The best barbershop website will inspire creativity with dynamic visual elements and user-friendly pages that inform visitors of the business's specialty hair services, pricing, and hours of operation. High-resolution images showcasing the barbershop's recent work will also assure clients of professional and high-quality services.
Advanced features, such as a video tour of the barbershop, blog posts, and an online booking form will provide an optimal user experience and elevate the website's competitive edge. To get started on your own website, use our barbershop AI website builder.
Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
https://www.gouldbarbers.co.uk/
England, U.K.
Gould Barbers is a family-owned barbershop that offers a traditional barbering experience. The website has a powerful look with a dark color scheme and a good selection of high-quality images that capture the barbershop's classic appeal. The site features page links to the company's history and contact options, as well as a dedicated section on its grooming services.
The site's "Barbershop Finder" tool helps visitors easily find their nearest salon and book an appointment online. The prompt to "START YOUR CAREER" on the home page will appeal to aspiring barbers in search of an apprentice program.
The company offers specialist services for children, as well as discounted rates for seniors, which encourages a wide variety of clients to visit the barbershop. According to WAVE, the website has no contrast errors, indicating optimal readability.
The website would benefit from dedicated client reviews or testimonials for increased credibility, as well as pricing information to give users a more comprehensive overview of the barbershop's services.
The desktop website effectively advertises the barbershop with refined images and content sections expanding on its various locations and services. However, the site is missing a sticky top menu bar and back-to-top button, which slightly hinders navigation. Performance-wise, Google's PageSpeed Insights test indicates fast page loading times and an optimal performance score of 100/100.
While all content and images slim down nicely on the mobile version without losing functionality, the "Find a Barbershop" CTA button gets hidden behind the hamburger menu and loses its prominence on mobile. The site's body text should also be enlarged slightly for easier readability. According to Google's PageSpeed Insights test, the website scored 74/100 in the performance category.
https://www.imperiumbarber.com/
Toronto, Ontario, Canada
Imperium Barbershop is a Toronto-based provider of hair and beard grooming services. The website effectively captures the company's luxurious appeal with a powerful color scheme and high-resolution images showcasing its services and workspace.
While the home page's hero video does not depict anything in particular, there is a video on the "About" page that introduces the barbershop to customers in an engaging manner. Visitors can also easily access the site's page links to learn more about the company's stylists, as well as its location and contact options.
The site's online booking system allows users to quickly and easily organize their next haircut with the barbershop. The addition of a comprehensive style gallery also gives potential clients a good overview of the company's offerings.
WAVE picked up several instances of insufficient contrast ratios throughout the website. The site would also benefit from additional resources, such as pricing guides, to ensure users have easy access to vital information.
The desktop version has a professional appearance and the use of ample white space ensures all content is easily readable across the site. While site navigation is intuitive, several pages are quite slow to load and should be optimized for a better user experience. The website's performance score, however, is decent at 70/100 on Google's PageSpeed Insights test.
Like the desktop site, the mobile version performs well and retains its visual appeal with high-quality images breaking up some of the text-heavy sections. However, the hamburger menu's transparent background creates an insufficient contrast ratio and makes it difficult to read the page links and the "Booking" CTA button. On Google's PageSpeed Insights test, the site has a performance score of 45/100.
https://www.barbershopexpress.com.au/
Australia
Barbershop Express is an Australian-based barbershop franchise with multiple locations. The website features a wide variety of page links that effectively showcase the company's grooming services for men and children, along with its locations, team members, hairstyling products, and franchising opportunities.
The website's tasteful color scheme complements the use of large color images that depict the barbershop's previous work, giving visitors a glimpse into its high-quality services and refined workspaces.
The site presents a user-friendly experience with narrative-rich content on the company's history and a full-service menu with pricing information. According to WAVE, the website has no contrast errors.
The website's top menu bar text and body text are both quite small and should be enlarged slightly for a better reading experience. The lack of a dedicated client reviews or testimonials section is also noticeable.
The desktop version's minimalistic page layouts allow the images and content to shine, specifically on the "Services" and "Contact" pages. However, upsizing some of the content will ensure optimal readability and the inclusion of additional CTA buttons in the top menu bar would be beneficial for increased user engagement. On Google's PageSpeed Insights test, the site scored 65/100 in the performance category.
On the mobile version, the home page's hero image gets cut off, but the rest of the images and content display effectively. In contrast to the desktop site, the page links and body text display larger on mobile and are easier to read. Performance-wise, real-world experience indicates fast page loading times, but Google's PageSpeed Insights test notes suboptimal loading times with a performance score of 39/100.
Brooklyn, New York, U.S.
Long & Short Barber Co. is a full-service barbershop that offers grooming experiences for men. The website highlights the company's high-quality work with a selection of crisp images, and its locations are prominently advertised on the home page for potential clients to easily find their closest branch. The site's dynamic visual elements, including a tasteful color scheme and neat typography, complement the company's modern and refined appeal.
The website's online booking process is intuitive and allows users to select their preferred barber, and they also have the option to buy a gift card. WAVE picked up only a few instances of insufficient contrast ratios.
The website would benefit from the addition of more comprehensive resources, such as pricing guides, company information, and client reviews or testimonials. The social media link in the footer menu is quite small and should be enlarged for better readability.
The desktop site is sparse but well-spaced and does a good job of displaying the barbershop's most pertinent information, including its locations, hours of operation, and contact options. The use of a hamburger menu on the desktop site is unusual but its page links are still easily accessible. Google's PageSpeed Insights test scores the website's SEO practices well, and its performance score is reasonable at 61/100.
The mobile version retains a user-friendly and aesthetically pleasing appearance, although its page elements take a longer time to load than on desktop. The content sections are well-organized across the site, but some of the text should be enlarged for optimal readability. The site has a performance score of 33/100 on Google's PageSpeed Insights test.
Queensland, Australia
Busy Barber is a traditional men's hairdresser that offers a wide variety of barbering services. The website has a professional and user-friendly appeal, incorporating a barber pole into both its online and store design to convey a classic and refined aesthetic. Visitors can easily book an appointment at one of the barbershop's locations through the site or the Busy Barber app, although the latter is not advertised on the website.
The website features an introductory video on the home page, giving visitors a good overview of the barbershop's expertise. The comprehensive "Services" page includes pricing information and advertises its specialist services, including children's and senior's cuts.
The website's "Shop" page does not include an online shopping feature, which may be confusing to potential customers. WAVE picked up a larger number of contrast errors throughout the site, indicating suboptimal readability.
The desktop version performs adequately with reasonable page loading times and a good performance score of 87/100 on Google's PageSpeed Insights test. However, the test indicated that its SEO practices could be improved upon. While vital information is displayed in a modern format across several pages, the site would benefit from a prominent "Booking" CTA button in the top menu bar for increased user engagement.
While the mobile website retains a refined appearance, some of the slimmed-down content should be broken up with additional images to ensure a smooth reading experience. Like the desktop version, the site would also benefit from a prominent "Booking" CTA button towards the top of the page. On Google's PageSpeed Insights test, the site scored 62/100 in the performance category.
We've curated a collection of the best barbershop websites from various locations. We noted several design and functionality pros and cons, as well as the desktop and mobile experience for a holistic overview of the sites.
Zarla's website builder uses AI to design and create a barbershop website based on a description of your business. The site will be delivered, complete with content and photos, in less than a minute. You can then update it free of charge for up to 30 days, and payment is only required once the website goes live.
Barber websites should feature a selection of high-resolution images that advertise their services and workspace so visitors have a good sense of the salon before they visit or book an appointment. It should also include a service menu with pricing information, as well as easily accessible contact options and a location map.
