The purpose of caregiving websites is to inform of their services clearly and empathetically, with comprehensive details answering common questions. Contact information should be easy to find, and features relating to accessibility, resources related to health and wellness, and testimonials are paramount for businesses in this niche to include.
Advanced features, such as caregiver matching, care planning, and live chat tools, provide an enhanced user experience and elevate the website's competitive edge. Get started on your own caregiving website with our caregiving AI website builder, which will generate a clean, intuitive website complete with content in under a minute.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
San Francisco, California, U.S.
SF Home Care is a home care service provider based in San Francisco. The company's mission statement highlights the importance it places on compassionate and personalized care. The website features a content-packed home page that covers their plans, services offered, and testimonials.
Visually rich pages and a well-organized layout allow for a pleasant user experience, and detailed descriptions of services give readers a good idea of what is offered. The option to schedule a free consultation encourages readers to engage with the company and explore its potential without any upfront commitments.
The site has a clear, simple top navigation menu and prominent CTA buttons prompting readers to make contact. The content is informative, providing a good overview of the services offered, and client testimonials help build trust with potential clients.
The service-related pages feature text-dense sections, which can be overwhelming, and the site is missing additional resources to demonstrate subject matter expertise and provide guidance on care-related concerns, insurance, and legal questions. WAVE flagged several empty links and more than 10 instances of low contrast.
The visuals shine on the desktop site, with a clean layout and sufficient spacing helping them stand out crisply, making the content more engaging. CTA buttons in a brightly contrasting color are consistently displayed toward the top-right corner of the site's pages and used in the body content where they are easy to spot.
While a menu for the dedicated pages for individual services is displayed at the bottom of the page, this is lacking in the top menu, where these, in the form of a drop-down menu, would enhance the user experience. On Google's PageSpeed Insights test, the desktop site scored 95/100 for performance.
Unlike the desktop site, which features a CTA contact button in the top-right corner of the home page, the mobile site hides this function behind a hamburger menu, making it less apparent. However, CTA's are still present throughout the content, and on some pages even toward the top of the page.
The mobile site features fewer images, making the text-based content, which resizes appropriately on a smaller screen, rather overpowering. It also had a lower performance score than the desktop site, coming in at 77/100 on Google's PageSpeed Insights test.
Miami, Florida, U.S.
SIMPLY Home Care is an independent, Florida-based home health care provider dedicated to promoting the health and wellness of their clients and enhancing their quality of life. The business's website features a clean and attractive interface with a multitude of images to aid a pleasant user experience.
The site's content covers essential information about the business and the services it provides, as well as plenty of client reviews, a list of the health insurance it accepts, contact details, and a resources page. It also features team profile pictures for a more personal touch.
The individual service descriptions are agreeably concise, and contact information is easy to find, with links at the top and bottom of most pages. A host of client reviews provide a trust-building element, while photos of team members give the business a face, making it more approachable.
Aside from the team photos, the site features a lot of stock images, diluting the personal touch added by the staff photos. The site's resources section is underwhelming with only one article, and WAVE flagged several issues that impact the site's accessibility, including empty links and very low contrast between text and background colors.
The desktop site loads fast, which is reflected in Google's PageSpeed Insights score of 92/100 for performance. The layout is simple and easy to navigate, supported by a consistent color scheme and a floating top menu. The home page features prominent CTA buttons beneath its introductory text block, and the animated features of the image blocks linking to individual service pages make these more engaging.
While the mobile site accommodates content in a slimmed-down version, images are not fully resized but slightly cropped to fit the smaller screen. The hero image in particular is problematic as the introductory paragraph overlays the image where it does not stand out very well, resulting in low contrast and therefore reduced legibility.
Compared to the desktop version, the mobile site also had a lower performance score of 66/100 on Google's PageSpeed Insights test.
https://www.cherishedhomecare.co.uk/
London, England, U.K.
Cherished Home Care is a London-based business that offers bespoke home care services, including hourly care, 24/7 care, and short-term support. The site's pink color scheme creates associations with love, nurture, and compassion and evokes feelings of warmth and comfort. This is in stark contrast to the more common blue tones used by healthcare brands.
The site provides ample information about Cherished Home Care's services, along with a list of the locations covered and information regarding costs. Carer images add a personal touch, and an overview of the process from initial contact to receiving care is provided.
The site provides detailed information about the business's services, also covering care for specific conditions and providing an overview of its processes. A search function makes it easy to find specific information on the website, and prominent CTA buttons provide seamless access to contact details and additional information.
WAVE flagged several empty buttons and links, as well as very low contrast errors that impact the site's accessibility. The extensive information about services provided can be overwhelming, and there is a notable lack of personal stories or client testimonials, which are a common trust-building feature on home healthcare provider sites.
The desktop site presents a well-spaced layout that is easy on the eyes, with suitably sized text to facilitate easy reading, interspersed with graphics and images framed in irregularly rounded shapes that really shine on a larger screen and add a friendly and individualized touch.
The search bar and contact CTA button are prominent at the top of the home page, and a floating menu coupled with a back-to-top button allows for seamless navigation.
As with the desktop version, the mobile site is easy to navigate thanks to a floating menu and a back-to-top button. It also features the prominent contact CTA button at the top of the home page, but the search bar is hidden behind the menu and therefore not immediately apparent to mobile site visitors.
The mobile site maintains the desktop version's adequate spacing and visual content but scored a rather low 57/100 for performance on Google's PageSpeed Insights.
https://www.promisehomecareseattle.com/
Bellevue, Washington, U.S.
Promise Home Care Seattle is a senior care provider that caters to clients in King County in Washington, offering companionship, concierge, and homemaking services. The business's website gives readers a brief overview of what each of these services encompasses. It further mentions the insurance plans the business accepts and its service area.
However, the site looks rather impersonal due to the use of stock images, and while it has testimonials and blog pages, these do not contain any reviews or blog posts, respectively. The "Meet Your Caregivers" page does not present the profiles of individual caregivers but directs readers to a caregiver application.
The site has an accessibility menu that allows users to adjust settings to individual needs. Contact information is prominently displayed at the top and the bottom of each page. Aside from a multitude of contrast issues, which can be adjusted using the accessibility menu, WAVE did not flag any errors.
The site is missing trust-building elements, such as client reviews. Its testimonials and blog pages do not contain content, making for a disappointing experience. Most of the site's images appear to be stock photos and there are no staff profiles with images, giving the site a rather impersonal feel.
On the desktop site, the image reel on the home page shines, highlighting the business's focus. While contact information is clearly presented at the top of the page, the phone number should be converted into a CTA button for added convenience. The page menu provides easy access to the site's various pages but does not float, making navigation a little clumsy.
On Google's PageSpeeds Insights test, the desktop site had an excellent performance score of 98/100.
Unlike the desktop site, the mobile version does not feature a series of images on the home page but only one hero image. The presentation of the contact details is similar, and the menu does not float. However, the mobile site has a back-to-top button, making navigation more pleasant than on the desktop site.
The mobile site also features an accessibility menu but has a lower performance score of 78/100 on Google's PageSpeed Insights test.
Mile End, South Australia, Australia
Gratis Home Care is an in-home service provider in South Australia with an offering that includes personal and respite care, maintenance, cleaning, gardening, social inclusion activities, and more. Their website provides comprehensive information about their services, along with FAQs and a news section. However, the news section does not seem to be updated regularly.
Site visitors can also peruse a helpful resources section and search the website for specific information. Readers further have the option to change the language the site is rendered in, accommodating a wider audience.
The site is available in several languages, and pertinent information relating to the services offered is provided in detail. There is a helpful resources section as well as FAQs. The site has a search function to make finding information quick and easy.
The site is missing a dedicated client testimonials page, and the news section does not have any recent entries. There are two top menu bars, complicating the user experience. WAVE flagged more than 10 empty links and some very low contrast errors, impacting the site's accessibility.
Some of the content elements on the desktop version's home page appear slightly misaligned, making a somewhat disorganized impression. The language selection tool in the top-right corner of the website overlaps with the top menu bar and the social media icons. The dual menus at the top of the page are rather confusing, making navigation less than intuitive, despite a floating menu.
The mobile site presents a similar issue to the desktop version with regard to the language selection tool, which partially covers the hamburger menu. It also features two hamburger menus at the top of the page, which can be confusing.
The text overlay on the hero images is too small for easy reading, the spacing between content blocks is irregular, and some images are cut off. On Google's PageSpeed Insights test, the mobile site scored 59/100 for performance.
There are many good caregiving websites. For some great examples of good caregiving websites, have a look at our curated list of caregiving website examples, along with a review of what makes them great and any points to improve.
A blog is a great addition to a caregiver website as it allows you to demonstrate your expertise and knowledge on topics relating to your profession and can help to build trust with prospective clients.
There are several elements to include that can help you build trust with potential clients, such as featuring client testimonials and personal stories or displaying certifications and awards as well as affiliates and partners. Detailed information about your business, your caregiver screening process, and a blog that demonstrates your knowledge and expertise can also contribute to building trust.
