A health and wellness website that specializes in fitness, nutrition, or mindfulness will need harmonious visuals to draw clients in, along with informative articles and health resources to effectively engage audiences. Prominent CTA buttons, online booking or e-commerce capabilities, and accessibility tools will ensure an optimal online experience.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Burlington, Ontario, Canada
Calm Mind Co. is a mental health service that provides individual counseling and group support sessions to promote emotional and psychological wellness. The website's soft color scheme and nature-inspired images introduce themes of balance and peace, which capture the essence of the company's ethos.
The site does not rely on image-heavy pages to advertise the company's services and rather provides an in-depth overview of its specializations, treatment approaches, and group wellness experiences.
The website's clear navigation options enhance overall usability, while the online booking process is intuitive and allows users to easily schedule a session with one of the company's practitioners. WAVE picked up only a few contrast errors on the site, indicating optimal readability.
The site would benefit from additional resources like mental health-focused blog posts or tips to round out its content offerings. According to Google's PageSpeed Insights test, the website pages load quite slowly on both desktop and mobile.
The desktop website has a soothing and well-designed look that encourages users to explore the company's services, learn more about mental well-being, and/or book a counseling session. While there are clear CTA buttons and a back-to-top option for ease of navigation, the website could display the company's contact details more prominently. On Google's PageSpeed Insights test, the site has an 83/100 performance score.
The mobile site presents beautifully with high-quality images and well-organized page sections that slim down to fit smaller screens. The online booking process remains seamless and readability is ensured with prominent headings in a refined typeface. Like its desktop counterpart, the website has a decent performance score of 62/100 on Google's PageSpeed Insights test.
Austin, Texas, U.S.
Mantra Wellness is an Austin-based company that offers therapeutic bodywork services and holistic skincare solutions. The website's minimalistic base is offset by elegant flourishes, including cursive typography and nature-inspired graphics, to create a multi-layered design that allows the various content, such as the boutique and client reviews sections, to shine. A standout feature is the online chat tool that gives clients instant access to an expert.
The website offers visitors insight into the company's various services with ample page links and an FAQ section. The search bar in the top-left corner of the site is a helpful addition, as is the inclusion of several client testimonials on the home page.
According to WAVE, the website has a large number of contrast errors. The site's body text, top menu bar, account portal, and social media links could all be sized up for an easier reading experience.
The desktop site performs well with reasonable page loading times and a decent performance score of 64/100 on Google's PageSpeed Insights test. The site's clear navigation options and search bar contribute to a seamless browsing experience, with the spacious page layouts allowing the high-resolution images of the company's services, products, and social media feed to pop.
Like the desktop version, the mobile website effectively advertises the company's services with refined images and thoughtful content, although the body text is quite small. In the hamburger menu format, the page links are easier to read, but the search bar is hidden, which seems like a missed opportunity for optimal user engagement.
On Google's PageSpeed Insights test, the site has a performance score of 38/100, although real-world experience indicates decent page loading times.
https://movementformodernlife.com/
London, England, U.K.
Movement for Modern Life is a popular online platform that offers unlimited access to yoga, meditation, and well-being classes on a subscription basis. Calling itself "The Netflix of Yoga", the website showcases the platform's services with an introductory video of an instructor practicing yoga.
High-resolution images highlight the company's various classes, courses, and live events, with bright color accents accentuating the inviting appearance of the site. The "Manifesto" and "Team" pages add a personable touch to the website and give users a good overview of the platform.
The website's content variety is vast with a categorized library of classes for easy browsing. The "Try for Free" button is a great incentive for clients to try the platform without risk, while the search bar ensures visitors can easily find specific information.
The website's top menu bar is not populated with page links on the home page, and is only accessible on its other pages. WAVE picked up a large number of contrast errors throughout the site.
The desktop version presents all content beautifully with lots of white space and legible typography to ensure a pleasant user experience. The robust footer menu negates the lack of a populated top menu bar on the home page, but it would be beneficial to have both readily available. On Google's PageSpeed Insights test, the website scored 69/100 in the performance category.
On the mobile site, the introductory hero video is replaced by a cut-off image of a yoga practitioner, which does not have the same impact as its desktop counterpart. The "Try for Free" CTA button and search bar both remain prominent, but the home page's lack of a populated top menu bar is noticeable. The website has a performance score of 65/100 on Google's PageSpeed Insights test.
Portland, Oregon, U.S.
Sage Crystals is an online crystal boutique that sells ethically sourced healing crystals and gemstones to individuals on their spiritual and healing journeys. The company's ethos of tranquility and wellness is championed through its well-designed website, which highlights the business's vast product range with high-quality images and well-organized content.
The website features a shop from which clients can easily purchase its products by category, and there are also gift cards available. The site also has a currency toggle that facilitates intuitive global shopping experiences.
The use of high-quality images effectively showcases the quality and beauty of the company's product range, while the addition of a "Crystal Property Index" page gives visitors insight into the specific properties and use of the various crystals and gemstones on offer.
According to WAVE, the website has a larger-than-average number of contrast errors, particularly between the footer menu's text and the white background. The social media links could also be displayed more prominently for increased user engagement.
The desktop website invites visitors to explore and shop the company's product range with clear categories and a helpful search bar. However, there is room for improvement in terms of readability with a higher contrast ratio between the body text and the white background of the site.
While real-world experience indicates reasonable page loading times, Google's PageSpeed Insights test gives the website a lower-than-average performance score of 56/100.
The mobile version retains a visually appealing aesthetic but the slideshow of hero images gets cut off, indicating a less-than-ideal responsive design. However, the body text reads easier on mobile. On Google's PageSpeed Insights test, the website has a performance score of 35/100 and incredibly slow page loading times, although real-world experience indicates a more intuitive user experience.
New South Wales, Australia
JSHealth by Jessica Sepel is a personal blog and wellness company run by best-selling health author Jessica Sepel. Her brand promotes well-being with a variety of healthy recipes and movement videos. The website has a clean and modern appearance that's accentuated by the minimal use of color and ample white space. Visitors are provided with easy access to the brand's recipes, product range, and blog posts, while the mention of Sepel's "Story" and her journey to wellness lends the website authenticity.
From the home page, visitors can find links to brand's most popular recipes, as well as a mobile app with paid meal and movement programs. The search bar allows visitors to find specific information, and the "Media" section effectively promotes the brand and its global reach.
WAVE picked up several instances of contrast errors across the website, and Google's PageSpeed Insights test indicates slow page loading times on both desktop and mobile. There could also be more prominent CTA buttons to encourage users to sign up for the brand's programs or to download its app.
The desktop version blends responsive design elements, such as well-spaced text, with easy site navigation to create a seamless browsing experience. Visitors are invited into the brand's world with ample page links and high-resolution images, although the use of more clear CTA buttons would benefit the site's interactivity. On Google's PageSpeed Insights test, the site scored 83/100 in the performance category.
Compared to its desktop counterpart, the mobile version has a much lower performance score of 44/100 on Google's PageSpeed Insights test, but real-world experience indicates decent page loading times and a responsive design. However, some content is quite small and difficult to read, which could be improved with a larger text size and a higher contrast ratio.
We've curated a collection of the best health and wellness websites from various locations. We noted several design and functionality pros and cons, as well as the desktop and mobile experience for a holistic overview of the sites.
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