Corporate Website Examples - Professional Sites Reviewed in Depth
Read our review of 5 existing corporate websites, including pros and cons, to help you design your own site.
A corporate website's purpose is not to sell your business to customers but rather to provide general corporate information and support existing customers and shareholders. Of course, gaining new customers is also important, and your corporate website acts as a platform for potential customers to learn more about your business and its financial results.
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1. Unilever USA
Englewood Cliffs, New Jersey, U.S.
Unilever is a consumer goods company, including personal care, home care, and nutrition, that operates in 190 countries with 4.4 million retail stores. The site highlights the corporation's share prices, financial results, and the latest progress in terms of research and development, providing shareholders with solid information to continue their trust in the company.
The addition of news articles featuring the company highlights its leading status in the industry. Meanwhile, potential customers and shareholders can explore the company's brands and suppliers. I also enjoyed the addition of a section on sustainability as well as the bright color palette, which stands out from the traditional serious format for corporate websites.
2. HSBC
London, England, U.K.
HSBC is a global banking and financial services institute that aims to open opportunities for clients through personal and commercial banking as well as wealth management. I found the site shows the classic serious corporate aesthetic, but I liked the clean, minimalist aesthetic together with high-quality images that add interest.
The site highlights the business's purpose and values as well as their business strategies, laying out the information for potential investors. I thought this site was a great example of a corporate website as it really focuses on providing company, financial, and shares information.
3. Will Ventures
Boston, Massachusetts, U.S.
Will Ventures is a venture capital firm that focuses on startups in the consumer, health, and media industries. The site is very simple, with a strong use of white space that gives the site its minimalist appeal. There is information for startups on how this business can help them, and there are candid images of the team members. However, this site lacks in-depth information about the business itself, but there is a blog section with informative articles and podcasts.
4. Exxon Mobil Corporation
Houston, Texas, U.S.
Exxon Mobile is one of the world's largest energy providers and chemical manufacturers and is publicly traded. The site provides a comprehensive overview of the company, its operations, sustainability practices, and financial performance.
There is also a dedicated page for investors, that provides all the information potential investors would need. I also appreciated the trending topics within the energy sphere, which provided in-depth articles about new forms of energy supply.
5. Drax
Selby, North Yorkshire, U.K.
Drax focuses on renewable energy generation, sustainable biomass production, and providing renewable electricity to businesses. The site has a clean aesthetic with well-chosen images that reflect this business's niche. The accessibility tools ensure all potential customers and investors can access the site.
Investors can find all the information they need under the dedicated "Investors" tab and the site even features profiles of all board members. On the other hand, the site is info-dense, which may be overwhelming for first-time users.
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