Electrician websites should have a visual spark and intuitive navigation options to attract visitors in search of high-quality and reliable services. Essential site features include a seamless browsing experience, along with comprehensive information about the company, its services, client reviews, industry accreditations, and contact details.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://wattsnextelectrical.com.au/
Sydney, New South Wales, Australia
Watts Next Electrical is a locally-recognized provider of electrical services for residential and commercial clients. The website's use of clean and modern design elements, including personable imagery and vibrant color accents, invites visitors to explore the company's offerings, such as upgrades and renovations, as well as fault finding and repairs.
The site includes a wide range of additional resources like blog posts and an FAQ section detailing the company's accreditations and operating hours. The online quote request process is intuitive, and the "Contact" page provides in-depth location coverage.
The website's high-resolution images of its staff and work processes give clients insight into the company's personalized services and team-oriented approach. The "24 Hour Electrician" tagline at the top of the home page assures customers of the company's prompt, after-hours emergency services.
WAVE picked up a large number of contrast errors across the website, impacting the readability of several page sections. According to Google's PageSpeed Insights test, site pages load quite slowly on both desktop and mobile.
The desktop site offers a comprehensive and visually appealing overview of the company's services, team members, and industry accreditations. The use of clear service categories, a sticky top menu bar, and a "back to top" button creates a seamless browsing experience. The website's performance is well-scored at 85/100 on Google's PageSpeed Insights test.
The mobile version performs similarly to the desktop site with a score of 88/100 on Google's PageSpeed Insights test. All pages are easy to find and navigate, and visitors can easily request a quote or send a message to the company with prominent online forms. However, both the 24-hour service banner and contact number aren't present at the top of the home page, which is a missed advertising opportunity.
https://www.brentwoodelectrical.com/
Los Angeles, California, U.S.
Brentwood Electrical Contractors is a family-owned company offering high-quality electrical services, including lighting projects and EV charging station installations. The website highlights the company's expertise with dedicated pages that expand on its services, client reviews, area coverage, and contact information.
The inviting color scheme and high-resolution images depicting homely spaces contribute to the site's elegant aesthetic, while the "Connect with Us" button allows users to request a call or text/email with the team for additional assistance.
The website's "Our Work" page showcases the company's previous projects through a high-quality image gallery, and the location coverage map gives users a good idea of where the company operates. The "back to top" button enhances the browsing experience.
The website would benefit from additional resources, such as industry accreditations, to give visitors a more holistic overview of the company. The repetitive use of certain images is noticeable, as is the lack of personable images depicting staff members. On WAVE, the website has a large number of contrast errors.
The desktop website acts as a strong and professional online presence for the company with ample page links highlighting its services, past projects, and contact details. However, there is an "AI" pop-up attached to the "Connect with Us" button that disappears as you scroll down, which may confuse users wanting to access the feature. According to Google's PageSpeed Insights test, the site scored 93/100 in the performance category.
The mobile site features large CTA buttons to encourage optimal user engagement, as well as easy-to-navigate pages and a helpful search bar, of which the latter is not present on the desktop version. The addition of various images would help break up some of the text-heavy sections, and the website's accessibility could also be improved upon.
On Google's PageSpeed Insights test, the site has a performance score of 90/100, which is similar to its desktop counterpart.
https://www.randyselectric.com/
Minneapolis, Minnesota, U.S.
Randy's Electric provides both minor and extensive residential electrical services throughout the Twin Cities metro area. The website boasts a minimalistic yet impactful appearance with solid color accents, neat typography, and an introductory video depicting the company's work, clients, and team members.
The effective balance between text and images creates a harmonious user experience, and a notable feature is the company's financing options, offering customers on a tight budget access to vital services.
The website provides detailed service descriptions and transparent pricing information, as well as limited-time discounts on specific services. The online chat feature is a helpful addition for users wanting to connect with an expert.
WAVE picked up several instances of insufficient contrast ratios across the website. The company's 24/7 emergency services option could be displayed more prominently on the home page for a greater impact, and the inclusion of industry accreditations would add credibility to the site.
The desktop version's placement of charming images and graphics, as well as content-rich pages and easily accessible links, creates an enticing visual appeal. The online booking process is seamless and the addition of a map is helpful for clients in search of location coverage. According to Google's PageSpeed Insights test, the website functions well with a performance score of 93/100.
The mobile site slims down the content, images, and videos nicely without losing readability or functionality. The "Booking" CTA button remains accessible, but some horizontal scrolling is needed to access the entire location coverage map and the online chat feature. On Google's PageSpeed Insights test, the website's performance scored 69/100, likely due to slow page loading times.
Perth, Western Australia, Australia
BM Powered Electrical is a well-established company that offers solar system design and installation, as well as general domestic and commercial electrical services. The website champions the company's environmentally-conscious approach with whimsical graphics depicting solar energy and other electrical processes, along with an on-brand color scheme.
While the website may not include plenty of interactive content or additional resources, it offers a wealth of information regarding the benefits of solar power and energy efficiency in both residential and commercial settings.
The website's seamless navigation options ensure visitors can easily read more about the company's services and request a custom quote through an online contact form. According to WAVE, the site has no contrast errors, which indicates optimal readability.
The website would benefit from the addition of client reviews, staff images, industry certifications, and an FAQ section to give users a more in-depth overview of the company. The lack of an area coverage map is also noticeable.
The desktop site features user-friendly page layouts with prominent CTA buttons to ensure a smooth browsing experience. While the use of minimal content and images is seen as a downfall, there is a clear focus on the company's services, which allows visitors to easily find specific information without having to navigate graphic-heavy pages.
On Google's PageSpeed Insights test, the website's performance and SEO practices are well-scored at 83/100 and 92/100 respectively.
The website retains a professional and contemporary appeal on mobile with well-spaced content and an easy-to-navigate interface. However, additional images and well-placed CTA buttons may be beneficial for creating a more visually engaging appearance. The site's performance score of 44/100 on Google's PageSpeed Insights test indicates slower-than-average page loading times.
East Sussex, England, U.K.
JWK Electrical is a popular provider of residential, commercial, and industrial electrical services. The website features a large selection of high-resolution images depicting the company's project portfolio and work sectors, giving visitors a glimpse into its capabilities. Content is well-organized and the use of ample page links ensures a good browsing experience.
The addition of industry accreditations, a news section, downloadable health and safety policies, and various case studies enhances the site's appeal and gives customers a holistic overview of the business.
The website's narrative-rich pages are easy to navigate, with the "About" section effectively informing visitors of the company's history and current projects. The use of legible typography and ample white space enhances text readability.
The website would benefit from a dedicated client reviews section to add a feeling of credibility. The "Contact Us" page should also be displayed more prominently with clear CTA buttons and an online contact form on the home page. On WAVE, the site has a large number of contrast errors.
The desktop version offers visitors quick access to pertinent information, with efficient page loading times creating an overall pleasant user experience. All content is presented concisely and the inclusion of additional resources, such as a "Careers" page for electricians in search of work opportunities, enhances the website's appeal. The site scored 89/100 in the performance category on Google's PageSpeed Insights test.
Like the desktop site, the mobile version has a clean appearance with minimalistic design elements, neat typography, and well-organized content that displays effectively on smaller screens. However, the addition of clear CTA buttons may encourage increased user engagement. On Google's PageSpeed Insights test, the website has a 66/100 performance score.
Take a look at our curated collection of great electrician websites for inspiration. We noted several design and functionality pros and cons, as well as the desktop and mobile experience for a holistic overview of the sites.
You can use Zarla's AI website builder to create an electrician website and update it free of charge for up to 30 days. Payment is only required once the website goes live.
Residential electrician websites typically entice clients to try the company's services with high-quality images that showcase recent residential projects and/or team members at work. Other factors that contribute to a great user experience are easy-to-navigate pages, prominent contact details, user-generated client reviews, and in-depth service descriptions.
