Farm websites serve as digital brochures, providing a captivating window into the diverse offerings of agriculture businesses. Alongside eye-catching visuals and detailed information about its services, a farm website should highlight the farm's heritage, sustainability methods, and community support, fostering an instant connection with visitors.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.davisonorchards.ca/
Vernon, British Columbia, Canada
Founded in 1933, "Davison Orchards" is a family-run farm beloved for its vast majority of fruits, vegetables, and engaging farm experiences. The farm's website is designed with user-friendliness in mind, boasting clear headings and navigation points that simplify the browsing experience.
While the website may not include video or plenty of interactive content, it offers a wealth of unfiltered images that give visitors an authentic glimpse into farm life. Other noteworthy features include a convenient floating menu, a map for precise location identification, and easy access to contact details and FAQs.
The website boasts a floating menu, ensuring seamless access to the farm's primary attractions, online store, and FAQs. Tripadvisor reviews are prominently featured on the home page, building trust among potential visitors. Moreover, the imagery of the farm, coupled with swift access to its social media, creates an engaging online experience.
The website notably lacks video content, which would otherwise create a more transportive experience. The farm's telephone number is easily missed in the footer menu, potentially inconveniencing visitors looking for quick information. WAVE found several contrast errors, detracting from the website's accessibility and usability.
The desktop website appears spacious and well-organized, offering user-friendly navigation. The slideshow hero image, fully visible on larger screens, showcases farm activities, adding an immersive touch. Additionally, the interactive functionality of the review section is more pronounced on the desktop site, further encouraging visitors to experience the farm firsthand.
Despite solid real-world experience, the site scored a modest 56/100 for performance on Google's PageSpeed Insights. However, the platform's accessibility and best practices scores remain high at 93/100 and 100/100, respectively.
The hero image on the mobile site appears oversized, impeding the slideshow's immersive experience. However, the operating hours listed within the slideshow remain visible, ensuring visitors can still access vital information. The main menu adopts the hamburger format, offering a cleaner and more linear approach to navigation.
Given the increased scrolling time required on the mobile site, the floating menu proves more useful. While the mobile version retains the desktop site's accessibility and best practices scores on Google's PageSpeed Insights, the performance score lowered to 35/100.
https://www.mungallicreekdairy.com.au/
Ellinjaa, Queensland, Australia
With a storied history dating back to 1920, "Mungalli Creek Dairy" is a respected dairy farm located in Queensland, Australia. The farm has a deep-rooted commitment to sustainable farming practices and environmental care. These concepts are championed on its well-designed website, which highlights the business's dedication to its land, farmers, animals, and community.
Thanks to its well-organized layout and intuitive drop-down menu, navigating the website feels seamless. While the home page lacks a floating menu and visible contact information, the back-to-top button helps streamline the browsing experience.
The home page includes a message from the owner, visuals of the farmers and animals, and several testimonials from satisfied customers — collectively fostering trust in the farm's quality. The slideshow hero image adds an immersive element, while the blog and recipe sections provide a personal touch, further enriching the customer experience.
The website lacks a floating menu and sticky chat tool, and the farm's contact information and operating hours are not prominently featured. The text in the hero image clashes with the slideshow's visuals, creating contrast issues that may impede the reading experience. Notably, WAVE found several contrast errors, as well as empty links.
The hero images feel more engaging on larger screens, as it provides a comprehensive view of the slideshow. The home page's content-heavy layout and lack of a floating menu feel more pronounced on the desktop site, impeding the browsing experience for visitors who value efficiency.
However, the various sections on the home page, which include helpful testimonials and an overview of the latest blog posts, help entertain visitors as they scroll. On Google's PageSpeed Insights, the site performed relatively well, scoring 82/100 for accessibility and 96/100 for best practices.
On the mobile site, the slideshow commands a generous amount of space at the top of the home page, ultimately overshadowing the farm's logo and more compact hamburger menu. While the flow of the website remains smooth and easy to navigate, the lack of interactive elements and a sticky top menu hinders the scrolling experience, especially for mobile users who appreciate quick results.
Despite good real-world tests, the mobile site scored a solid 55/100 for performance on Google's PageSpeed Insights, as well as 80/100 for accessibility and 96/100 for best practices.
Fair Oaks, Indiana, U.S.
Established in 1999, "Fair Oaks Farms" is a prominent agriculture destination that offers a range of farm-related activities and experiences. From a cheese factory to an educational center highlighting modern farming practices, visitors are treated to an immersive farming experience.
Reflecting the farm's diverse offerings, its website is rich in content, with ample interactive elements and captivating visuals to keep visitors engaged. For convenience, the farm's latest events and seasonal changes are available on the home page, and visitors can easily find their contact details and operating hours.
The website impresses with its high-quality visuals, hover-activated menu, and quick access to online booking systems. For convenience, the home page promotes all the farm's upcoming events, as well as its operating hours, summer schedule, and seasonal activities. Moreover, the site performed excellent on WAVE, with only two errors detected.
The website is missing a floating menu, a sticky chat tool, and a back-to-top button. The farm's operating hours are only listed in the bottom-page menu, and its contact information is not readily available. Additionally, the social media icons are placed below the footer menu, which could lead to oversight.
The desktop site presents a unique navigation experience with its hover-activated main menu, showcasing predominantly image-based drop-down options that lead visitors on a memorable visual journey. The images on the home page zoom in upon interaction, which helps draw attention and inspire engagement.
Despite its interactive features, the content-rich home page could overwhelm users, and the absence of a floating menu and back-to-top button impedes navigation efficiency. On Google's PageSpeed Insights, the site performed well, scoring 87/100 for accessibility and 78/100 for best practices.
While the home page's visual content and layout components translate well on the mobile version, its information-heavy nature requires excessive scrolling. As a result, the lack of a sticky top menu and back-to-top button feels more noticeable on the mobile site. Despite its pleasant real-world experience, the mobile site's performance score lowered to 30/100 on Google's PageSpeed Insights. However, the site received 88/100 for accessibility and 79/100 for best practices.
Stellenbosch, Western Cape, South Africa
"Spier Wine Farm" is an award-winning winery established in 1692 in Stellenbosch, South Africa. While tradition is deeply ingrained at Spier Wine Farm, its website exudes a contemporary charm, with high-quality images and videos that transport visitors to the vineyards.
Upon arrival, visitors are greeted by an immersive view of the vineyards, along with options to watch an informative video, view its award-winning wine range, book a wine tasting, or purchase wine directly from the site. Navigation feels effortless, with the airy layout facilitating a smooth and spacious browsing experience.
The website seamlessly integrates polished images and videos showcasing the farm's experiences and offerings, captivating both new and loyal customers. The farm's operating hours and contact information are just a click away, while the shopping cart icon in the top-right corner helps customers track their purchases as they browse.
The website lacks standard navigational aids, including a floating menu and a back to top button, while a sticky chat tool is only accessible in the online store. The lack of interactive elements, including zoom-in functions or hover-activated images, makes the site less engaging. Moreover, WAVE found several contrast errors and empty buttons.
In contrast to most desktop websites, the Spier Wine Farm website boasts a hamburger menu, which tucks away essential information about the farm's offerings. That said, the farm's information, including operating hours, contact details, and social media handles, remains easily accessible.
While the captivating imagery scattered across the home page translates well on larger screens, the lack of a sticky-top menu and a back-to-top button slows the browsing experience for desktop users. Furthermore, on Google's PageSpeed Insights, the site scored 76/100 for accessibility and 93/100 for best practices.
Despite the absence of navigational tools, browsing the mobile site feels concise and straightforward. This is largely due to its more compact layout, which allows images and headings to appear linear and organized. Additionally, the streamlined footer menu helps neaten the bottom of the page, allowing the newsletter subscription form and social media icons to stand out.
While real-world experience proved seamless, the mobile site scored 30/100 for performance on Google's PageSpeed Insights. However, it did receive admirable scores of 79/100 for accessibility and 89/100 for best practices.
Ladner, British Columbia, Canada
"Emma Lea Farms," a family-owned and operated farm founded in 1885 in Ladner, British Columbia, is known for its variety of berries, which are available for picking during the harvest season. The farm's diverse berry offerings are artfully represented in its logo and throughout the home page, instantly appealing to new and old visitors.
Although the website lacks strong visual appeal, the minimalist WordPress layout provides easier navigation and focus on the key elements. In addition, visitors can easily find the location, contact details, and social media icons.
The farm's contact information and social media icons are promptly displayed at the top and bottom of the home page, while a floating menu provides seamless access to the online store. The farm's seasonal picking dates and operating hours are available on the home page, as well as an interactive map that helps visitors pinpoint its exact location.
The website lacks interactive elements, visually captivating content, and effective calls to action. Additionally, the Instagram social media tool appears non-functional. While WAVE did not identify any contrast errors, the site found multiple empty links and missing alternative text.
Navigating the website's airy layout is smooth and straightforward. However, desktop users who appreciate interactive elements, especially video content and motion graphics, may find the website less engaging. That said, including a floating menu improves navigation, and its drop-down functionality ensures important options are easily accessible.
The site performed well on Google's PageSpeed Insights test, scoring 78/100 for accessibility and 71/100 for overall performance.
On the mobile site, the farm's telephone number and social media icons greet visitors as they enter the home page, catering to mobile users seeking instant results. The organizational boxes surrounding important CTAs and headings appear more visible on a mobile screen.
While the hamburger menu's linear presentation facilitates focused browsing, it's missing the desktop version's convenient sticky top functionality. Despite offering a pleasant real-world experience, the mobile site scored 25/100 on Google's PageSpeed Insights test. However, it retains an impressive accessibility score of 82/100.
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We've curated a list of well-designed farm websites that showcase excellent design, functionality, and accessibility. Examples include Spier Wine Farm and Mungalli Creek Dairy, both of which provide valuable insights into what makes a good farm website.
A farm website can improve user engagement by including interactive elements, such as videos and hover-activated images, that help captivate visitors' attention. Including a blog, online store, recipes, and customer reviews can also help keep visitors invested in the site.
A farm website can showcase its offerings through premium images and videos of its products, facilities, and activities. Detailed descriptions, customer reviews, and easy-to-navigate sections also help highlight a farm's diverse offerings. For a good example of a farm website, see our review of the Fair Oaks Farms' website.
