Ecommerce Website Examples - 5 Sales-Boosting Designs Reviewed in Depth
Examples of ecommerce websites that make buying easy and tempting with well-designed home pages and shopping experiences.
Ecommerce sites should set the bar for user experience. They're asking people to trust them enough to not just buy their product, but also share personal and credit card information with them. Great ecommerce websites should be immediately trustworthy, show off the product or services, educate the customer about those if necessary, and make purchasing easy.
Product images should be top-notch, site design should be professional, and reviews and testimonials should bolster visitor confidence. Product descriptions should be clear, and the buying process should continue to inspire confidence while being intuitive. Need a great site to link to your online store? Use Zarla's AI website builder. If you're looking to create an ecommerce website of your own, browse these well-designed examples for inspiration.
1. Strymon
Westlake Village, California, U.S.
Strymon makes premium guitar effects pedals and equipment that are used by a variety of professional musicians. They've been in business for 20 years. The product photography is crisp and bright, with backgrounds that complement the color of the guitar pedals and suggest the sounds they create.
Their shopping pages offer just the right amount of basic information, while product pages give details in a clean, concise format, with videos that let you hear the pedals. The professional look of the site and the clean shopping cart design inspire confidence. Information on free shipping, 30-day returns, and financing is well placed just below the navigation.
2. prAna
Carlsbad, California, U.S.
prAna is a sustainable, active lifestyle clothing brand. It focuses on customers engaged in yoga, climbing, and outdoor activities. prAna has been in business since 1992. The site does a great job of offering the clothing of the season on the home page.
As of this writing, in late spring of 2024, swimsuits are the main focus. Scrolling down takes visitors through summerwear and to more general clothing. The image quality on the site is superb and feels authentic. Their online store makes it easy to compare the look, pricing, reviews, and features of items. Free shipping information on all size orders is well placed on the inner pages.
3. Hu
New York, New York, U.S.
Hu offers organic, high-quality chocolates with simple ingredients — often just three. The company started as a family business in New York in 2009. The photography on the site features mouth-watering images of chocolate and great examples of their simple packaging.
Product navigation is nicely divided between dark, milk, and baking chocolate. The home page offers a list of "weird" ingredients Hu chocolate does not have, quotes from the press, and images from social media of people enjoying Hu chocolate. Buying is simple, and the slide-out cart on the product page is a nice way to keep users oriented.
4. Playdate
Portland, Oregon, U.S.
Playdate is a handheld video game system that launched in April 2022. It has a black and white screen and a crank controller, it's bright yellow and fits in the palm of a single hand, setting it apart from the average video game console.
The website has a playful feel. There's a large image of the device front and center that you can move with your mouse or fingertip to see it from different angles. The image makes it look cool and well-designed, like an accouterment you'd enjoy showing off. While the rest of the site is colorful, the background behind the device image is grey, bringing your full attention to it and the bright buttons for ordering.
5. Giboard
Stuttgart, Germany
Giboard makes a balance trainer that combines a slackline and a board, similar to a snowboard or skateboard. It's essentially a miniature slackline that can be used in the home.
The site has nice images of the boards and the artwork on them, and good headline text that lets you know exactly who and what the boards are for. Information on shipping times, warranty, and returns is well placed. The site has short, easy-to-read text that explains more about what this unique product does, well-placed reviews, and links to a video library where visitors can learn more about how to use the Giboard.
