A corporate website's purpose is not to sell your business to customers but rather to provide general corporate information and support existing customers and shareholders. Of course, gaining new customers is also important, and your corporate website acts as a platform for potential customers to learn more about your business and its financial results.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Englewood Cliffs, New Jersey, U.S.
Unilever is a consumer goods company, including personal care, home care, and nutrition, that operates in 190 countries with 4.4 million retail stores. The site highlights the corporation's share prices, financial results, and the latest progress in terms of research and development, providing shareholders with solid information to continue their trust in the company.
The addition of news articles featuring the company highlights its leading status in the industry. Meanwhile, potential customers and shareholders can explore the company's brands and suppliers. I also enjoyed the addition of a section on sustainability as well as the bright color palette, which stands out from the traditional serious format for corporate websites.
WAVE reported almost no errors across the various pages of the site. The site provides essential corporate information and has an interesting section on how the company promotes sustainability. I thought it was great that I could change the screen to dark mode, to reduce my carbon emissions.
According to accessScan, the site is only semi-compliant with assistive technologies. Due to the size of the company, it's a long and involved process to find the contact details you need.
The images and text shine on the desktop site, giving me a good overview of the company and its activities. I found it very easy to navigate through the site and the pages and images loaded quickly, which made my experience enjoyable. This finding was confirmed by PageSpeed Insights, which awarded the desktop site's home page an impressive 99/100 for performance.
The mobile site is well-optimized to the smaller screen, cutting down on the amount of information that is present on the desktop site in order to streamline the user's experience. I also enjoyed this scrolling experience, with the CTAs allowing me to go into the more detailed content that is available on the desktop site. In keeping with my smooth real-world tests, PageSpeed Insights awarded the mobile site's home page an acceptable 72/100 for performance.
London, England, U.K.
HSBC is a global banking and financial services institute that aims to open opportunities for clients through personal and commercial banking as well as wealth management. I found the site shows the classic serious corporate aesthetic, but I liked the clean, minimalist aesthetic together with high-quality images that add interest.
The site highlights the business's purpose and values as well as their business strategies, laying out the information for potential investors. I thought this site was a great example of a corporate website as it really focuses on providing company, financial, and shares information.
The site features a clean, minimalist design that is easy to navigate. The social media links are prominently displayed and there are clear CTAs and contact details. The site also asks visitors for feedback, showing the company's desire to innovate and update.
The site is only semi-compliant with assistive technology and WAVE was unable to return a report on this site due to its scripting. The site lacks customer feedback and could use an educational blog to help customers understand their banking needs.
The desktop site's home page rated well on PageSpeed Insights, with a performance score of 90/100. I found the site easy to navigate, and I liked the change of font in the top menu, which drew my attention to the online banking and contact links. The drop-down menus are detailed but easy to use. I enjoyed the hero banners on the different pages, with their clever use of the available space.
The mobile site is well optimized and I enjoyed the use of larger fonts to really highlight the business's financial results. The hamburger menu is simplified for the small screen and requires extra tapping to search through all the options that are readily available on the desktop site. PageSpeed Insights reported slow loading times and large content on the mobile site's home page, leading to a performance score of 63/100.
Boston, Massachusetts, U.S.
Will Ventures is a venture capital firm that focuses on startups in the consumer, health, and media industries. The site is very simple, with a strong use of white space that gives the site its minimalist appeal. There is information for startups on how this business can help them, and there are candid images of the team members. However, this site lacks in-depth information about the business itself, but there is a blog section with informative articles and podcasts.
The site features consistent branding and a minimalist design that will appeal to innovative companies looking for an investor. The blog page, titled "Perspectives," provides informative articles and podcasts from CEOs and founders of startups helped by Will Ventures.
The site is not compliant with assistive technologies and, while a few pages showed minimal errors, WAVE reported a large number of missing link errors on important pages, such as "Contact," "Teammates," and "Portfolio." The site lacks more detailed company information, including investor information, team profiles (rather than just names, titles, and images), and a clear business bio.
With the clean design and available space on the desktop site, the few text blocks and images draw extra attention. The simple menu makes it easy to explore the site, but I found the large graphic logo at the bottom of the page distracts from the newsletter signup. Confirming my smooth real-world tests, PageSpeed Insights gave the desktop site's home page an impressive 97/100 for performance.
The mobile site shows the same style and information as the desktop site, but I found I liked the vertical layout more as there was less empty space so the cool graphics really shine. The menu is just as clear and interactive as on the desktop site. While my tests were smooth and easy, PageSpeed Insights noted slow loading times and awarded the mobile site's home page 59/100 for performance.
https://corporate.exxonmobil.com/
Houston, Texas, U.S.
Exxon Mobile is one of the world's largest energy providers and chemical manufacturers and is publicly traded. The site provides a comprehensive overview of the company, its operations, sustainability practices, and financial performance.
There is also a dedicated page for investors, that provides all the information potential investors would need. I also appreciated the trending topics within the energy sphere, which provided in-depth articles about new forms of energy supply.
The site features important corporate information, including finances, sustainability reports, and policies. The addition of educational content is a great touch for this widespread business, helping customers and investors to learn more about the niche focus.
According to accessScan, the site is only semi-compliant with assistive technologies. While some pages showed fewer errors than others, WAVE consistently reported at least one broken ARIA reference on the majority of pages, impacting the accessibility of the site.
The desktop site shines with a large hero banner that shows images relating to the business. While the menu is over the hero image, bringing the mouse up to the menu drops down a white banner to improve the legibility of the menu — a great design to improve the contrast. In my real-world tests, some of the images were slow to load and PageSpeed Insights also noted this slow speed index, giving the desktop site's home page a performance score of 73/100.
The hero banner does not make as strong an impact on the mobile site as it does on the desktop site, and some of the images within the hero banner didn't load properly in my real-world tests. In fact, a lot of the site showed poor loading speeds in my real-world tests. On PageSpeed Insights, large content and slow loading speeds were also reported, with a performance score of 31/100 on the mobile site's home page.
Selby, North Yorkshire, U.K.
Drax focuses on renewable energy generation, sustainable biomass production, and providing renewable electricity to businesses. The site has a clean aesthetic with well-chosen images that reflect this business's niche. The accessibility tools ensure all potential customers and investors can access the site.
Investors can find all the information they need under the dedicated "Investors" tab and the site even features profiles of all board members. On the other hand, the site is info-dense, which may be overwhelming for first-time users.
While accessScan reported that the site is only semi-compliant with assistive technologies, the site does have accessibility tools. The site offers all essential corporate information to support existing customers and shareholders, as well as to encourage new investors and clients.
WAVE reported a large number of errors, including empty links and missing alternative text, across the various pages. There is a lot of information to go through, which requires extensive scrolling and selections on both the mobile and desktop sites.
The desktop site makes great use of the available space to present more comprehensive content. The hero banner looks great on these screens too. While the site is easy to navigate, it does require a lot of scrolling and hovering over menu options to view all the content available on the site. The desktop site's home page rated well on PageSpeed Insights, with a performance score of 90/100.
The mobile site is well-optimized to smaller screens, and I thought the hero image looked great in this layout. However, with the condensed structure, some sections required horizontal scrolling as well as vertical. I also had to do a lot more tapping to get through all the menu options in my real-world tests. PageSpeed Insights reported slow loading times on the mobile site's home page, with a performance score of 53/100.
Corporate websites provide general corporate information that supports existing customers and shareholders, as well as product or service information to encourage new clients and financial information to entice potential investors.
We've curated a list of existing corporate websites for you to browse, including in-depth reviews of each.
Take a look at our curated list of corporate website examples. We've reviewed each website, including pros and cons and comparisons of the mobile and desktop sites.
Corporate websites are targeted at all of the business's audiences, including shareholders and investors, and not just at the consumer.
A corporate website template is a great option if you have little to no design experience. There are a number of website builders online that offer templates for customers to customize.
