Food truck websites serve as dynamic intersections where delicious food meets digital visibility. Essential features of a well-crafted food truck website include a calendar, transparent pricing, and images of its menu. Additionally, given their reliance on word of mouth, prominently displayed social media links are crucial for enhancing visibility.
To get started on your website, use our food truck AI website builder and you will have a comprehensive food truck website, complete with content and images, ready to go in minutes.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.adamsgrubtruck.com/
San Francisco, California, U.S.
Introduced in 2011, Adam's Grub Truck is a San Francisco-based food truck specializing in gourmet burgers and tacos. The food truck's website opens with a captivating hero image of two flaming dragons. While the alluring graphic competes with the food truck's more understated logo, it does help solidify the website's adventurous and dynamic branding.
Serving as a centralized hub, the website is concise but visually compelling, and customers can effortlessly peruse unpolished images, browse through the menu options, locate contact information, and navigate to the food truck's social media channels.
The primary menu remains conveniently fixed at the top of the screen. The images of food appear raw and unpolished, providing a realistic look at the food truck's offerings. This approach enhances the overall appeal and transparency of Adam's Grub Truck. Additionally, visitors can find the contact details and social media icons in the footer menu.
The logo and hero image compete for attention, confusing the website's branding. The website does not include captivating headings, CTAs, interactive elements, or well-organized sections, making it feel busy and incomplete. WAVE also picked up missing alternative text and contrast errors, but the latter is mainly due to the multiple overlay images.
Navigating the desktop site is quick and simple, eliminating the need for excessive scrolling. The website primarily relies on visuals to keep visitors intrigued, but there are no interactive elements, such as zoom-in functionalities or hover-activated images, to keep desktop users engaged.
That said, the platform produced brilliant scores with Google's PageSpeed Insights, including 93/100 for performance and 100/100 for best practices.
On the mobile site, the business logo and the website's header graphic continue to compete for attention, despite both elements appearing smaller in size. The primary difference between the two sites mainly comes down to menu presentation, as the mobile site adopts a hamburger menu style to help clean up the home page.
However, the website's lack of interactive elements makes the mobile browsing experience feel monotonous. On Google's PageSpeed Insights, the mobile site scored a solid 68/100 for performance and 88/100 for accessibility.
https://www.thelittletaquero.co.uk/
Bristol, South West England, U.K.
The Little Taquero settled in Bristol, England in 2014 with an aim to introduce Mexican and Central American food to the city. The website's branding and color scheme are consistent and cohesive, and they complement the logo's charming character. Navigation is intuitive, with clear menu options that help guide visitors through the various sections.
However, the home page mainly focuses on the business's history, while information about the food truck, including its menu, contact details, gallery, and events, is available on separate pages.
The website boasts a clean, simple layout, with readable text and clear branding. Graphics of skeletons, which stand out as both peculiar and charming, are scattered across the website to reinforce its distinct personality. The "Contact Us" page features a helpful calendar to stay informed about the food truck's latest location.
The website lacks interactive elements, visual appeal, and CTAs, resulting in a barren digital landscape. There is no floating menu or back-to-top button available, and customers must browse the gallery to view the food truck's menu options. Furthermore, WAVE located over 20 contrast errors.
On the desktop site, navigation is smooth and effortless, and there is plenty of visual breathing room. However, while the website is concise and easy to explore, the home page is text-heavy, with very few headings, interactive elements, or visual appeal.
The absence of these elements makes the desktop browsing experience feel tedious, especially for users who value quick results. On Google's PageSpeed Insights, the platform scored 81/100 for accessibility and 84/100 for performance.
With the mobile version, the text and logo are easier to read, but the information-heavy sections can slow down the scrolling experience. Access to the food truck's important information, including contact details and event listings, is hidden behind a hamburger menu, making access less intuitive. On Google's PageSpeed Insights, the mobile site scored 72/100 for accessibility and 56/100 for overall performance.
Pfaffenthal, Luxembourg City, Luxembourg
Tabor Food Concept serves up authentic Ethiopian food in Pfaffenthal, bringing a taste of African cuisine to the European city of Luxembourg. The home page is simple and easy to navigate, and it effortlessly incorporates colors from the logo to create a cohesive aesthetic.
Navigating the website is quick and straightforward. Additionally, the home page offers easy access to important details about the food truck, including its contact information, operating hours, and weekly schedule, ensuring a streamlined browsing experience for those who appreciate accessibility.
The home page maintains a cohesive color scheme that helps ease navigation, while the operating hours, location, weekly schedule, and contact details are readily available. The website performed well on WAVE, with just two empty links and two contrast errors detected.
While the food menu is accessible through the main menu, its lack of prominent placement on the home page could cause inconvenience. Moreover, the home page is missing interactive elements, and the Facebook icon is small enough to be overlooked. Additionally, the logo does not integrate with the backsplash well.
The desktop site offers a vibrant and visually rich experience, though it comes with design challenges. The overlapping imagery can make the layout feel cluttered, potentially overwhelming desktop users. Moreover, the back-to-top button lacks sufficient contrast against the overlaid image, making it easily missed.
On the positive side, the menu options change color upon hover, helping visitors easily identify their selections, while the gallery's horizontal layout appears neat and compact. On Google's PageSpeed Insights, the site scored 86/100 for accessibility and 82/100 for its performance.
The website's smooth navigation and high-quality images translate well on mobile screens. However, in contrast to the desktop site, the gallery adopts a linear layout, resulting in excessive scrolling. Nevertheless, the back-to-top button and hero image's interactive elements are more noticeable on the mobile site, contributing to an engaging scrolling experience.
While real-world tests of the mobile site proved pleasant, on Google's PageSpeed Insights test, the site scored 86/100 for accessibility and a modest 59/100 for its overall performance.
Davenport, Iowa, U.S.
Located in Iowa, Karam’s Mediterranean Grill is a Mediterranean food truck run by Moroccan-born owner Hamid Karam. The food truck's website mirrors the richness of the Moroccan culture through its captivating color palette, while a sticky top menu and convenient ordering options ensure seamless navigation.
The website's clever use of space and motion graphics elevates the visual experience, creating a smooth and immersive scrolling journey. Moreover, the site boasts multiple customer testimonials to help build brand credibility.
The website uses a sticky top menu to keep its options within easy reach, and the ordering system is advertised clearly. Other stand-out features include a calendar, customer testimonials, and links to the DoorDash app. The website performed well on WAVE, with only three link-related errors and three contrast errors detected.
The logo gets lost among the plethora of colors, especially as its tones are not incorporated into the website. The food truck's social media icons appear small, making them easily missed in the footer menu. On the mobile site, the floating menu is inconsistent and often overshadowed by the website's bold imagery.
The desktop website offers a delightful browsing experience with its spacious and well-structured layout. The interactive design, which features zoom-in effects on various call-to-action buttons and images, ensures visitors can easily navigate and select options.
However, the food truck's logo fails to command attention on the desktop site, diminishing the impact of its branding. On Google's PageSpeed Insights, the site scored an impressive 90/100 for its performance and 86/100 for accessibility.
The mobile site maintains the desktop version's user-friendly navigation but embraces a compact layout, allowing the logo's details and various images to stand out. However, on the mobile version, the sticky top menu is not consistent, as the site's visuals occasionally overshadow it, making the website feel clunky and unpolished.
Additionally, the desktop version's interactive features, including the hover-activated images, are noticeably absent, making the mobile site feel less engaging. That said, the mobile site scored 64/100 on Google's PageSpeed Insights performance test, as well as 82/100 for accessibility.
https://shortysfoodtruck.com.au/
Sydney, New South Wales, Australia
Shorty's Food Truck is a catering and food truck business specializing in gourmet burgers and Greek cuisine. The company's branding is clean and consistent, with the orange and gray colors seamlessly incorporated into the website's various interactive elements. The business's contact information is readily available, and the home page does well to champion the food truck's menu, blog, and social media handles.
The website implements a sticky top menu, ensuring key navigation options remain accessible. Furthermore, the food truck's contact information, social media icons, and secure payment options are displayed on the home page, appealing to visitors who value quick results.
The headings and text vary in size, which could feel overwhelming. The logo is not promptly displayed on the desktop site, making it less memorable. Additionally, WAVE identified over 60 contrast errors and several link-related issues, slowing down the user experience.
The desktop website features a hover-activated main menu, where selections change color upon hover, facilitating an interactive and visually engaging browsing experience. The content-rich home page and the floating menu are commendable, but the boldness of the floating menu distracts the eye, contributing to the busy layout. This also highlights the need for a more obscure back-to-top button.
On Google's PageSpeed Insights, the desktop site performed relatively well, scoring an impressive 75/100 performance and 100/100 for best practices.
On the mobile site, the main menu is presented in the hamburger format, contributing to a clean and simplified appearance at the top of the page. While the floating menu maintains its bold color scheme, its more compact appearance minimizes its visual impact. In contrast to the desktop website, the food truck's logo is prominently featured at the top of the page.
On Google's PageSpeed Insights, the mobile site scored 36/100 for its performance, despite solid real-world experience. However, the site received 85/100 for accessibility and 96/100 for best practices.
Having an eye-catching and on-brand website for your food truck is a solid investment, as it serves as your business's digital storefront. A website will help improve your food truck's credibility and help customers view your brand as professional. See our curated list of food truck website examples to find inspiration.
The cost of creating a food truck website may depend on several factors, including the complexity of the site and the features you'd like to incorporate. While some platforms, such as Canva and Wix, offer free website builders, a professional web designer could range anywhere between $500.00 and $5,000.00 per website, or more.
Yes. If your food truck offers delivery or catering services, your food truck website must offer an online ordering or booking system.
Food trucks thrive on word-of-mouth advertising, making it crucial for potential customers to learn more about your menu, even if they haven't visited your truck. Given the mobile nature of food trucks, a website serves as a reliable resource for customers looking to visit your next location and discover more about your offerings.
