Energy companies, no matter their specializations, are typically at the forefront of power, electricity, and natural gas exploration, production, and sales. As such, it's important for energy providers to create an engaging brand identity for both investors and customers to easily recognize the company and their services.
Noteworthy elements that should be present on an energy website include intuitive navigation options, engaging visuals of projects or services, and detailed information on sustainability or community-focused initiatives. If your energy company is in need of a strong online presence, this is your sign to create a standout site with our AI energy website builder.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Kings Langley, England, U.K.
RES is a renewable energy company with global projects focusing on wind, solar, energy storage, and green hydrogen. The website's nature-inspired design elements, including the color scheme and hero image, stood out to me and I think it effectively highlights the company's specializations.
I enjoyed perusing the website's home page and reading up on the company's work, latest resources, and sustainability initiatives, which were beautifully organized in an easy-to-read format. A notable feature for me was the accessibility toolbar in the top menu bar, which contains a wide variety of helpful site accessibility options.
I liked the comprehensive top menu bar and its use of drop-down information that gives users a quick overview of the various page links. I also appreciated the site's region-specific pages that were translated into the preferred language to facilitate global customers.
While it's a plus point that the website features video content, the video on the home page did not want to play, which was quite disappointing. WAVE noted several contrast errors on the home page, as well as other important sections like the "About Us" page.
I liked the desktop website's nicely organized content and the ample use of white space ensured that all sections had enough breathing room. While I appreciated the in-depth content coverage, I did get a little lost in the large selection of page links and I was unsure about where to find specific information. It was also quite disappointing that the website's video content did not play, which definitely impacted my browsing experience.
Performance-wise, all pages loaded reasonably fast but as mentioned, the video content did not load at all. On Google's PageSpeed Insights test, the home page scored 84/100 in the performance category.
On mobile, the website retains its polished appearance and I liked that the global page links and search bar remain prominent in the top menu bar. I found that the various page links remained uncluttered on the smaller screen and it was easy to navigate between pages, albeit a little overwhelming with the large amount of text.
Similar to its desktop counterpart, the mobile website's video content did not play correctly. Another downfall was that the accessibility toolbar was not available on mobile. The home page was awarded a PageSpeed Insights score of 47/100 in the performance category.
Oakland, California, U.S.
CalWave is a California-based company that specializes in the development of ocean wave energy technologies. I enjoyed the website's emphasis on everything seaside with its use of ocean-themed imagery and light color accents that highlight specific page sections. While the hero video is rather simple, it perfectly showcases the gist of the company's work.
What drew me most to this site was the company's innovative approach to sustainability and the unique power of its energy-harnessing technologies, which I was able to learn more about on the "Solutions" page. That being said, I think the website would benefit from some minor tweaks, such as slightly larger body text and more interactive content, to create optimal usability.
I liked reading about the company's history, key milestones, and team members on its "About Us" page, which also includes an informative video of its wave energy project. I also appreciated the prominent placement of the news section on the home page so that interested users could learn more about the company's achievements.
Some of the website's images are slightly pixelated, particularly on the "About Us" and "News" pages, which is quite underwhelming. I also think more visual interest would be generated with the addition of video content across the site. WAVE picked up several contrast errors and empty links on the home page.
While I liked the desktop site's spacious page layouts and interesting content sections, I did think some tweaks were needed for a more enhanced user experience — the website's body text should be enlarged and some white space should be removed to create a more condensed and organized online presentation.
I found some of the pages to load quite slowly, but the home page received a reasonable performance score of 56/100 on Google's PageSpeed Insights test. That being said, its SEO practices are optimal with a score of 92/100.
While the mobile website is easy to navigate, there are some design elements that aren't as impactful on the smaller screen as on the desktop version, particularly the home page's spacing and the hero video, which takes a longer than average time to load. I also think it's interesting that some images that appear pixelated on desktop appear to be more refined on the mobile site.
On Google's PageSpeed Insights test, the home page received a performance score of 27/100, indicating slow page loading times.
Geelong North, Victoria, Australia
Tango Energy provides a variety of gas and electricity plans for residential and business customers across Victoria, Australia. The website's charming animations stood out to me and I liked how it made the company feel all that more approachable. I also appreciated how easily customers can access their accounts with an intuitive mobile app.
A few noteworthy features that caught my attention included comprehensive information on the company's plans and pricing, as well as its AI-powered messaging tool, making the site quite user-centric. However, I think the inclusion of more informative images and video content would generate optimal visual interest.
I liked that customers can add their postcode to the home page and see if their location is covered by the company. On WAVE, the home page and other important sections, including the "About" and "Fees & charges" pages, have very few contrast errors.
I noticed that the company's contact details aren't prominently displayed in the top menu bar, and a CTA button would be great for customers to more easily get in touch with a team member. I also think the website would benefit from more striking visuals to ensure users stay on the site for longer and engage with the content.
I appreciated the desktop website's use of ample white space, calming color accents, and affable graphics to create a clean and contemporary online presence. I found it easy to locate the company's various plans and pricing, but I think its contact details should be added to the top menu bar for additional prominence.
Performance-wise, our real-world tests indicated fast page loading times, and Google's PageSpeed Insights test gave the home page a performance score of 69/100.
While the mobile website has a simple yet creative appeal, I think it is less impactful on the smaller screen without a hero image and mostly text-heavy sections. I liked that I could easily navigate the different page sections, but it would be great if additional images and videos were present to keep my attention and create a more engaging user experience.
While I found most pages to load quite fast, the home page's PageSpeed Insights performance score of 39/100 indicates otherwise.
Fremont, California, U.S.
Trina Solar specializes in solar energy solutions and they work on residential, commercial, and utility-scale projects. The website drew me in with the home page's wide variety of images and the project-specific video, which I think effectively showcases the company's work and global impact. I also enjoyed reading about the importance of solar energy and how it can be implemented in both residential and business spaces.
The website's regional pages are great for customers from around the world interested in the company's work, and I found the search bar to be quite helpful in navigating the ample page links. A standout section for me was the "Success Stories" page, which includes a good selection of completed projects with informative case studies.
I liked that the website offers a wide range of downloadable resources for users interested in learning more about the company's solar products. I also appreciated the site's "Complaints & Reporting" page as I thought it promoted transparency between the company and its customers.
Since I enjoyed the video content on the home page, I think the company should add a larger selection of project-specific videos to the site for more visual engagement. According to WAVE, the home page had a surprisingly large number of contrast errors and empty links, indicating suboptimal usability.
On desktop, the website features an image-forward layout with well-spaced content blocks that made my browsing experience quite seamless. I liked that the information-heavy pages had lots of breaks to ensure the sections did not become too overwhelming, and I also appreciated the addition of a back-to-top button. The home page's performance scored 51/100 on Google's PageSpeed Insights test, showing room for improvement with slow page loading times.
I found the mobile site to be easily navigable and well-rounded with lots of white spaces breaking up the text-heavy sections. However, some of the website's body text displayed quite small on mobile and I think it should be enlarged slightly for an easier reading experience.
Another downfall on the smaller screen was the lack of any CTA buttons in the top menu bar. On Google's PageSpeed Insights test, the home page received a performance score of 46/100.
https://www.noventaenergy.com/
Toronto, Ontario, Canada
Noventa Energy is a renewable energy company that specializes in Wastewater Energy Transfer (WET) systems. I liked the home page's hero video and its aerial view of cityscapes becoming "green", and I think it's a fun way to advertise the company's services and its focus on sustainability. The nature-inspired color scheme was a plus point for me, and I liked the repetition of the logo across the site for increased brand recognition.
I also enjoyed the addition of the company's social media feed on the website for increased engagement. However, I felt that the site's body text does not stand out sufficiently against the white background to create a comfortable reading experience.
I liked exploring the website's page links to learn more about the company's wastewater energy projects through videos, informative content, and case studies. I also liked the "About Us" page and how it expands on the company's mission and sustainability goals.
I found it really difficult to read some of the body text and the site would benefit from a higher contrast ratio between the text and the background. This idea is reflected in the home page's large amount of contrast errors on WAVE.
I enjoyed perusing the desktop website and finding out more about the company and its contemporary approach to clean energy, but I think some of the text sections are quite dense and can easily become overwhelming without additional white space or color breaks. I enjoyed the video content and it generated some visual interest, but as mentioned, the site's accessibility is definitely lacking for me.
On Google's PageSpeed Insights test, the home page scored 89/100 in the performance category, and an optimal score of 92/100 for its SEO practices.
On mobile, the website's hero video is condensed and plays without fault, keeping its visual impact on the smaller screen. However, many page elements take a long time to load and I still struggled to read the body text in its light color against the white background.
I also would have liked it there was a "Contact Us" CTA button in the top menu bar for additional prominence. The home page's performance scored 37/100 on Google's PageSpeed Insights test, which is likely due to its slow page loading times.
You can use Zarla's AI website builder to create a memorable energy website example and update it free of charge for up to 30 days. Payment is only required once the website goes live.
