experiences. While the site is information-dense due to all the different departments and experiences available, navigation is simple with a clear menu.

Interactive elements, such as the 360° tour, enhance the user experience, while clear CTAs ensure the customers find all the information they need. The site also stands out with a list of experiences that take place within the hotel itself, but the site could benefit from listing sightseeing options in the surrounding area.

5.  Cyrus Hotel

pin icon Topeka, Kansas, U.S.
desktop screenshot of website Cyrus Hotel

The Cyrus Hotel is a luxury mid-west hotel with a clean, minimalist aesthetic. The first thing the site does is highlight the hotel's Best Hotelier award, offering a trust symbol sure to attract customers. The reservation CTA is prominent on each page, opening a block where customers can check availability and earn rewards.

Visitors to the site can learn about surrounding tourist spots and the bottom menu includes a link to available gift cards, a stand-out feature in this niche.

Circle vector patterns on the background

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