A good floral website typically features a visually appealing aesthetic and vibrant, high-quality visuals that celebrate the beauty of flowers. Common features include intuitive navigation menus, filtered search tools, and genuine customer reviews, complemented by a user-friendly online ordering system and customizable delivery scheduling options.
To get started on your own website, use our florist website builder to design a beautiful florist site, complete with content and images, in under a minute.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://propsfloraldesign.com/
Halifax, Nova Scotia, Canada
Founded by sisters Susan MacIntosh and Dawn MacFadden, Props Floral Design opened its doors in Halifax in 1997. The store's website is thoughtfully designed for user-friendliness, offering a spacious browsing experience. It prominently features information on the florist's prices, workshops, and flower subscription service, catering to both local customers and online visitors.
In addition, a floating, hover-activated menu provides swift access to the store's contact details, blog, and customer testimonials, demonstrating its commitment to transparency and keeping customers informed.
A floating menu ensures easy navigation throughout the site, while its drop-down functionality helps visitors explore various categories without excessive clicks. Crucially, the home page prominently displays the store's key information, including its contact details and operating hours, contributing to an informative shopping experience.
Customer testimonials are available on separate web pages, but their absence on the home page is noticeable. As a result, the home page lacks trust-building content. Additionally, the store's social media links are not prominently advertised, and WAVE found multiple contrast issues, impacting the site's accessibility and usability.
The desktop site's layout is airy and straightforward, facilitating a visually appealing and user-centric experience. Thanks to the convenient floating menu and hover-activated content, the website's shopping functionalities are easy to navigate, and they encourage visitors to explore the site's other offerings.
However, the floating menu does not include the shopping bag, search tool, and account icons, making the website feel less intuitive. That said, according to Google's PageSpeed Insights, the site performed well, scoring a respectable 63/100 for performance and 93/100 for accessibility.
In contrast to the desktop website, the mobile version excludes a floating menu. Instead, the mobile site features a hamburger menu, which helps clean up the top of the home page and place emphasis on the shopping bag icon. However, the lack of intuitive navigation tools and hover-activated elements makes the mobile site feel less distinct and engaging.
On Google's PageSpeed Insights, the site scored 25/100 for performance, despite our solid real-world testing. That said, the mobile site retains the desktop version's impressive accessibility score of 93/100.
https://www.adeneflowers.co.za/
Wolseley, Western Cape, South Africa
Described as a "flower haven" by founder Adene Nieuwoudt, Adene's Farm Flowers is a working farm and traveling florist based in Wolseley, South Africa. The founder's deep love of flowers shines through the company's website, which boasts an airy aesthetic adorned with polished images of Adene surrounded by lush flowers.
While the website lacks prominent headings and CTAs, it offers convenient access to the online store, a registration/login form, and the company's social media icons and contact details are easily accessible. Additionally, the spacious layout and floating top menu streamline navigation.
The website displays social media icons in both the top and bottom page menus, making it easy for visitors to connect. A trackable shopping bag icon enhances the browsing experience by allowing users to monitor their purchases. Prominent visuals of the farm immerse visitors in its natural beauty, while the floating menu ensures swift navigation.
Although convenient, both the shopping bag icon and the social media icons appear small and are easily overlooked. Additionally, the website lacks interactive content, compelling CTAs, and pricing information. Moreover, WAVE identified several contract errors and empty links that could disrupt the scrolling experience.
Despite the absence of clear headings and filtered sections, the desktop site maintains a spacious and organized layout. Hovering over the various images triggers a zoom effect, enhancing the browsing experience for desktop users. Moreover, the images' unconventional layout facilitates a distinct browsing experience. On Google's PageSpeed Insights, the site scored 94/100 for accessibility and 63/100 for overall performance.
On the mobile site, the images appear linear and well-organized, and the various headings in the images are more prominent. Paired with a tidy hamburger menu, the shopping bag icon, the social media icons, and the account registration/login links are given greater prominence.
However, the company's logo appears off-center, in both the top and bottom-page menus. On Google's PageSpeed Insights, the site's performance decreased to 41/100. However, the accessibility score remained high at 94/100, promising streamlined and efficient navigation.
Alexandria, New South Wales, Australia
Floraly, an online florist founded in 2019, was launched with the goal of becoming Australia's "most loved, most sustainable flower gifting company." The company's commitment to eco-friendly farming practices is proudly promoted on its website, which features a spacious layout, clever navigational tools, and valuable customer reviews.
The home page welcomes visitors with a slideshow of joyful and immersive imagery. It also provides access to a search bar, an online shopping bag, and a floating menu with hover-activated drop-down options. Together, these elements create an engaging user experience.
The website impresses with hover-activated images, which appear unpolished, providing a realistic preview of flower arrangements. The rotating banner of company commitments and insightful customer reviews help bolster credibility. Floraly's latest Instagram posts are visible on the home page, complementing the website's design and bold footer menu.
The abundance of text, graphics, and images, which vary significantly in size, can create a cluttered browsing experience. Important information, such as contact details, FAQs, and the Floraly blog, is relegated to the footer menu, making it less accessible. While WAVE only found two contrast errors, it also identified multiple link-related issues.
The desktop website offers an interactive experience with its hover-activated main menu, images, and customer review section, engaging visitors right from the start. Upon hover, a line or color change appears beneath a selection, aiding desktop users in tracking their navigation effortlessly.
While the sticky discount box in the bottom-left corner can overshadow the currency converter in the footer menu, causing it to go overlooked, the website maintains an intuitive layout. On Google's PageSpeed Insights, the site performed well, scoring 77/100 for accessibility and 69/100 for overall performance.
Despite the lack of hover-activated options, the various motion graphics and the rotating banner of company commitments translate well on mobile screens, maintaining the desktop site's engaging welcome. The main menu is streamlined into a compact hamburger menu, allowing the logo to command attention while still giving prominence to the shopping cart icon and search tool.
Additionally, the various payment options in the footer menu are more noticeable on the mobile site. On Google's PageSpeed Insights, the mobile site's performance decreased to 32/100, but its accessibility score remains high at 82/100.
Rathfarnham, Dublin, Ireland
Founded in 2017, The Crate is an online flower delivery service specializing in custom bouquets, wedding arrangements, and event flowers. The Crate's website boasts cohesive branding, bold headings, and well-organized categories, providing a vibrant showcase of the service's diverse floral offerings.
Visitors are greeted by a slideshow reel that features the owners, their flower arrangements, and helpful CTAs that direct users to the relevant page. Other standout navigation tools include a sticky chat box, a floating menu, a trackable shopping cart, and an intuitive search bar.
Customer reviews are prominently displayed on the home page, ensuring transparency and trustworthiness. While the company's prices and social media handles are readily available, a sticky chat box provides swift access to The Crate's customer support. Additionally, visitors can create an account and easily track their purchases.
The website appears busy at first, with plenty of visuals and headings overwhelming the design. On the mobile site, the subscription box appears off-screen, making navigation feel less intuitive. Furthermore, WAVE found multiple errors that detract from the user experience, including empty links and linked images missing alternative text.
The Crate's website delivers a visually striking and user-centric experience for desktop users by combining high-quality imagery with intuitive navigation. The streamlined main menu, featuring just three options and an additional drop-down, maintains a clean aesthetic to highlight the floating menu and logo.
A sticky box labeled "THE CRATE CLUB" effectively draws attention, encouraging users to subscribe to the service while providing insight into its benefits. On Google's PageSpeed Insights, the site scored 69/100 for performance and 92/100 for accessibility, reflecting its well-balanced design.
The mobile site does not translate well on a smaller screen. One noticeable issue is that the sticky box for the subscription service appears off-screen, requiring users to scroll horizontally to access it. This not only makes the site feel clunky but also risks the feature being overlooked entirely.
On a positive note, the main menu is neatly condensed into the hamburger format, which helps clean up the home page and allows the search tool and shopping bag icon to take center stage. While real-world experience proved pleasant, the site scored 32/100 for performance on Google's PageSpeed Insights.
Napa Valley, California, U.S.
Konjo Flowers is a family-owned floral business that believes in spreading joy through flowers, plants, and chocolate. Located in Napa, California, the business caters to all occasions, including weddings and birthdays. These occasions are prominently displayed in the main menu, which features hover-activated, drop-down options, facilitating user-friendly navigation.
The hero image, boasting a blossoming bouquet, draws attention, creating a captivating welcome. The website's layout is spacious and well-organized, with clear headings and unpolished images helping to direct visitors as they scroll.
The website prioritizes accessibility and encourages users to contact Konjo Flowers' team for assistance, revealing a commitment to inclusivity. The home page features a map, the operating hours, and the address, providing quick access to vital information. On accessScan, the site received 100/100 for readability, demonstrating sufficient contrast.
While visitors are greeted by a bold hero image and a gallery of floral arrangements, the bottom of the home page lacks visually captivating content and clear headings, making this text-heavy layout appear incomplete. In addition, the absence of a floating menu and a back-to-top button leads to extensive scrolling, especially for mobile users.
The desktop website offers a spacious layout that's easy to navigate, but the lack of content at the bottom of the home page can make it feel less engaging. The absence of a footer menu adds to this issue, leaving the bottom of the desktop site feeling neglected. Here, the Instagram tool, represented by an almost missable icon, would have been more impactful if it displayed Konjo Flowers' latest posts.
Additionally, when framed by a solid hero image, the details of the sunflower logo fail to command attention. That said, on Google's PageSpeed Insights, the desktop site scored 95/100 for accessibility and 92/100 for performance, highlighting the site's efficiency.
Unlike its desktop counterpart, the mobile website optimizes visual space, resulting in a compact and well-structured layout. Konjo Flowers' essential information, including its telephone number and email address, is prominently displayed in a more digestible linear format.
Moreover, the Instagram icon, delivery details, company logo, and customer reviews appear more visible on the mobile site, prioritizing accessibility. On Google's PageSpeed Insights, the site received a modest 63/100 for performance, but it retains the desktop site's high accessibility score.
We recommend Zarla's AI website builder for creating a florist website. Our website builder is able to generate a fully-fledged florist website, complete with content and high-quality images, within minutes.
A flower shop website is an easily accessible platform where customers can explore and purchase flower arrangements. It serves as a digital storefront, effectively advertising the shop's operating hours, contact information, and delivery options.
We've curated a collection of florist websites prioritizing functionality and user navigation. Among them, the Floraly website is one of our standout examples, as it boasts intuitive navigational tools, realistic images of flower bouquets, and hover-activated content, making it a prime example of a good florist website.
A florist website can improve its online presence by incorporating high-quality images, SEO-optimized content, special offers and discounts, blog and marketing content, and an online ordering system.
