A doctor's website should reassure customers that they will receive the best care from compassionate physicians. As such, the site should include a staff directory and a list of the services provided and symptoms and illnesses treated in the practice. Above all, the site should clearly highlight the practice's contact details, location, and operating hours.
I combed the web and reviewed five great sites of different types of doctors to inspire you. When designing your site, try Zarla's doctor AI website builder. The AI not only crafts a site for you but also creates content for your business in less than a minute.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://corktownmedicalcentre.com/
Toronto, Ontario, Canada
Corktown Medical Centre is a family practice that offers medical, laboratory, psychotherapy, and dietary services. I found the site appropriately clean and minimalistic, not overwhelming me with long blocks of text. Patients are clearly and repeatedly requested to make appointments to see any doctor, giving visitors to the site clear directions.
Visitors are provided with a list of resources for different mental and physical issues and can download patient registration forms to be completed before arriving for their appointment. Visitors also have the option to create a password-protected account on the site.
WAVE reported a small handful of errors on the site, including missing alternative text and contrast errors. The site features a range of useful information and clearly highlights the contact details, location, and operating hours with strong CTAs.
The site is only semi-compliant with assistive technologies, according to accessScan, which is an important factor for individuals seeking medical aid. The site also lacks a list of the medical insurance providers accepted at the practice.
The desktop site shines with plenty of white space to ease legibility and an image of the practice that shows visitors how soothing the location is. The blue geometric patterns highlight the CTAs and add visual interest, while the clean menu offers simple navigation. The desktop site scored excellently on PageSpeed Insights, with 84/100 for accessibility and 98/100 for performance.
The mobile site is well-optimized for the smaller screen, with the minimalist image of flowers in the doctor's office immediately creating a soothing effect. The hamburger menu cleans up the top of the site and maintains smooth navigation.
I found the PDF form on the "Service Fees" page to be too small for easy legibility, but it was easily downloaded in my real-world tests. The mobile site maintained high scores on PageSpeed Insights, with a performance score of 88/100.
https://digestivehealthuk.com/
London, England, U.K.
Digestive Health UK is a group of expert doctors who specialize in gastroenterology and its related fields. The site is clean but does feature some slight patterning in certain spots, which add visual interest but can also be slightly distracting. The site also engages visitors through video FAQs and images of the staff, particularly the founder of the business.
A variety of trust symbols are provided, including patient reviews. The site is information-dense, but it is functionally categorized into symptoms, conditions, tests, and treatments. CTAs are prominent for calling the practice or booking an appointment.
The site highlights the practice's patient rating and contact number for patients to easily make appointments. Important information, including details on different gastro symptoms, conditions, and treatments, is available to browse.
WAVE reported contrast errors and a handful of missing alternative text and empty links on the site, which leads to accessibility issues for patients with disabilities. A contact page with locations could be better highlighted in the main menu.
The desktop site is well laid out to encourage patients, starting with an introduction to the clinic and the founder, followed by trust symbols and gastro-related blog posts. Some of the pages are text-heavy but they do include stock images to break up the text blocks. PageSpeed Insights awarded the desktop site 98/100 for performance, a strong result that was confirmed by my real-world tests.
The mobile site is well-optimized and features a sticky call CTA to encourage patients to make appointments. The top of the site is cleaned up by moving the patient reviews rating and hiding the menu behind the hamburger icon, and while the pages are still text-heavy, leading to a lot of scrolling, the footer menu aids with navigation. PageSpeed Insights noted large content on the site, leading to a performance score of 56/100.
North Sydney, New South Wales, Australia
HONS offers hematology assessments, palliative care, and oncology services, specializing in breast cancer. The site has a caring aesthetic with a strong hero image that features clasped hands and a statement of patient care. Images of the main doctors with short bios create a personal connection with the visitor.
This site is really just about introducing the practice and the doctors to potential patients and encouraging them to book appointments. As such, the site includes information on making appointments and what the patient should do and bring with them.
The site highlights the physicians and the contact number for making appointments. It is a clean, minimalist design that conveys compassion and works to create a personal link with the visitor.
The site is only semi-compliant with assistive technologies and WAVE reported a large number of contrast errors. The site lacks strong CTAs and does not offer patient resources or medical insurance information.
The desktop site grabs attention with the strong hero image and the three images showing the practice's specialties. The grid layout is neat, making great use of the available white space for legibility, and the simple menu tells visitors all they need to know. The desktop site had excellent scores on PageSpeed Insights, with 98/100 for performance.
The mobile site displays well, with resized text blocks and images fitting the smaller screens. The phone numbers, logo, and hamburger menu are always available in a floating header, easing navigation on mobiles. While my real-world tests were smooth, PageSpeed Insights noted slower loading times on the mobile site, leading to a performance score of 89/100.
https://www.drandrevanstraten.com/
Cape Gate, Western Cape, South Africa
Dr. André van Straten is an ear, nose, and throat surgeon in Cape Town, South Africa who believes in creating a healthy and trusting relationship with his patients and their families. The site offers the first steps to building this trust by featuring the doctor's awards, the courses and congress sessions he attends to keep his skills current, and a host of patient reviews from Google.
A stand-out feature on the site is the important information section, where new patients are asked to fill out a form to aid with admin, and are provided with pre- and post-op expectations.
The site clearly highlights the symptoms and conditions the doctor manages, as well as the contact details and addresses of both practices. Visual interest is added through the variation of the white background with background images.
The site is only semi-compliant with assistive technologies due to missing alternative text and a number of contrast errors. The site doesn't have booking software per se but provides patients with a simple contact form.
The grid pattern and surrounding white space neatly arrange the information for ease of navigation on the desktop site. Navigation is also made easier by the fact there is only one page, except for the blog, and the menu links simply direct the visitor to the correct spot on the page. The simplicity of the site with minimal text blocks allows more focus to be placed on informing patients of the process and what they can expect.
The mobile site is well-optimized to smaller screens, but often the background images create poor contrast with the text placed on top of them. The conditions managed section requires visitors to tap on the image, instead of hovering over the image to see the list of symptoms as on the desktop. Visitors to the mobile site might not realize this is required.
While the mobile site performed well in my real-world tests, PageSpeed Insights reported slow loading times and large content, leading to a performance score of 41/100.
Phoenix, Arizona, U.S.
Pediatric Associates provide individualized care to children in the Phoenix metro area. The site features a large hero banner with rotating images of happy children and an encouraging tagline about helping parents raise healthy children — very encouraging to parents.
With the various CTAs and the contact details, address, patient portal, and bill payment link highlighted in the top banner, customers have the most important information prominently available. Another useful feature of the site is the list of resources for parents.
WAVE reported only a handful of errors on the site, including an empty link and some contrast errors. The site features a patient portal for parents to access their child's records and a basic tour of the office in images to show the kid-friendly style.
The site is only semi-compliant with assistive technologies and noticeably lacks a list of medical aid providers the business works with. Visitors can only access the blog through the featured posts on the home page; there is no link in the menu.
The desktop site highlights the rotating banner of images with a CTA to encourage parents to make an appointment. However, the CTA is very small and may be overlooked. While my real-world tests were smooth and efficient, PageSpeed Insights noted slow loading times, with an accessibility score of 82/100 and a performance score of 71/100.
The mobile site is well-optimized, with resized images and text blocks suiting the smaller screens. This site differs from the desktop version in that it has a single, static hero image which lacks the appointment CTA.
My real-world tests showed some hitches in loading and scrolling — a finding that was confirmed by PageSpeed Insights. The report noted slow loading times, large content, and a performance rating of 32/100, although the mobile site's accessibility scored higher than the desktop site.
We've curated a list of doctors' websites that we've reviewed, including pros and cons.
A doctor's website provides the first building block for creating trust with patients. Your site should highlight your practice's values, location, and services offered, together with patient reviews and any awards won. You can also entice patients by providing images of your practice.
Absolutely. Doctors need their own websites so that potential patients can find them.
Zarla's website builder allows you to create a site with AI-generated content for free. You can then edit the content to suit your business for free. Zarla only charges a small fee to launch and host the completed site.
Choosing the best doctor website examples is a subjective task. But we've curated a list of good examples that we like, including Haematology & Oncology Northern Sydney and Pediatric Associates, PC.
Yes, there are a number of website builders on the web that allow you to use a free template to build your site.
Your site can simply feature a portfolio of the doctors on staff, the symptoms managed, and the location of the practice, but additional information is useful. Try including patient reviews, patient documents that need to be filled out before appointments, and a patient portal.
We've provided a concise review of Corktown Medical Centre, a GP practice located in Toronto, Canada.
Doctors may have personal websites, but they would be unrelated to their work. Personal websites for doctors may include health and medical-related blogs or a site on an unrelated topic, such as a hobby the doctor is passionate about.
