Leading trends in bed and breakfast (B&B) website design include high-quality visuals, creative calls-to-action, a seamless booking process, and information about local restaurants, attractions, and activities. Mobile responsiveness is another key element, along with reviews and compelling descriptions of the B&B, amenities, and surroundings.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.maplecroftvermont.com/
Barre, Vermont, U.S.
Housed in an 1887 home, the Maplecroft Bed & Breakfast in the heart of Vermont has a Victorian charm. Ample imagery on the website effectively conveys this to visitors. The descriptions accompanying visuals and additional information provided strike an inviting tone and cover everything from the place's history and offerings to things to do in the area.
Key website features include easy-to-find contact information, online booking functionality, quality images, and detailed room descriptions.
The site features the history of the bed and breakfast interspersed with historic photographs, directions with maps integration, and plenty of information about attractions and activities visitors may be interested in.
The site is missing a customer reviews or testimonials page, and there is no prominent CTA button at the top of the pages encouraging visitors to make a booking. While WAVE flagged only one low-contrast issue, it found multiple redundant links and several images missing alternative text.
The desktop site greets visitors with a cohesive design that incorporates attractive photos, image frames, classic serif font headings, and a deep, dark shade of red — a positively Victorian color — effectively conveying the establishment's cozy Victorian charm.
A prominent "Book Now" CTA button at the top of the home page is notably absent, but there is a "VIEW AVAILABILITY" button as one scrolls down the page. While some pages include long text sections, these are broken into multiple paragraphs and interspersed with images to keep the reader's interest.
While the site has a responsive design, the carousel of hero images does not resize properly. Pages with lengthier text sections look rather overwhelming on a smaller screen and could do with additional design elements or visual content to break them up for a more pleasant experience.
Longer page titles overlap slightly, and unlike the desktop version, the mobile site does not have a sticky top menu, making navigation less seamless. The mobile site scored 36/100 for performance on Google's PageSpeed Insights test.
Westbrook, Connecticut, U.S.
The Westbrook Inn Bed and Breakfast is situated on the Connecticut shoreline and offers visitors charming, vintage-style lodgings as well as a venue for intimate weddings and events.
Its website design incorporates the key elements one can expect on a B&B website, such as clear contact information, inviting photos, room descriptions, online booking functionality, and reviews, along with a few more for an enhanced user experience, including a virtual tour of the B&B, detailed information about the area and things to do, an accessibility menu, and links to a gift shop and a digital guest book.
The site uses ample images and well-written descriptions to convey a delightful, welcoming atmosphere in picturesque surroundings and inform visitors about the accommodations, amenities, and services offered. It features an accessibility menu, a virtual tour of the B&B, and a wide selection of resources about things to do in the area.
While the content is very comprehensive, lengthier text sections can feel rather overwhelming. WAVE flagged more than 10 low-contrast issues and several images that are missing alternative text.
The Westbrook Inn Bed and Breakfast's elegant vintage charm is infused well in the well-spaced layout of the desktop site through multiple images. A prominent availability search feature overlaying the hero image carousel invites visitors to run an inquiry. While the site features comprehensive information about the place, its amenities, services, and surroundings, it is easy and pleasant to explore the content.
The site adapts adequately to a smaller screen, maintaining the prominent availability search function on the home page, as well as the accessibility menu. While contact details are displayed at the top of the page, these are rendered in a rather small text size, making it less optimal for easy reading.
Apart from the hero images, which do not resize properly, other visual content adapts appropriately in the mobile view. On Google's PageSpeed Insights test, the mobile site scored 45/100 for performance.
Grasmere, England, U.K.
Raise View is a bed and breakfast in the Lake District in the U.K. It features a traditional Lakeland stone exterior and a stylish interior encompassing five en-suite rooms. Its website translates its lakeside elegance well with a minimalist design.
High-quality photos with brief descriptions make it easy to get an overview of the place, its services, and its surroundings in a few clicks. An online booking functionality and information about walking holidays and places to eat are also provided, but there is no testimonials page.
The site has a consistent, elegant design across its pages, with high-quality images and concise content aiding a pleasant user experience. CTA buttons stand out well at the top of the page, and information about walking holidays and local eateries is provided.
The site is missing a page with guest reviews or testimonials as a trust element. WAVE flagged more than 30 instances where the contrast between text and background colors is very low, making it less accessible for users with low vision.
The desktop site makes an elegant, minimalist impression. However, navigation via the hamburger menu, which opens a full page listing options, feels a little awkward. While browsing the site is pleasant, small image descriptions that slide into visuals may be easily overlooked.
The desktop site functions well and makes information about the establishment easy to find, but it could benefit from further content designed to entice readers to visit the area and provide insight into the bed and breakfast's history and people to connect with potential guests.
The site slims down well to fit smaller screens. While it maintains its prominent "BOOK NOW" CTA button, the contact button featured at the top of the desktop site disappears. The navigation is the same as on the desktop site, but the short descriptions that slide over images are displayed in a larger size and not so easily overlooked. On Google's PageSpeed Insights test, the mobile site had a performance score of 47/100.
https://vinehousebedandbreakfast.com/
Temecula, California, U.S.
The Vine House Bed & Breakfast is a family-owned establishment offering a boutique experience in the heart of California’s Temecula Valley wine country. It offers personalized service, plush comforts, and vineyard views. Its website successfully conveys country elegance with slim fonts, its delicate logo design, and plentiful high-quality visuals.
In addition to core elements, such as room descriptions, CTA buttons, clear contact information, and online booking functionality, it also features the bed and breakfast's story, popular activities in Temecula, and a helpful FAQs section.
High-quality visuals, well-written descriptions, and clean, minimalistic design work seamlessly to present an elegant aesthetic. The "BOOK NOW" CTA button is prominent and ever-present for easy access, and the site has a page about nearby interests and one dedicated to common questions.
There are very few guest reviews featured on the site, and these are easy to overlook toward the bottom of the home page. While WAVE flagged only one contrast issue, it picked up on more than 10 linked images missing alternative text.
The desktop site's layout includes generous spacing, giving the large, attractive, high-quality images room to breathe and allowing visitors to take in their full effect. The "BOOK NOW" CTA button is sufficiently prominent, and the sleek font used in the top menu and website content ties in with the overall aesthetic while remaining easy to read. A back-to-top button contributes to easy and fast site navigation.
While the site is responsive and functional on a smaller screen, its hero images are cropped, taking away from some of the views. As on the desktop version, the mobile site features a floating menu, contact information, and a "BOOK NOW" CTA button. However, the generous spacing results in occasional gaps between content elements that are just a touch too big. On Google's PageSpeed Insights test, the mobile site scored 39/100 for performance.
https://antlersonthecreek.com/
Durango, Colorado, U.S.
Antlers On The Creek is a historic Durango bed and breakfast that offers visitors accommodation designed with comfort in mind. The website has an appealing aesthetic that infuses a modern, stylish theme with natural elements. A history of the place gives visitors some background information, while a map of attractions and an outline of things to do make it easy for visitors to plan their days in the area.
The site has a prominent CTA button, an online booking feature, and high-quality images. It further offers resources about things to do locally and lists its package options and enhancements visitors can book during their stay.
The site does not feature guest reviews or testimonials, which could go a long way to building trust with potential guests and encouraging bookings. WAVE flagged multiple instances of images missing alternative text.
The desktop site greets visitors with a series of attractive photographs, giving readers a taste of what to expect at Antlers On The Creek. A prominent CTA button provides easy access to the booking page, while the unmissable text "Stay," "Explore," and "Indulge" overlaying the images invite readers to find out more about the accommodation, surrounding area, and additional services. The stylish layout combined with beautiful nature scenes makes the desktop site a pleasure to explore.
The mobile site presents well, with for the most part adequately resized content and similarly intuitive navigation as the desktop version. While it also features the prominent "BOOK" CTA button, the hero images are partially cut off, reducing their effect. On Google's PageSpeed Insights test, the mobile site scored an admirable 100/100 in the accessibility category but had a rather low performance score of 37/100.
A B&B website helps potential guests learn about your establishment and lets you showcase its charm, amenities, and unique hospitality to persuade visitors to make a booking. Have a look at our reviews of great B&B websites to find out what makes a great site.
While a vacation rental website is often only focused on the features and location of the property, a bed and breakfast website provides visitors with more detailed information about its amenities, as well as the services offered, the atmosphere of the accommodation, and information about local attractions and activities.
You can use a website builder, such as Zarla's AI website builder, which will generate a fully-fledged bed and breakfast website for you in under a minute. You can further customize it for free and launch it for a small monthly fee.
An attractive interface with a well-organized layout and intuitive navigation is essential to making a bed and breakfast website user-friendly.
Yes, positive guest reviews and testimonials build trust and encourage website visitors to make a booking at your bed and breakfast.
Featuring local attractions and activities on your B&B website makes it informative and helps your guests plan their stay.
Yes, integrating your website with your bed and breakfast management software can help optimize the booking process.
