A daycare website should reflect the unique values and educational philosophy of your daycare business while emphasizing the importance of a safe environment for children. The site should ideally include an overview of the teaching programs by age and provide staff biographies and information on the registration process, tuition fees, and locations.
Moreover, eye-catching visuals of the daycare center and its facilities, as well as parent testimonials, go a long way toward building trust and credibility. Use Zarla's AI-powered website builder to create a unique daycare website in under a minute.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Various locations, U.S.
KinderCare is a group of daycare centers with branches across the U.S., offering educational programs for children from six weeks to six years old. The website uses bright colors, quality images, playful design elements, and informative content to relay the group's approach to early education and childhood development.
Equipped with resources for parents, detailed program descriptions, and interesting blog posts, the site provides all the information that parents need to make an informed choice.
The site offers a convenient center location tool to help parents find their closest branch. Example schedules and videos offer insight into the daily activities at KinderCare centers. Accreditation, safety protocols, tuition information, and testimonials all serve to put parents' minds at ease.
The live chat function is hidden on one of the site pages. The sheer amount of information available on the site can be overwhelming. WAVE found multiple low contrast errors between the background and text, which may impact users with visual impairments.
The desktop site draws visitors in with a bright color scheme, a large hero image, and cute graphics of animals and toys. An intuitive menu leads to content-rich pages, and a center locator tool with filters allows parents to find locations best suited to their family's needs.
The home page highlights pertinent information, such as child assessments, health and safety protocols, and food and nutrition. Contact details are also easily accessible. In terms of performance, the site received a score of 90/100 on Google's PageSpeed Insights test.
The site adapts well to smaller screens, with the horizontal menu from the desktop site replaced with a sticky hamburger menu for ease of navigation. The text is easy to read and images appear sharp and load quickly.
The mobile site offers an equally user-friendly experience with intuitive elements and comprehensive information, albeit in a slimmed down format. While the site scored a low 38/100 for performance on PageSpeed Insights, we found loading times to be acceptable in our real-world tests.
https://creativeworldschool.com/
Various locations, U.S.
Creative World School is a group of daycare centers founded in 1970 with locations in six states. The group's educational philosophy centers on "The Three E's" — education, exploration, and enrichment.
The website uses a cheerful color scheme and plenty of images and videos to showcase the school's facilities and teaching practices. An organized menu and informative pages provide insight into the school's curriculum and ethos, and curriculum information is presented in a grid style with images and short paragraphs for easy reading.
A handy school locator tool allows users to search for a branch by zip code or state, and links to individual branch sites are provided. The home page footer offers easy access to the group's accreditation, contact details, and social media links which encourage engagement with the school.
The site lacks important information such as teacher bios, tuition fees, food and nutrition, and health and safety protocols. Furthermore, only one parent testimonial is featured on the home page, with the "view more reviews" button leading to an empty page, resulting in a missed opportunity to establish trust. WAVE detected multiple contrast errors.
A sticky top menu and footer links on the desktop site allow users to easily navigate the site and learn more about the school and its offerings. In addition, the welcome video on the home page perfectly captures the school's teaching environment and style.
Various scroll animations and CTA buttons inviting users to "find a school" promote interaction with the site. All information is presented in a clear, neat font and organized in blocks of text or paragraphs to ensure an enjoyable reading experience.
While the hero video appears to be optimized for mobile screens at first glance, it does not scale well when the video is played on screen. Furthermore, the hamburger-style menu does not open up, forcing users to scroll down and access the site's pages via the CTA buttons or footer links, which may lead to site abandonment. The site obtained a fairly low performance score of 36/100 on the PageSpeed Insights test.
https://exploreanddevelop.com.au/
Sydney, New South Wales, Australia
Explore & Develop is a group of individually owned and operated daycare centers serving various suburbs throughout Sydney. The group offers educational programs that allow children to develop at their own pace in nature-inspired spaces.
The school's philosophy is echoed in its minimalist website design which features a green color scheme and images of outdoor play. The site features an intuitive menu with clear categories, a list of locations with individual branch information, and useful parent resources such as a child care subsidy calculator.
The site features a range of helpful resources, such as a branch locator, virtual tours, a child care subsidy calculator, a resource library, and information on franchise opportunities. Each location features an individual site page with information specific to the school including parent testimonials.
The home page could use more prominent CTAs to encourage interaction with the site. Tuition information is not available in a central location and not all branch pages provide fees. WAVE detected a few low contrast errors which may impact users with visual impairments.
The desktop site offers an effortless browsing experience with intuitive menu options, an easy-to-use location tool, and clickable contact links. Important information is presented in concise text blocks in an easy-to-read font.
On individual location pages, parents can read through an overview of the school and its teaching programs according to age. Users can also learn about the branch owner, view photo galleries, take a virtual tour (available on some pages), and fill out a waiting list form. Contact details and opening hours are also provided for added convenience.
The mobile site mirrors the desktop experience with the text and images adapting well to smaller screens. The hamburger menu remains fixed while scrolling allowing users to access the various site pages with ease. However, the locations list in the drop-down menu could be formatted in a more concise manner. On the PageSpeed Insights test, the site received a score of 66/100 for performance.
London, U.K.
Magic Roundabout Nurseries Ltd. (MRN) offers a child-centered curriculum based on the Early Years Foundation Stage as well as the Reggio Emilia educational approach. MRN has five nurseries located across London and each nursery is run by qualified educators.
The MRN website features a dark blue and pink color scheme, evoking stability, trust, and compassion, while whimsical graphics add a fun aspect to the browsing experience. Each nursery page features location-specific information, such as videos and photos of the nursery environment, as well as teacher biographies to help instill trust in parents.
A static booking button allows users to conveniently arrange a visit at one of the MRN branches. Videos and photo galleries offer an insider's view of the daycare facilities, and a parent partnership app allows parents access to their children's learning journeys. Trust badges with links to ratings and testimonials add credibility to the site.
The small text size across the site could impact users with low vision. Moreover, WAVE reported multiple contrast errors between the text and background. In contrast to other daycare sites, information on pricing and registration is missing. Furthermore, the site has a slightly impersonal feel due to the videos not showcasing the teachers themselves.
The desktop site offers easy access to important information via the intuitive sticky menu, social media links, and a prominent booking button that allows users to arrange a site visit. Additionally, clickable contact details in the menu allow parents to quickly get in touch with the head office.
On the home page and subsequent nursery pages, site visitors can read through parent reviews of the school, while the Ofsted rating and various trust badges offer a further sense of reinsurance.
The mobile site adapts well to smaller screens with the playful hero GIF, images, and text rendering much clearer and easier to digest than on the desktop site. A static banner at the bottom of the page contains the booking button and contact options, encouraging parents to engage with the school.
Contrary to the desktop site, the main menu is not sticky; however, a back-to-top button allows users to quickly return to the top of the page. On the PageSpeed Insights test, the site scored 46/100 for performance.
https://www.kingsdaughtercenter.com/
Guelph, Ontario, Canada
The King's Daughter Center offers a play-based learning environment for toddlers and preschoolers, with two locations in Guelph and Kitchener, Ontario. The group website features a clean, minimalist design with an intuitive menu and plenty of white space for visual breathing room, while bright colors, images, and scroll animations add some interest to the page design.
All information is packaged in bite-sized paragraphs for easy reading and contact details are easily accessible. However, the site lacks a booking button to arrange a visit at either of the centers.
The streamlined design of the site ensures that users are not overwhelmed with too much information. The site offers information on tuition fees, program outlines, weekly food menus, and contact details. A First Day Checklist and a downloadable registration form are handy resources. The site has zero accessibility errors according to WAVE.
Stock images used across the site feel inauthentic. While this may stem from a decision to protect the identities of the school children, videos of the daycare environment and teachers would introduce character and familiarity to the site. The food menu is not formatted well, making it difficult to read. WAVE reported a few contrast errors.
The site is easy to navigate, with each page providing users with simplified information so as not to overwhelm them. However, the lack of a booking button for site visits and biographies of the extended staff seems to be an oversight. Furthermore, the site's overuse of white space creates an unfinished effect on certain pages which is compounded by the inconsistent alignment of the text.
The site adapts well to mobile screens, with most of the white space falling away resulting in a more appealing aesthetic. The condensed menu feels more professional and the centred text is easier to digest. However, a back-to-top button would have been useful for navigation. Moreover, clickable contact buttons would enhance the user experience. On the PageSpeed Insights test, the site received a mid-range performance score of 49/100.
Zarla's website builder uses AI to design and create a daycare website template based on a description of your business. The site will be delivered, complete with content and images, in less than a minute.
We've put together a selection of the best daycare websites above, accompanied by reviews assessing their pros and cons.
