A donut website serves as a vibrant online space where sweet tooth enthusiasts can explore a variety of flavors. Typically, these websites boast "Flavor of the Month" calendars, filtered categories, and an online ordering system. Those looking for diverse donut options can browse catering plans, purchase DIY kits, and prepare custom donut packs.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Soho, London, U.K.
Doughnut Time, a London-based donut shop founded in 2015, specializes in crafting custom donut packs and DIY kits. The store's website boasts a harmonious aesthetic, high-quality images, and hover-activated features, offering a user experience as delightful as its imaginative donut menu.
Visitors are greeted by a bright hero image and a "BUY NOW" prompt, attracting those looking for quick results. Beneath the lively welcome, a helpful "HOW IT WORKS" section guides customers through the shopping experience, and the store's details and social media links are clearly visible in the footer menu.
The main menu combines text and visual elements, fostering an engaging user experience. Guided by visual instructions in the "HOW IT WORKS" section, visitors can build a custom donut pack and select a personalized greeting card. The diverse payment methods in the footer menu enhance convenience and underscore the store's commitment to transparency.
While the main menu prioritizes Doughnut Time's online store and merch, the store's essential information, such as operating hours, contact number, and social media links, is exclusively housed in the footer menu, inconveniencing visitors who value efficiency. Moreover, WAVE found multiple form labels and linked images missing alternative text.
Hover-activated features on images keep desktop visitors immersed, allowing them time to explore product details in finer detail. Contrasting the mobile website, the floating menu includes a search bar, account access, and a trackable shopping bag, streamlining the browsing experience for desktop users.
Moreover, the video positioned at the bottom of the home page appears more impactful, underscoring the website's emphasis on high-quality visuals. However, despite solid real-world experience, the desktop site scored 45/100 for performance on Google's PageSpeed Insights.
The rotating banner of recognizable companies that have worked with Doughnut Time is a notable addition to the mobile website, as it attracts attention and instantly helps strengthen the brand's credibility. While the 10% discount pop-up is more invasive on the mobile site, it transforms into a neat floating box to help enhance screen visibility.
On PageSpeed Insights, the mobile site received a low-performance score of 37/100, despite our pleasant real-world testing. However, the site scored 91/100 for accessibility and 96/100 for best practices, demonstrating its seamless usability.
San Francisco, California, U.S.
Dynamo Donut & Coffee is an artisanal donut shop founded by pastry chef Sara Spearin. Officially launching in 2008, the donut shop boasts a lively website that reflects its unique flavors and creativity. Two distinct features include a "Flavors of the Month" calendar and an "In the News" section, which help showcase the shop's dynamic menu.
While the website lacks favored navigational tools, such as a floating menu and a back-to-top button, it does not require excessive scrolling, and the generous use of graphics and high-quality images ensures that visitors are always visually entertained.
A monthly calendar showcasing the "Flavors of The Week" is a standout feature on the home page. It creates anticipation and allows customers time to plan their visits around their favorite flavor. Moreover, the location graphics toward the bottom of the home page are creative and impactful, drawing the eye to the operating hours and address below.
The website lacks standard navigation features, including a floating top menu and a back-to-top button. Additionally, the different typefaces and text size makes the home page feel overwhelming. The low contrast of the drop-down menu hinders visibility. Compounding these issues, WAVE found over ten contrast errors and several link-related issues.
Upon arrival, visitors are welcomed by a prominent hero image of decorated donuts, which has a greater impact on the desktop site. The main menu's hover-activated features enhance the browsing experience for desktop users. However, the home page's plethora of commanding visuals and bold headings create a more tedious shopping experience, highlighting the desktop site's lack of a floating menu and a back-to-top button.
In contrast to the desktop website, the mobile version includes a practical floating bar, providing swift access to a tidy hamburger menu and a resourceful search bar. The absence of complete images in the product menu enhances the visibility and finer details of the donuts, allowing mobile users to explore them more effectively.
That said, the hero image appears oversized and distorted, impeding the user experience. While our real-world tests proved pleasant, the site received a low-performance score of 34/100 on PageSpeed Insights. However, it retains a solid accessibility score of 81/100.
Halifax, Nova Scotia, Canada
Established in 2018, Vandal Doughnuts is a donut shop known for its eclectic and vibrant decorations. These themes are vividly embodied on Vandal Doughnuts' website, which features a memorable aesthetic filled with sprinkles and fun graphics, appealing to a youthful and family-centered customer base.
The shop's social media links are prominently listed throughout the home page, while information about its locations and operating hours is easily accessible, highlighting the importance of connection for the business. Additionally, visitors can find the shop's contact details in the footer menu.
The website features hover-activated functions to help engage visitors, complemented by polished images and graphics that reflect the shop's personality. On the home page, there is a deliberate emphasis on social media, with carefully placed icons. Furthermore, visitors can view the site's latest posts through an interactive Instagram feed tool.
While a back-to-top button is present, the website lacks a floating menu and sticky chat features. The home page does not follow a clear narrative, creating a cluttered browsing experience, and the store's essential contact details are relegated to the footer menu. WAVE found multiple contrast errors and over 30 heading and link-related issues.
On desktop screens, the lively visuals and whimsical graphics appear more immersive, while the home page's hover-activated functions make it easy for visitors to track their selections. Unlike the mobile website, the main menu includes social media icons, appealing to desktop users looking to easily connect online.
However, the bold aesthetic and dynamic graphics can overshadow the text-heavy sections, leading to important information being overlooked. On Google's PageSpeed Insights, the site scored an impressive 70/100 for performance, as well as 84/100 for accessibility.
The linear layout of the mobile version helps the website appear well-organized, and the text-heavy sections are more digestible. While the main menu is now formatted in a hamburger menu, making it less engaging, it remains easily accessible. In addition, the "ORDER DOUGHNUTS" prompt at the top of the screen facilitates quick access to the online store. On PageSpeed Insights, the site scored a modest 46/100 for overall performance.
https://www.danielsdonuts.com.au/
Springwood, Victoria, Australia
Daniel's Donuts, an award-winning donut shop founded in 2016, gained popularity for its diverse range of donuts. Its bright and welcoming website reflects the shop's old-school aesthetic and provides swift access to its essential details, including its locations, e-gift cards, and MyJam rewards system.
While the website lacks strong visual interest, it effectively uses headings and calls-to-action buttons to draw attention to categories and ordering systems. Furthermore, the shop's social media handles are proudly displayed in the footer menu, and a sticky "Contact Us" box stays within easy reach.
The website adopts a cohesive color scheme that complements the spacious layout and polished images. A sticky chat box provides convenient access to a contact form, while the slideshow reel promotes the shop's accolades and playful specials. Moreover, WAVE only found one contrast error and two form-related errors.
At the top of the screen, a dark banner houses the main menu and company logo, which are essential features, but it overshadows the hero image's impact. In contrast to competitors' websites, the home page does not visibly display the operating hours and contact details, nor does it include an "About" section.
While the desktop website is spacious and does not require excessive scrolling, the home page lacks visual impact and interactive functionalities, such as bold, hover-activated images. That said, the absence of information-heavy sections makes the missing floating menu and the back-to-top button less noticeable.
Contrasting the mobile version, the dark notification bar at the top of the home page occupies significant screen space, diminishing the impact of the hero image. On PageSpeed Insights, the desktop site performed well, scoring 96/100 for accessibility and 86/100 for performance.
The hamburger menu and "ORDER NOW" prompt fit neatly in the top notification bar without overwhelming the top of the screen. With the mobile site, the layout is linear, allowing each section to hold attention and stand out. While spacing is more structured and compact, the images and headings translate well, and the visual menu leaves a lasting impression.
Compared to its desktop counterpart, the performance score of the mobile site decreased significantly to 37/100 on PageSpeed Insights. However, the site scored 89/100 for accessibility and 100/100 for best practices.
https://www.donutfactoryinc.com/
Seattle, Washington, U.S.
Donut Factory, a Seattle-based donut shop with diverse menu options, offers a cohesive website that follows a clear narrative. Visitors are welcomed by a commanding slideshow hero image showcasing the shop's unique offerings, followed by ordering links and information about its catering and event services.
Throughout the home page, customers are encouraged to leave a review, demonstrating Donut Factory's credibility and transparency. Additionally, a floating top menu and interactive map help streamline navigation, while the store locations and operating hours are prominently highlighted.
The layout integrates the logo's colors to emphasize navigation points and headings, ensuring a visually appealing and user-friendly experience. A floating menu enhances navigation, complemented by hover-activated functions that enrich the browsing journey. Moreover, the site demonstrates good accessibility, with WAVE locating only one redirect.
While it complements the website's youthful aesthetic, the Amatic typeface is thin and unassuming, making it easily overlooked. Despite offering web accessibility tools, this vital feature is only located in the bottom-page menu, which also houses the business's essential information, such as operating hours and social media links.
The website's interactive functions, including the map, slideshow reel, and hover-activated selections are more noticeable on the desktop version, ensuring users are visually engaged. In addition, the main menu boasts drop-down functions that enhance navigation, resulting in an intuitive and user-centric browsing experience. On Google's PageSpeed Insights, the site scored an impressive 83/100 for overall performance.
On the mobile site, the top of the home page is more compact, allowing the logo, hamburger menu, and account access icon to stand out prominently. Like its desktop counterpart, the main menu remains conveniently fixed at the top of the screen. However, the mobile site also incorporates floating options at the bottom of the screen, facilitating streamlined navigation to the online store.
Despite these clever additions, the site received mixed scores on PageSpeed Insights. While the performance score decreased to 46/100, the mobile site retains a high accessibility score of 96/100.
We've curated a list of the best donut website examples that prioritize efficiency and accessibility. Among them, the Vandal Doughnuts website is a standout example, as it boasts fun graphics, quick links to social media accounts, and polished images of sweet treats.
A donut website can enhance the user experience by championing intuitive features, such as a floating menu and a sticky back-to-top button, which help facilitate a seamless browsing experience. Moreover, a secure and easily accessible online ordering system with customization options helps drive sales. The Doughnut Time website is a great example of a website that utilizes these elements well.
It's important that a donut website's online ordering system is secure and easy to understand. For online customers, this enhances convenience, allowing them to easily customize their orders and complete transactions from the comfort of their homes. Additionally, it helps automate order management and fulfillment processes.
