Bakery websites serve as digital storefronts for businesses looking to virtually engage with their customers. These websites prioritize visual appeal and ease of navigation, creating a user-friendly experience. A good bakery website should also showcase its unique offerings while ensuring visitors can easily find its pricing and contact details.
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Zarla checks that sites meet basic web standards for mobile and desktop. We also use Google's PageSpeed Insights, and WAVE, a service that evaluates accessibility for individuals with disabilities. PageSpeed scores and accessibility are important factors for search engine rankings. PageSpeed scores may not match user experience and can vary substantially.
Toronto, Ontario, Canada
Established in 2012, Tori's Bakeshop is a well-known bakery in Toronto, Canada. The bakery's website opens with a spacious but captivating hero image that's distinct and whimsical. Adorned with visually attractive graphics and a light, airy aesthetic, the website captures the bakery's branding and personality perfectly.
The layout is intuitive and well-structured, ensuring that navigating the seasonal selection of organic treats is a delightful experience. To reinforce the bakery's commitment to full transparency, the home page prominently showcases the brand's different pledges.
The website's branding is distinct and consistent, fostering trust in the business. The best-selling section, which is neatly presented toward the bottom of the page, builds credibility and encourages customers to make their first purchase. Additionally, the online shop is easily accessible through the sticky menu.
The main menu's text and the company logo appear small and hard to read. The bakery's location and contact details are not readily available on the home page, and the "Follow us on Instagram" prompt in the bottom-page menu is easily overlooked. Moreover, WAVE detected multiple contrast errors and empty links.
The website's spacious layout enhances the readability and flow of the home page for desktop users, allowing both text and images of baked goods to leave a lasting impression. However, the options listed in the top and bottom page menus are small, making them easily missed.
Although the hero image lacks strong visual appeal, especially when viewed on monitors, the clean design ensures that the various headings and call-to-actions capture visitors' attention. The site performed well on Google's PageSpeed Insights, receiving 89/100 for accessibility and 82/100 for overall performance.
On the mobile version, the hero image of the donut takes center stage, lending an intriguing touch to the home page. With the main menu now transformed into the sleek hamburger format, the listed items are easier to read, and the bakery's logo stands out more against the bold graphics.
While the desktop version boasts ample space, the mobile site embraces a more compact, well-structured layout that feels smooth and user-friendly. On Google's PageSpeed Insights, the mobile site's performance score decreased to 42/100, but the site did receive an impressive accessibility score of 93/100.
Cape Town, Western Cape, South Africa
Established in 2007, Jason Bakery is a modern and trendy bakery in Cape Town, South Africa. The bakery's distinct branding is cleverly mirrored in its website, which uses sleek lines and minimalist imagery to capture its commitment to quality. The website does not require excessive scrolling, and a floating menu is available for quick access to the pre-ordering system.
The bakery's contact information and location are readily available, as well as their Instagram feed and newsletter sign-up form. While the website lacks interactive elements, the straightforward design guarantees immediate results.
The website is modern and uncluttered, contributing to its cohesive and trendy aesthetic. The main menu is initially visible upon entering the site, but as users scroll, it transforms into a floating hamburger menu, which does well to clean up the home page and prioritize the shopping cart icon.
The top of the website's home page is text-heavy, and information about the ordering and collection process is repeated. In contrast to competitors, Jason Bakery's website does not include a comprehensive gallery or bakery menu. While WAVE only picked up one contrast error, the site did identify several empty buttons and missing form labels.
Navigating the desktop website is quick but informative, with seamless access to the bakery's contact and location information. The single-page layout enhances the desktop site's ease of use, resulting in a pleasant scrolling experience for customers who want to learn about the bakery's operating hours and location.
Additionally, the main menu, which initially appears as a static sticky menu, transforms into a hamburger menu as visitors scroll, tidying up the home page. On Google's PageSpeed Insights, the desktop site received 88/100 for performance and 96/100 for accessibility.
On a mobile device, the Jason Bakery website retains its sleek and contemporary design, with imagery and text appearing clear and modern. However, the message alert at the top of the home page takes up significant space, which could have been used to promote more bakery-related content.
On Google's PageSpeed Insights, the mobile site's performance score decreased to 54/100. Despite the lower performance score, the loading times were acceptable in our real-world tests. That said, the site's accessibility score remains high at 90/100.
Boston, Massachusetts, U.S.
Located in Boston's iconic North End, the Modern Pastry Shop has been serving its community since the 1930s, establishing a solid reputation for traditionalism. The bakery's spacious website, which uses simple lettering and personal images, reinforces this approachable and classic branding.
Visitors are greeted by the bakery's seasonal favorites, forming a connection with loyal patrons. The website also includes unpolished images of baked goods, offering a realistic look at what's available. The bakery's contact details and store locations are conveniently available on the home page.
The website's classic design evokes a sense of nostalgia, aligning with the bakery's brand. The home page includes a floating category menu, which intuitively underlines the relevant category as visitors scroll, ensuring that the start of the ordering process is just a click away. Moreover, WAVE did not find any contrast errors.
Visitors who prefer quick results may not appreciate the hamburger menu on the desktop version. In addition, the bakery's contact information, social media links, and store locations are only located at the bottom of the home page. Compared to competitors' websites, the Modern Pastry Shop's website lacks high-quality imagery and videos.
The desktop website features a well-structured and spacious layout with clear categorization. The home page greets visitors with a search tool, a shopping bag icon, and a hamburger menu. While desktop sites generally opt for static menus that highlight several primary options, the three icons on the Modern Pastry Shop's website offer a neat and simple alternative, streamlining navigation for desktop users who value accessibility and efficiency.
On Google's PageSpeed Insights, the site received excellent scores, including 91/100 for performance and 100/100 for accessibility.
On a mobile device, the website maintains its user-friendly design, with the images adapting well to smaller screens. Scrolling to the bottom-page menu, which contains most of the bakery's information, can feel tedious, especially with the lack of interactive elements and graphics. The site's performance score decreased to 50/100 on Google's PageSpeed Insights. However, the site scored 100/100 for accessibility and 96/100 for best practices.
https://www.beaucoupbakery.com/
Vancouver, British Columbia, Canada
Beaucoup Bakery is an established Vancouver-based bakery that specializes in artisanal breads, pastries, and sweet treats. Founded in 2012, the website reflects the craftsmanship associated with the Beaucoup Bakery brand, with simple but high-quality images reinforcing its aesthetic.
The layout is smart and uncluttered, with clear labeling of categories. The bakery logo's color is cleverly integrated into the website, enhancing the impact of navigation points. Visitors can easily browse through the main menu, which includes quick access to contact details, the menu, and the ordering process.
The bold hero image showcasing the latest additions to the menu sparks an immediate desire to place an order. The "Featured In" section and the declaration of award-winning treats enhance the brand's credibility. The location section's graphics are striking and unique, adding an interesting visual attraction that draws attention to the addresses.
The website lacks user-centered content and a personal feel. On the desktop version, the graphics of the Instagram feature are smaller and easily overlooked, while the rotating text banner announcing the Easter campaign is outdated. WAVE found a few errors, including missing alternative text.
The desktop version accentuates the hero image's static effect, adding a captivating twist to the welcoming image. To draw attention away from the home page's empty spaces, the layout is delineated by visual boxes and strategically placed lines, which ensure that visitors remain focused on the essential headings and categories. On Google's PageSpeed Insights, the site scored 79/100 for performance, as well as 94/100 for accessibility and 100/100 for best practices.
On the mobile version, the motion graphics feel more intuitive, encouraging customers to engage with the content. Coupled with a neat hamburger menu, the bakery's logo is more noticeable on smaller screens. Despite the mobile version's more compact design, the home page maintains excellent flow and readability.
While the mobile site's performance score on Google's PageSpeed Insights test decreases to 39/100, it retains the desktop site's excellent accessibility and best practices scores of 94/100 and 100/100, respectively.
York, North Yorkshire, U.K.
The Bluebird Bakery is a York-based bakery that became a staple in its community in 1996. The bakery's website is clean but eye-catching, with its cohesive branding, prominent titles, and high-quality images facilitating a seamless user experience. The dark hero image creates a moody and captivating atmosphere that's expertly balanced by the home page's light aesthetic, which includes pops of yellow and pink to help emphasize the CTAs and locations.
Access to the bakery's contact information and various locations is easily accessible on the home page. Following the hero image is a glimpse at the current owners alongside a declaration of authenticity, which helps establish an emotional connection to the brand. The high-quality images accentuate the website's premium feel.
The large size of the images and headings causes the two elements to compete for screen time and attention, which leads to a cluttered and overwhelming browsing experience. Additionally, when coupled with the large images, the bakery's logo lacks significance. On WAVE, there were multiple contrast errors and empty links detected.
The website boasts a clear and visually attractive layout, with prominent titles facilitating a smooth browsing experience for desktop users. While the images occupy considerable space, slowing down the scrolling experience, the clever use of color helps organize the home page — a feature that's more noticeable on the desktop version. On Google's PageSpeed Insights, the site scored 88/100 for performance and 79/100 for accessibility.
On a mobile device, the website's responsiveness translates well, with the images and text appearing neat and sharp. While there are plenty of interactive elements, the large imagery spaces them out, resulting in a more tedious scrolling experience for mobile users. The mobile site scored a solid 70/100 on Google's PageSpeed Insights test, as well as 79/100 for accessibility.
A good bakery website should capture the essence of the bakery, including its personality, products, and menu. The website should also engage customers with great visuals and bold titles to help facilitate a seamless ordering experience.
Yes, bakeries should have a dedicated website. In today's digital age, a well-designed website can improve the bakery's visibility and accessibility, providing a central hub where customers, both new and old, can browse the menu and learn more about the bakery's details, including its locations, operating hours, and best-sellers.
A bakery website acts as a virtual storefront that advertises essential details about the bakery, including its contact information, address, operating hours, current specials, and other relevant information that customers may find valuable.
Modern bakery websites incorporate sleek and minimalistic elements, often accompanied by visually attractive and high-quality imagery. Check out Jason Bakery and the Bluebird Bakery for good examples.
