A well-crafted website serves as a digital showcase for graphic designers, reflecting their skills, creativity, and artistic style. Coupled with intuitive portfolios and client reviews, these websites typically rely on captivating visuals and striking artwork to grab attention, ensuring visitors are drawn in by both the imagery and user experience.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.reelunlimited.com/
San Francisco, California, U.S.
Established in 2021, Reel Unlimited is a creative company that collaborates with clients and designers worldwide to deliver high-quality graphic designs, illustrations, and website design solutions. The website effectively promotes the company's broad spectrum of design services, facilitating seamless access to its portfolio, prices, and services.
Visitors are welcomed by a header that promises quick service, instantly relating with those who prioritize efficiency. To help foster trust in its brand, the home page features several client testimonials and an informative "how it works" section.
The website uses a spacious layout characterized by vibrant accents and multiple navigational options, including a sticky chat box and an interactive slideshow of previous projects and designs. The home page follows a cohesive storyline, encompassing detailed plans and pricing, a user-friendly "how it works" section, client reviews, and FAQs.
The home page is packed with content, which requires excessive scrolling. This may overwhelm mobile users seeking quick results, causing them to miss convenient tools like the currency converter in the footer menu. Moreover, the lack of a floating menu and back-to-top button adds to navigation challenges. On WAVE, we observed several empty links.
The desktop site impresses with its hover-activated menu and dynamic portfolio display. The interactive gallery is especially striking on desktop screens, offering users a clear view to appreciate intricate details. However, amidst the site's engaging visual content, key navigational headings, social media icons, and the currency converter appear relatively small, which may reduce their visibility.
The desktop site scored a modest 51/100 for its performance on Google's PageSpeed Insights. On a more positive note, the site scored an impressive 96/100 for accessibility and 74/100 for best practices.
The home page's content-rich layout feels lengthy and more pronounced on the mobile site. While the interactive gallery and various colors add to the site's visual appeal, the absence of a distinct narrative and color scheme adds to the overwhelming browsing experience.
Additionally, the sticky chat feature on the desktop site does not appear in the mobile version. Notably, the mobile site's performance score lowered to 26/100 on PageSpeed Insights.
Claremont, Western Cape, South Africa
Founded in 2010, GAPdesign is a South African-based graphic design company with over two decades of expertise in graphic design, publication design, and other editorial services. The website's classic monochromatic aesthetic complements the sleek logo design and evokes ideas of tradition and professionalism, appealing to clients who prefer working with well-established companies.
The interactive gallery and client testimonials improve brand credibility, while the company's list of services and contact information are just a few clicks away — resulting in an enjoyable but informative browsing experience.
The home page is visually engaging and well-organized, with the sticky top menu and back-to-top button adding efficiency. The contact details are within easy reach, while information about the company's services is neatly outlined. In addition, the portfolio display provides engaging visual entertainment and showcases the company's talent.
While the black and white color scheme supports the company's timeless branding, adding color to navigation points would enhance navigation and allow important headings to stand out. Moreover, the social media icons in the bottom-page menu are easily overlooked. WAVE detected empty links and several contrast errors, impeding the user experience.
While the hover-activated main menu and portfolio gallery keep desktop users immersed, the rest of the home page lacks strong visual entertainment. The desktop site includes a convenient floating menu, which provides swift access to contact information, a list of services, and insights about the business. On Google's PageSpeed Insights, the desktop site scored relatively well, receiving 81/100 for accessibility and 60/100 for overall performance.
The logo, text, and imagery appear more impactful with the mobile site, instantly improving its ease of navigation. While the menu is tucked behind a tidy hamburger icon, contact details and links to the site's social media pages are still available. However, the latter is easily missed in the footer menu.
Unlike the desktop version, the mobile site's layout does not include a floating menu. While this may inconvenience mobile users who prefer streamlined navigation, a back-to-top button is available. Despite good real-world navigation, the site scored 28/100 on PageSpeed Insights' performance test.
Markham, Ontario, Canada
Kimp is a creative company founded in 2003 in Ontario, Canada. In 2019, the company launched its graphic design subscription services, appealing to clients with more extensive design needs. The website embodies meticulous attention to detail, with its cohesive color scheme, striking graphics, multimedia content, and interactive CTAs inspiring engagement.
The home page includes pricing details, links to recognizable review sites, and testimonials from previous clients, reflecting the brand's dedication to customer satisfaction. Moreover, an informative blog is available to further engage visitors.
The website is vibrant and visually engaging, featuring a home page that offers straightforward access to pricing and customer reviews. The chat feature moves with the user, while contact details are readily available. Additionally, the hero image includes a link to an introductory video, providing informative content that highlights their talent.
The company logo competes with the hero image, creating a discernible contrast in branding. While the main menu's hover-activated features create an engaging browsing experience, the sensitivity of the drop-down options can overshadow the home page. On WAVE, we observed multiple contrast errors, as well as missing alternative text and form labels.
Desktop users who value visual entertainment are welcomed by a captivating hero image, instantly showcasing the quality of Kimp's graphic design services. While the content-rich home page and various pop-ups can overwhelm visitors, the decision to maintain orange navigation points helps enhance the site's flow.
In addition, the hover-activated features and multimedia content help ensure visitors remain engaged and informed. Despite excellent real-world results, the desktop site scored a modest 65/100 for performance on PageSpeed Insights' test, as well as 80/100 for accessibility.
The company logo and graphics appear more impactful on the mobile site, while the hamburger menu helps clean up the top of the home page, allowing the compelling hero image to command attention. On a compact mobile screen, the website's information-rich sections require excessive scrolling.
The floating menu provides some relief, but the absence of a back-to-top button is more pronounced on the mobile site. That said, the mobile platform scored 31/100 on PageSpeed Insights' performance test, despite real-world tests proving pleasant.
https://www.graphicdesignaustralia.net.au/
Burleigh Heads, Queensland, Australia
Launched in 2004, Graphic Design Australia is a specialized graphic design studio recognized for its expertise in packaging design. This is evident when one visits the company's contemporary and visually attractive website, which includes a slideshow hero image of various packaged goods.
The website's navigation prioritizes efficiency, with a floating menu and a well-organized home page facilitating a seamless browsing experience. While the company's plans are not readily available, visitors have ample access to contact information and links to the company's social media profiles.
The slideshow hero image highlights the studio's style through dynamic portfolio staging, demonstrating the depth of their expertise. The home page features informative business facts, such as the number of brands developed since its inception, and offers a floating menu for easy navigation. Moreover, WAVE did not detect any contrast errors.
During real-world testing, the gray text does not stand out against the gray background. The home page relies on visuals to keep users interested, with no interactive elements, such as zoom-in effects or hover-activated images, to engage them. On WAVE, the site detected missing alternative text.
The home page is spacious and well-structured, with a transparent floating menu and minimalist color scheme contributing to its professional aesthetic. The site launches into a captivating slideshow reel that's particularly impressive on desktop screens, followed by neatly organized sections highlighting the studio's primary services. This smooth layout creates a natural website narrative that feels intuitive and easy to follow.
The mobile version maintains the desktop version's smooth navigation, aided by a hamburger menu that tidies up the top of the home page, ensuring the graphics and logo stand out. That said, some images appear distorted, while the social media icons in the footer menu should be more prominently placed to avoid oversight.
While the mobile site's menu conveniently includes portfolio categories for easy navigation, the absence of a sticky top function and scroll-to-top button hampers user navigation. Moreover, the site scored 50/100 on PageSpeed Insights' performance test and 78/100 for accessibility.
https://adventuregraphics.co.uk/
Sutton Coldfield, Birmingham, U.K.
Adventure Graphics, based in Sutton Coldfield, Birmingham, is a creative agency offering a diverse range of services, including graphic design, web design, web hosting, and more. The company's website features an electrifying color scheme that includes pops of sunny green to draw attention to important navigation points and business facts.
With a cohesive color scheme and a clear website narrative, scrolling through the site is a breeze. Plus, features like a sticky top menu, hover-activated functions, and convenient access to social media links and contact information elevate the browsing experience.
The website offers a floating menu for easy navigation and quick access to contact information and social media channels. The presence of customer testimonials throughout the home page helps boost credibility, while the various motion graphics, sticky chat feature, and hover-activated features help improve engagement and hold attention.
The small company logo lacks contrast, easily escaping notice, while the bold color scheme can feel overwhelming. The green tone of the sticky chat feature does not stand out against the lime green color scheme, causing it to go overlooked. Accessibility issues, such as empty links and contrast errors, both flagged by WAVE, could disrupt browsing.
The home page offers seamless flow, with well-organized sections and engaging headings guiding users through the wealth of information. Unlike its mobile counterpart, the desktop site boasts hover-activated selections and a drop-down menu, leading to an interactive browsing experience.
Additionally, the floating top menu includes contact information and social media links, making it convenient for desktop users to reach out. The site performed well with Google's PageSpeed Insights accessibility test, scoring 91/100, while its performance test yielded an 87/100 score.
The mobile version maintains a smooth flow, effectively presenting information in a compact but digestible format. The logo is more prominent on the mobile site, and the hamburger menu does well to tidy up the top of the home page. To enhance accessibility, the contact details icon remains at the top for easy connection. The site excelled on Google's PageSpeed Insights, garnering 91/100 for accessibility and 66/100 for performance.
We've curated a list of five graphic designer websites that boast excellent navigation and intuitive portfolios. Among them, the Kimp website example stands out for its engaging visuals, multimedia content, and cohesive website narrative, making it an excellent example of a good graphic design website.
A graphic design website should have a clean but visually engaging layout that highlights your portfolio and incorporates branding elements seamlessly. Additionally, it should provide clear navigation and easy access to essential information, such as contact details, pricing, and client testimonials.
Yes, having a professional website is highly beneficial, especially for graphic designers who want to expand and build trust in their brand. The website serves as a centralized hub where potential clients can view their designs, prices, and services, and learn more about their qualifications.
A graphic design website stands out when it effectively showcases the company's diverse and impressive portfolio, which should embody its unique style and brand identity. Moreover, prioritizing a user-centric experience with intuitive navigation and interactive content differentiates the company from competitors.
When evaluating a graphic design website, several key elements should be considered, including visual appeal, user experience, responsiveness, loading times, brand consistency, and the quality of the content.
