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Funeral Home Website Examples - 5 Sites That Radiate Compassion

In-depth reviews of funeral home websites that impress with a friendly UX, informative content, and a caring, supportive tone.
Carolin Hewitt
By Carolin Hewitt, Sep 3, 2024
Carolin is a Copywriter for Zarla. She has a background in marketing communication and brand building, and has written articles about branding and logo design for small businesses.
An example of a funeral home website.

As a business I would only seek out when dealing with the loss of a loved one, I would want the website of a funeral home to make a compelling case conveyed in a compassionate and dignified manner for me to use their services. To feel reassured of my choice, I'd want to see reviews, detailed service descriptions, and images of the premises.

I'd also want to find an indication of pricing and a selection of related resources, particularly for planning and grief support. If you're ready to set up your funeral home's digital storefront, try our funeral home AI website builder to get started. It will generate a custom launch-ready site complete with content in less than a minute.

How We Evaluate Websites:

Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.

Bonney Watson

desktop screenshot of website Bonney Watson

chain icon https://bonneywatson.com/

pin icon SeaTac, Washington, U.S.

Bonney Watson, a funeral home serving the Greater Seattle area, has been in business for over 150 years and offers a comprehensive range of services. With a tasteful video reel and the keywords "honor," "celebrate," and "remember," the site's home page instantly makes a professional, respectful impression.

I liked that the site features plenty of custom photos instead of stock images and the compassionately written and easy-to-follow content of the "Where to begin" section. I was also impressed by the extensive selection of resources, including FAQs, a blog, and a cemetery map, but I missed information relating to grief support.

Pros and Cons

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Plenty of custom images and staff photos give the site a comforting personal touch, and customer reviews support the business's credibility. Contact information is clearly displayed, and the site is pleasantly easy to navigate. Aside from a few contrast issues, most of the site's pages performed well on WAVE.

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I missed grief support resources on the site and would have liked a dedicated page for customer reviews. While contact CTA's are featured at the top of the home page, they disappear upon scrolling, which I thought was rather inconvenient.

Desktop Review

desktop screenshot of website
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I liked the generous breathing room between elements and the large font sizes on the desktop site as these made the extensive content easier on the eyes and highly legible. However, I felt that the visual appeal of the blog page could be improved with larger images. On desktop, the home page scored an impressive 100/100 for accessibility on Google's PageSpeed Insights. Its performance score, on the other hand, was much lower at 58/100.

Mobile Review

mobile screenshot of website
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Instead of a video reel, the mobile site's home page features a photo of a casket being transported in a horse-drawn carriage as its hero image, which I thought added a lovely traditional touch. I also like the decision to fade in the three text-overlay keywords after each other rather than featuring them at the same time, as this would have looked more cramped and crowded than appealing.

Another feature that stood out to me right away was a "Call Us 24/7" CTA button, which I think would also be great to include on the desktop version. As with the desktop site, the home page of the mobile version scored 100/100 for accessibility but had a lower score, this time of 51/100, for performance.

Ridley Funeral Home

desktop screenshot of website Ridley Funeral Home

chain icon https://www.ridleyfuneralhome.com/

pin icon Etobicoke, Ontario, Canada

Ridley Funeral Home is a long-established family-owned business that offers a comprehensive range of funeral service options. I found it easy to get a quick overview of what they offer simply by viewing their main menu items' drop-down options and really liked the extensive selection of resources provided.

The "Obituaries" page stood out to me for two reasons: it features helpful search filters and each entry has a "Send Flowers" button that links to the site's online tribute store. However, I thought the inconsistent application of two different fonts for content headings was an odd creative choice.

Pros and Cons

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The site makes learning about the business's comprehensive service offerings and resources easy through a neatly arranged site menu, and a dedicated testimonials page aids credibility. I thought the "Send Flowers" button on obituaries was a lovely idea.

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While I liked that the site provided detailed information about its services, I thought that many pages felt bland and lacked visual appeal. The cursive, hand-written font of some of the content headings looks inconsistent with the rest of the site's aesthetic. According to accessScan, the site is not compliant with assistive technologies.

Desktop Review

desktop screenshot of website
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While the desktop site ticks all the essential boxes in my book with regard to content covered, legibility, and navigation, I felt it had limited visual appeal and could do with brighter images that infuse a feeling of hope into its otherwise rather solemn aesthetic and more graphics to break up content. On Google's PageSpeed Insights, the home page achieved a performance score of 60/100.

Mobile Review

mobile screenshot of website
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While the hero image on the mobile site's home page looks a little brighter than its desktop counterpart, its considerably smaller scaling and proportionally much larger text overlay strongly reduces its impact. Although the mobile site is similarly easy to navigate as the desktop version, many pages look even more text-heavy on a smaller screen. During my real-world tests, the mobile site took a moment to load, which was reflected in the home page's performance score of 22/100 on Google's PageSpeed Insights.

Fishwicks Funerals

desktop screenshot of website Fishwicks Funerals

chain icon https://www.fishwicksfunerals.co.uk/

pin icon Beetham, England, U.K.

Fishwicks Funerals prides itself on its commitment to family values and delivering service with care. I liked that their site features images of the premises, giving users a good idea of what to expect, and that pricing information is easy to find. While the site's aesthetic reflects an appropriately dignified image, I thought that there is more content it should cover, such as providing related resources, to better inform and engage users.

Pros and Cons

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I liked the site's elegant design and slide-in graphics, which add a subtle dynamic touch. Custom images and staff photos make the site feel more personal and approachable, and aside from a few contrast issues on several pages, the site performed well overall on WAVE.

minus sign

The site is missing trust-building elements, such as customer reviews, and I would have liked to see more resources to help users navigate times of grief. I also felt it should introduce more image variation, as several images are used repeatedly.

Desktop Review

desktop screenshot of website
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I really enjoyed the slide-in features while browsing the desktop site, as these added an energizing, modern touch to the otherwise very earnest and dignified design of the site. A good balance of images — although a better variety is needed — and text with adequate breathing room make the content very palatable. The site also loaded pleasantly fast during my real-world tests.

Mobile Review

mobile screenshot of website
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While the series of hero images on the home page is not fully visible above the fold on the desktop version, I could see the full images at first glance on the mobile site, which I thought made them appear more impactful. I also liked that the mobile site maintained the slide-in features I enjoyed on the desktop version. However, I felt that some of the text was rather small for easy reading.

While I found the mobile browsing experience to be fast, the home page had a poor performance score of 38/100 on Google's PageSpeed Insights test.

First Avenue Funeral Services

desktop screenshot of website First Avenue Funeral Services

chain icon https://www.firstavenuefuneral.com/

pin icon New York, New York, U.S.

First Avenue Funeral Services offers a wide range of funeral services and describes its offerings as "least expensive, most competent." I liked the website's elegant color palette, which I thought was applied beautifully across the site's pages with subtle design elements.

Aside from attractive, consistent branding, the site also covered all the key elements I would expect of a funeral home website, such as obituaries, service descriptions, and grief support resources. While it also features an online catalog of urns and caskets, which can be very helpful, I missed testimonials to reassure me of the company's credibility.

Pros and Cons

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The site's design is stylish and dignified, well-suited to a professional funeral home, and contains detailed information about the business's services. I liked the maps and calendar features, as well as the daily grief support message service and the "Send Flowers" option, although I thought CTAs for these should be made more prominent on the site.

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The "Testimonials" page is misleading, as I would expect it to feature customer testimonials rather than containing a request for customers to submit feedback. I also thought the "About Us" page was missing a bit of background about the business in addition to describing what they do. WAVE flagged several errors on many of the site's pages, indicating accessibility issues.

Desktop Review

desktop screenshot of website
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I enjoyed browsing the desktop website, finding the stylish design with just the right amount of white space between elements very appealing. However, I would have liked the contact CTA's at the top of the page to remain in sight while scrolling down. While Google's PageSpeed Insights gave the home page a moderate performance score of 83/100, I experienced no delays or issues relating to performance during my real-world tests.

Mobile Review

mobile screenshot of website
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While I liked that the home page on the mobile site maintained the same content order as on the desktop version, I thought the hero banner's size was downsized a little too much, appearing rather disproportionate to the rest of the content and losing its impact.

The lack of a floating menu is not ideal, leading to a lot of scrolling, but I liked that the menu displays the main and sub-sections, which made it easy for me to see how the content is organized. While my real-world experience was overall very pleasant, Google's PageSpeed Insights gave the mobile site's home page a low performance score of 35/100.

Solie Funerals

desktop screenshot of website Solie Funerals

chain icon https://www.soliefunerals.com/

pin icon Everett, Washington, U.S.

Solie Funerals is a family-run funeral home with an on-site crematory that provides traditional, contemporary, and hometown funeral services. I found the site pleasant to peruse, which I attribute to its neat layout and concise text blocks. It also features plenty of nature photos, which I thought had a wonderful calming yet uplifting effect.

I really liked that the site highlights its focus on family and inclusivity in its content, as well as the grief support resources it features. I thought the option to sign up for a year of weekly grief support messages was a valuable addition to the site.

Pros and Cons

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The site's clean layout and large text sizes make it pleasant to navigate, with an accessibility menu offering extra value and making it easy for anyone to peruse the site comfortably. I thought the CTA buttons for calling the business, sending flowers, and making payments were convenient.

minus sign

I missed images of staff to give the site a more personal touch and make it feel more approachable. Despite having an accessibility menu, accessScan only rated the site as semi-compliant with assistive technologies.

Desktop Review

desktop screenshot of website
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While I enjoyed the focus given to the hero images on the home page, I thought the text overlays should be placed a little higher so that the accompanying CTA buttons are visible above the fold. The design of the current obituary listings featured directly below the main banner looks a bit indifferent with no consideration given to text-to-image contrast and text overlays obscuring faces — there are more elegant and appealing ways these could be displayed.

Mobile Review

mobile screenshot of website
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Unlike the desktop site, which opens with a series of hero images on the home page, the mobile site features the current obituary listings as the first element on the home page. I thought this was a poor design choice, as the tranquil outdoor images used on the desktop version ease the user in nicely instead of launching them straight into the topic of obituaries.

I also missed the CTA button for sending flowers at the top of the page but was glad to see the accessibility menu clearly displayed on the mobile site. During my real-world tests, I had no complaints about loading speeds, whereas Google's PageSpeed Insights report diagnosed multiple performance issues and assigned the home page a score of 28/100.

FAQs:

Where can I see a good funeral home website design?

You can browse the examples of funeral home websites we assembled, along with detailed reviews, to see a few good design options.

What essential information should be included on a funeral home website?

  • Information about services.
  • Pricing details.
  • An "About Us" section.
  • Location and contact information.
  • Grief support resources.
  • Obituaries.
  • Testimonials.

What design elements are important for a funeral home website?

A calming color palette, clean, easy-to-navigate design, clear CTAs, professional images, and a respectful and compassionate tone are essential elements for a funeral home website.

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