A dental website should be a user-friendly online space for patients wanting to learn more about the practice and its services. While aesthetics are important, website functionality should be at the forefront with an intuitive online booking process, clear contact information, and resources for dental insurance and financing options.
Read on for some do's and don'ts before creating your own website with our dental AI website builder.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.lascrucesdentalsolutions.com/
Las Cruces, New Mexico, U.S.
Las Cruces Dental Solutions is a New Mexico-based dental practice that offers a wide range of services, such as preventive and cosmetic dentistry, as well as restorative procedures and laser treatments. The website combines plenty of white space with a muted color scheme and a retro-inspired heading typeface to create a dynamic and professional-looking appearance.
The site's home page engages visitors with an introductory hero video showcasing the practice's workspace and staff, and the use of high-resolution images depicting the team interacting with patients adds a personable touch.
The website's informative content gives visitors insight into the company's services and work ethos, and the addition of positive patient stories adds credibility. Users can also easily request an appointment with the site's online scheduling form.
According to WAVE, the website has a large number of contrast errors, and the use of a darker color scheme would be beneficial for optimal readability. The "Schedule An Appointment" CTA button is displayed quite small, which influences its impact.
The desktop website presents an intuitive user experience with ample page links, although the addition of CTA buttons in the top menu bar and the footer menu may be beneficial for increasing user engagement. On Google's PageSpeed Insights test, the website's accessibility and SEO practices are well-scored, with an optimal overall performance score of 93/100.
On mobile, the site's videos, images, and content slim down without losing functionality, which ensures a pleasant user experience. However, as with the desktop version, the mobile site would also benefit from more prominently placed CTA buttons in the menu sections. While real-world experience indicates fast page loading times, Google's PageSpeed Insights test notes slow loading times and an average performance score of 55/100.
Montréal, Quebec, Canada
Centre Dentaire Blanc specializes in both general and cosmetic dentistry services, including dental crowns, denture implants, periodontal care, and teeth whitening. The website features a contemporary design with vibrant color accents and well-spaced page layouts that highlight the narrative-rich content sections.
Visitors have access to plenty of page links expanding on the practices' wide range of services and work ethos, as well as a dedicated section on the available dentists and their specializations. A notable feature is the site's French-language translation, aiding bilingual users.
The website effectively advertises the practices' various locations with an interactive map and directions. The online booking process is intuitive with easy-to-follow steps that ensure users book the correct treatment for their individual needs.
WAVE picked up a large number of contrast errors and empty links across the website. The top menu bar could be spaced better and its text could be enlarged slightly for an optimal reading experience.
The desktop version performs well with fast page loading times and a decent performance score of 95/100 on Google's PageSpeed Insights test. The sticky top menu bar and back-to-top button both ensure a good browsing experience, although the addition of more prominent CTA buttons would drive potential customers to book an appointment or peruse the site's resources.
The mobile site displays content above the hero image, which has a less engaging impact than on desktop. The website's images and content remain crisp and well-organized on mobile, but the "Book Appointment" CTA button is hidden behind a three-dot button, which hinders navigation slightly. The site's performance scored 72/100 in the performance category on Google's PageSpeed Insights test.
https://roselanedentalpractice.co.uk/
Liverpool, England, U.K.
Rose Lane Dental Practice offers general and advanced dental care to locally based clients. The website accentuates the company's professional and high-quality services with polished design elements, including high-resolution images and SEO-friendly content that elaborates on its staff, various treatments, and payment plans.
The home page showcases the company's social media feed with images of satisfied clients and team activities, enhancing its online presence. While the company's referral program is a notable feature, the page does not display properly on desktop, which seems like a missed opportunity.
The addition of various patient reviews adds credibility and trustworthiness to the website. Visitors can easily access the company's pricing guide for specific dental treatments from the site's footer menu.
The website does not offer an online booking or appointment form, which may deter clients in search of an easy scheduling process. WAVE also notes several contrast errors across the site, indicating suboptimal readability.
The desktop site elevates the company's online profile with easy-to-navigate page links expanding on its services and treatment plans, in addition to prominent CTA buttons that drive potential customers to the online contact form. However, the faulty "Referrals" page distracts from the site's user-friendliness, and the website would benefit from additional dental-related resources. On Google's PageSpeed Insights test, the site has a performance score of 80/100.
The mobile website has great functionality with fast page loading times, indicated by both real-world experience and its performance score of 71/00 on Google's PageSpeed Insights test. Contrary to the desktop version, the "Referrals" page works correctly on mobile and there are no issues in terms of usability, enhancing the overall user experience.
Toronto, Ontario, Canada
Archer Dental is a Toronto-based provider of pediatric dentistry, oral surgery, and cosmetic treatments. The website lays out essential information, such as the company's team members and their language capabilities, along with new patient forms and emergency dental services, in an attractive format across several pages.
The use of vibrant CTA buttons encourages visitors to learn more about the practice's services and access its easy-to-use appointment booking form, and a notable feature is its online messaging tool, which aids usability.
The introductory video on the site's "About" page gives users insight into the company's workspace, services, and dedicated team. WAVE picked up no contrast errors on the website, and its use of a legible text size and color scheme ensures a good reading experience.
According to accessScan, the site is only semi-compliant with assistive technologies, and Google's PageSpeed Insights test indicates that the website pages load slowly on both desktop and mobile.
The desktop site has a professional appeal with ample page links that load reasonably fast in real-time and allow visitors to explore the company's various offerings and dental-related resources. However, some pages look slightly cluttered in desktop view and would benefit from additional images to break up text-heavy sections. On Google's PageSpeed Insights test, the website scored 74/100 in the performance category.
The mobile website displays well with sticky CTA buttons encouraging visitors to contact or book an appointment with the company. The online messaging feature is also functional, but the company logo should be displayed slightly larger and more prominently to balance the size of the hamburger menu.
The site also replaces the home page's hero image with a location map, ensuring users can easily locate the practice. Contrary to the pleasant real-world experience, the website has a performance score of 44/100 on Google's PageSpeed Insights test.
https://www.libertydental.com.au/
Wheelers Hill, Victoria, Australia
Liberty Dental Centre offers general, pediatric, cosmetic, and restorative dentistry services from its practice in Wheelers Hill, Victoria. The website effectively captures the company's ethos of patient-first treatments with plenty of color images depicting the workspace and the staff, while the dentistry-related graphics accentuate its theme.
Users can easily schedule a consultation or procedure with an online booking form that features real-time appointment availability, while the addition of an FAQ section and a blog with dental-related posts round out the site's content offerings.
The website's "About" section elaborates on the practice's dentists, allowing visitors to select a doctor who specializes in their specific dental treatment. The site also expands on the various health funds the company accepts, reassuring budget-conscious customers of their financing options.
According to WAVE, the website has a large number of contrast errors, particularly between the green text and the white background of several CTA buttons. accessScan notes that the site is only semi-compliant with assistive technologies.
On desktop, the website shines with lots of white space and well-organized content sections that are balanced with large images that load fast, although some look slightly pixelated. While the floating top menu bar features ample page links that are easy to navigate, the addition of a back-to-top button would aid usability. On Google's PageSpeed Insights test, the website has an optimal performance score of 97/100.
The mobile website slims down the content and images to display optimally on smaller screens, and its CTA buttons are converted to icons in the top menu bar, effectively keeping its prominence. However, some images still appear slightly pixelated. According to Google's PageSpeed Insights test, the site has a 60/100 performance score and slow page loading times, although real-world experience indicates faster loading times.
Have a look at our curated collection of the best dental website examples with accompanying reviews assessing their pros and cons.
Dentists, just like most other businesses, should have a website, as an online presence has become crucial as part of effective advertising campaigns. A dentist's website serves as a digital practice space that allows potential clients to research its services, peruse specialist offerings, and find contact information.
You can advertise your dental services on your website with a good selection of high-resolution images that showcase your practice, staff members, and dental equipment. That way, visitors have a good sense of the space before they visit. Your website should also include a comprehensive section on your services, as well as a user-friendly online booking form and/or easily accessible contact options.
You can use Zarla's AI website builder to create a memorable dentist website template and update it free of charge for up to 30 days. Payment is only required once the website goes live.
