A bubble tea website first and foremost should provide customers with the information they need to know immediately — the menu and pricing, location, operating hours, and contact details. After that, your website should engage customers, entice them to try bubble tea if they haven't before, and encourage them to engage with the brand itself.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Midrand, Gauteng, South Africa
Bobalicious specializes in bubble tea and mini donuts, but also sells bubble tea ingredients and equipment for customers to make their own bubble tea at home. The site is bright and inviting, with a focus on high-quality images to highlight the products.
I appreciated that the site detailed what bubble tea is and the tapioca pearls they use, but the site could have included a short paragraph about the business itself. The shop is fairly straightforward, with space for reviews, but you can only see pricing when you click on an item and there are no product descriptions.
WAVE reported only a handful of errors for about half of the pages on the site, with two pages showing more errors, including missing links. The site provides clear contact details and great images of their products. The online shopping process is simple.
The site is only semi-compliant with assistive technologies. The social media links are almost invisible at the bottom of the page and the lack of a menu is noticeable, although you can go to the Uber Eats link to see what's available for delivery.
The desktop site makes great use of the available space to highlight the product images. The use of white space also gives the desktop site a minimalist appearance that is visually appealing. As WhatsApp was designed for mobile use, I thought the addition of the link on the desktop site wasn't as successful as on the mobile site. PageSpeed Insights reported a slight delay in the website's loading time and gave the desktop site's home page a performance score of 73/100.
I found the mobile site appeared more vibrant than the desktop site, with a brighter color palette and strong images. The contents of the site also seem to fit the screen better, and the WhatsApp chat link is a better option for mobile.
My real-world tests ran fairly smoothly, and I encountered very few lags in the loading time of the different pages. This finding was confirmed by PageSpeed Insights but due to some other issues that could be streamlined, PageSpeed Insights awarded the mobile site's home page 63/100 for performance.
Hamilton, Queensland, Australia
Temple Boba is a premium bubble tea cafe that prides itself on being a sanctuary "dedicated to the art of bubble tea." This single-page site has a minimalistic design, emphasizing a sense of elegance and calm. The content of the site gives the visitor information on the business and its products, location, operating hours, and sustainability practices. There is also a PDF download of the menu available, which may present some issues on mobile devices.
The simple site design provides users with the most important information they need to know. A contact form and social media links are prominently displayed, and the PDF link for the menu is brightly highlighted to draw attention.
WAVE reported a number of errors on the home page, including missing alternative text and missing form labels, which impact the accessibility of the site. The PDF menu may present some problems with certain mobile devices, and there is no clear pricing for the boba tea. The site would also benefit from listing a phone number.
The desktop site is visually appealing, with all attention drawn to the brand itself in the large hero image that highlights the business name and logo. I thought the blocks of text could have been made larger, to take advantage of the space and ease legibility, but otherwise, my experience of the site was smooth and easy. PageSpeed Insights reported a slow speed index, giving the desktop site's home page 53/100 for performance.
The mobile site is well-optimized to smaller screens, and I found the text size was better suited to the mobile site and was easier to read. The hamburger menu is an interesting choice, given it's a one-page site, but the clear social media links and menu download link hidden by the hamburger menu are a creative touch.
The PDF menu download had slight lags in my real-world tests. PageSpeed Insights also noted a slow speed index, but awarded the mobile site's home page 55/100 for performance, slightly higher than the desktop site's score.
Calgary, Alberta, Canada
PurrTea is a bubble tea shop that combines Western fruit smoothies with Eastern bubble tea ingredients to create unique flavor combinations. The site has a calming design, thanks to the pastel color palette, that complements the brand logo of a sleepy cat and the brand's goal of providing customers with a quiet hideout.
High-quality images of the bubble tea products make you crave a taste, and it was very easy to find all the important information on the site. I would have preferred to have the information already laid out, instead of the sliding appearance as you scroll, because there were time lags and some hitches, especially on the desktop site.
The site not only features a full menu with clear pricing but also offers customers the option of ordering online from the different store locations. The locations, operating hours, and contact details are prominently displayed, as are the social media links.
WAVE reported a number of errors across various pages of the site, including empty links, missing form labels, and contrast errors. There are some issues with the sliding appearance of information, particularly on the desktop, and the site lacks interactive elements, such as a blog.
The desktop site offers visitors a soothing scrolling experience, although I would have preferred to lose the sliding feature of the text and images. The hero image draws attention to the brand but could have been better sized so we could see the whole image. In my real-world tests, I found some lags in the page loading times, which was also reported on PageSpeed Insights' test. The desktop site's home page received an excellent performance score of 87/100 from PageSpeed Insights.
The mobile site is well-optimized for smaller screens, and the hero image looks great with visitors able to see the full image. However, the text overlaying the hero image lacks enough contrast for clear legibility.
In my real-world tests, the sliding feature worked better than on the desktop site, and the mobile site itself ran smoothly and quickly. However, the PageSpeed Insights report disagreed with my findings, awarding the mobile site's home page an average 54/100 for performance.
Leicester, England, U.K.
Seven Tea Bubble Tea specializes in bubble tea drinks but also features a noodle bar. The site highlights online ordering, but visitors to the site can view the business hours, menu with clear pricing, and a gallery of images all on the home page. There is also a page dedicated to the location, contact details, and social media links.
The online ordering system is simple and intuitive and allows customers to customize their drinks with various toppings and ice and sugar levels. Customers can also customize their noodle dishes. Plenty of CTAs encourage customers to move to the online ordering page.
WAVE reported only a handful of errors across the various pages of the site, including empty form labels and missing alternative text. The site features a clean, minimalist layout with a number of CTAs encouraging customers to order online. There is clear pricing, both on the menu and on the ordering page.
The site is only semi-compliant with assistive technologies. while the addition of the gallery is great, there are only a handful of images that aren't the best quality and don't show the whole cup. The site also features limited content and would benefit from more engaging visuals.
The desktop site features an enticing hero image with the order online CTA prominently highlighted. The site makes great use of the available space but could use more images to brighten it up. My real-world tests showed fast loading times and smooth navigation, but PageSpeed Insights reported slightly slower loading times on the desktop site's home page, with a performance score of 68/100.
While the text of the mobile site is well-optimized for the smaller screen, the hero image is not and it features cut-off drinks that lack the impact of the desktop site's image. The online ordering section featured some slight time lags in my real-world tests, but was otherwise as smooth as the desktop site's. However, PageSpeed Insights reported a slow speed index on the mobile site's home page, with a performance score of 50/100.
Tucson, Arizona, U.S.
Ni Hao Tea is a premium bubble tea store focused on cooking high-quality boba and serving it with tea brewed from the finest tea leaves. The site is bright and refreshing, with high-quality images to entice customers to try the products.
Information about the business emphasizes the focus on quality and premium ingredients and also provides a brief history of the business. The addition of the FAQ section provides customers with additional information about the products and business. Customers can also order online and customize their drinks to suit their tastes.
WAVE consistently reported only a few contrast errors on most of the pages, with the home page also featuring some missing alternative text errors. The site is visually appealing and intuitive, with high-quality images and an efficient online ordering system.
The site is only semi-compliant with assistive technologies. The site lacks interactive elements, such as customer reviews or a blog section. The lack of social media links is apparent, and the site might benefit from a loyalty program.
The desktop site makes great use of the available space to highlight the engaging images. I found the site to be well-organized and easily navigated, but I thought that the images on the menu page took up too much space, as I had to scroll to see the full image, and then the text explaining the category became a little lost. PageSpeed Insights awarded the desktop site's home page 80/100 for performance.
The mobile site is well-optimized, with the images maintaining their high-quality appearance. However, the welcome message overlaying the hero image loses a lot of contrast, making it difficult to read. I found the sizing of the images on the menu page made much more of an impact compared to the desktop site's images, as they were well-sized to fit the available space. This in turn led to the text standing out more. PageSpeed Insights noted a slower speed index on the mobile site's home page, awarding it 69/100 for performance.
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We've curated a list of five existing bubble tea websites, including reviews, for you to browse. Our favorites include Purrtea and Ni Hao Tea.
